Social Media

Why you should add social media to your

marketing plan.

Cited Sources: "7 Key Benefits of using Social Media as a marketing and a branding tool." Branding Eye. N.p.,

2010. Web. 30 Nov. 2011. <http://brandingeye.com/7-key-benefits-of-using-social-media-as-a-marketing-and-a-branding-tool/>.

 Morrison, and Foerster. "A short history of Social Media." PDF. www.mofo.com/sociallyaware. Socially Aware, 2011. Web. 28 Nov. 2011. <www.google.com (google search)>.

 Qualman, Erik. "14 Social Media Pros and Cons." Vitrue, 24 Nov. 2010. Web. 28 Nov. 2011. <http://www.clickz.com/clickz/column/1900169/14-social-media-pros-cons>.

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Welcome Everyone

This presentation will outline for you the emergence of

social media. It will introduce you to the current social media landscape and

explain the benefits of implementing social media

into your marketing strategy.

A brief history of social media.

In August of 1999 Blogger begins blogging service.

Blogger was purchased by Google in 2003

In March of 2006 Twitter came on the scene.

In 2006 Facebook is open to all users. Facebook started out as a way for college

students to communicate. In 2003 My Space launches acquiring 75

million visitors by 2008.

History of Social Media Continued:

In 2003 LinkedIn comes on the scene for corporate social networking.

On December 2, 2008 Facebook membership hits 375 million. Climbs to 400 million in February 2010 and then half a billion users five months later.

On November 30th 2010 Facebook is valued at 50 billion dollars based on “private market transactions” (©2011 Morrison & Foerster)

Types of Social Media: Blogs Social Networks such as Facebook

and Twitter. Micro blogs Wikis Video Discussion forums Video and photo sharing

Current Social Media Landscape

Benefits of Social Media: Establish brand awareness Spy on the competition Show your customers that you have a

human side Bring attention to your products Increase customer loyalty and trust Listen to the opinions of your customers Conduct market research Strengthen customer service Enhance business contacts and personal

relationships

Why Social Media is a Good Investment:

Word of mouth travels very fast. Brand awareness Credibility A chance to show your customers that

you care It’s affordable Improves reputation Increase traffic to your web site

Negative aspects of social media:

Social media benefits are not immediate. It takes time but it is well worth it in the long run.

Takes much time and effort. You have to be willing to put the effort in to it.

Negative comments. This can also be a blessing in disguise. It gives you a chance to show the customer that you care.

Conclusion: Things to keep in mind

Companies who have a blog and keep it updated on a regular basis average 55% more traffic than those who don’t.

Social marketing has SEO advantages Millions of people are on sites like

Facebook everyday with billions of messages being sent.

Don’t forget the low-cost/no-cost advertising that you are able to deliver to your audience