social media
DESCRIPTION
How to use Social Media marketing for BusinessTRANSCRIPT
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Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it
Social Media MarketingSocial Media Marketing
SpeakerSpeaker
Tony TreacyTony Treacyofof
eConsultants.it Ltd.eConsultants.it Ltd.
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Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it
What I’ll be covering…
What it is
How to get it wrong
How it really works
What you want to achieve by using it
Types of sites and how to use them
Some free tools & resources
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
What is Social Media?
For marketing purposes, social media sites are For marketing purposes, social media sites are anyany
sites where you can connect with other people sites where you can connect with other people andand
add your own contentadd your own content(articles, videos, comments etc.)(articles, videos, comments etc.)
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
How to Get It Wrong
People don’t go on social networking sites to hear your sales pitch!
People do use social networks to talk to their ‘friends’!
More Free Traffic At Vinefire and Make Some Cash While You Do It http://tinyurl.com/c3ybwa
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
The Negatives
Social Media doesn’t work
Social Media users aren’t buyers
Social Media isn’t worth the time I have to put into it
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
4 Questions to Ask Yourself
• Who are you?
• What do you have?
• Why do they need it?
• How can they get it?
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
How Does It Work?
There are two targets and two weapons
It’s a waste of TIME to bounce around social media sites without understanding if they are networking or
linkbuilding sites
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What do you want to achieve?
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Characteristics of Linkbuilders
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Typical Linkbuilding Sites
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
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Getting the search engines to love your site
Creating as many backlinks as you can
making as many of those links ’words’ you
want to rank for
e.g. http://www.tonytreacy.co.uk/socialmedia
Should be Social Media (This is anchor text)
Social Linkbuilding is about…
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Social Media Tools
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Characteristics of Networkers
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Typical Networking Sites
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.itCopyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Twitter is about…
• Branding You
• Creating awareness of who you are and what you do
• Being part of the ‘conversation’
• Driving targeted traffic to your site
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Social Media Tools
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Facebook is about…
• Branding You
• Having Fans of your Page
• Being part of the ‘conversation’
• Being considered ‘The Authority’ in your niche
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Social Media Tools
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Summary
1. Brainstorm what you want to achieve with social media and prioritize those goals
2. Determine what method - networking or linkbuilding - you’ll use to achieve your goals
3. Find the most important social media sites you’ll need to target - considering your niche and your goals
4. Spend a little time each day reaching out, publishing content or connecting with people on the sites you’re targeting
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Free Guide
This free guide is part of my social strategy for list building, social networking and linkbuilding
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Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Contact
Website: www.eConsultants.it
Main Blog: www.TonyTreacy.co.uk
Social Media Blog: www.TonyTreacy.co.uk/socialmedia
Email: [email protected]