Social Media & Mobile Use in Canada:

a demographic snapshotby Connie Crosby

Crosby Group ConsultingSeptember 2011

Connie’s Disclaimer

This is a brief snapshot put together from various sources, created for general interest.

Please note because this was compiled from a number of sources, these numbers are not

scientific. Additional sources of data should be sought to confirm numbers given here before

using them for business planning purposes.

LinkedIn

• “world largest professional network”

• more than 120 million members

• Canada: 4 million members

Source: LinkedIn, August 20113

Myspace• over 150 million users (according to

Myspace)

• 38 million (according to Canada.com)

• “Generation Y” (10-30 yr old) is target audience

• sold by Rupert Murdoch’s News Corp in June to Specific Media for just $35 million

Source: Myspace, June 2011 and Canada.com, April 8, 2011

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Twitter

• Over 200 million users (100 million “active” users)

• 200 million messages (“tweets”) sent per day

• 13.7% of Canadians are active users

Sources: Twitter, June & September 2011 and Digital Journal, December 2010

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Facebook

Sources: Facebook, August 2011and Inside Facebook, June 12, 2011

• more than 500 million active users

• (almost 700 million according to Inside Facebook)

• 50% log in on any given day

• Canada: 16.8 million users

6

YouTube

• Canada: 17.6 million active users

• 71% of Canadian Internet users versus 55% of US Internet users

• 2 billion videos viewed by Canadians in November 2010

Source: comScore, January 20117

Google Plus

• launched at the end of June 2011

• currently in “beta” test - by invitation only

• 18-35 year olds largest demographic

• reached 20 million users after 3 weeks (25 million after 4 weeks)

• over 800k Canadian users after 3 weeks

Source: comScore, July 20118

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Google+LinkedIn

TwitterFacebook

YouTube

Use in Canada(millions of users active in the past month)

Note: data from various sources 9

Global mobile use

• 5.3 billion mobile subscribers

• or 77% of the world’s population

• growth is being led by India and China

Source: mobiThinking, June 2011http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

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Mobile

• 19 million Canadians use mobile devices

• 6.6 million (1/3) of Canadians own smart phones

• 25.4% of Canadians visit social networking sites from the mobile devices

Source: comScore, June 2011 (data from March 2011)11

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Google+ LinkedInTwitter

FacebookYouTube

Mobile

Use in Canada(millions of users active in the past month)

Note: data from various sources12

Thank you!Connie Crosby

Crosby Group Consultinghttp://crosbygroup.ca

connie@crosbygroup.ca416-919-6719

@conniecrosby@crosbygroup

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