social media entravision
DESCRIPTION
Deck used for the presentation: Social Media-The PhenomenonTRANSCRIPT
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The Phenomenon
presents
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Agenda:
•Introductions•What is Social Media?
• Introducing the FAB 5• The Marketing Possibilities• SMM Dos & Don’ts
•Q&A•Entraleads Presentation
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NAME
COMPANY
SOCIAL MEDIA KNOWLEDGE ON SCALE 1 - 10
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What is Social Media?
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Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.
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Social Media Platform – Common Factors
1. Online and mobile friendly2. Easy to use3. Easy to share
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47% = Facebook has greatest impact on purchase behavior.
Fastest growing segment in social media = 45-54 year-olds
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People don’t “Check-in” ( Sorry Foursquare )
74% are unfamiliar with the concept of checking in.
Facebook is the most addicting social network
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By the numbers:
1. Facebook – 1.11B 2. Easy to use – 500 Million3. Easy to share – 225 Million4. YouTube- 1 Billion users 5. Google+ - 343 Million
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Landing Pages
TRAFFIC
Don’t forget the purpose of your Social Media Marketing!!!
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Introducing, the FAB 5
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•Pages vs’ Profiles •Post frequency•A post vs’ A POST!!•Link to Landing Page•Marketing on FB
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Pages vs’ Profiles
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Pages vs’ Profiles
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•Post frequency•A post vs’ A POST!!•Link to Landing Page
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Marketing on FB
•Build a Strategy•Create an authentic brand voice•Make it interactive•Nurture your relationships•Keep learning
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Marketing on FB (The Numbers)
•520K people in El Paso (13+) •460K people in El Paso (18+)•Per day or lifetime budget
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FB Don’ts
•Use a profile as your business page. •Open a page and forget about it. •Post on your personal page and assume that nobody cares. •Post without a call to action•Get defensive about negative posts.
Don’t:
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•Have multiple profiles•Follow birds of a feather•Create lists•Link twitter account to FB•Marketing on twitter
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twitter Don’ts
•Use the same words to post the same call to action. •Use the default wrapper. •Use just one account. •Mix your personal account with business
Don’t:
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•Colleague oriented•Target your buyers•Share industry info. •Claim the company•Marketing on Linkedin
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Linkedin Don’ts
•Spam your colleagues. •Use the default invite text. •Forget to set a company profile. •Invite everyone to join your network.
Don’t:
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•New Kid on the block•343 Million users•A must for business location•Create “Hangouts” (groups)•Marketing is coming VERY soon.
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Google+ Don’ts
•Ignore google.
Don’t:
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•Under rated for marketing•Video will be king•Is SEO’s best kept secret
YouTube is a bigger deal than you think.
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YouTube and SEO
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Ads appear as:•Sidebar display ads•Pre-rolls•Post Rolls
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Your opportunity:•Share information•Low cost production•Embed into your website•Buy YouTube marketing
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YouTube Don’ts
•Forget to create your channel•Use your channel for personal videos•Forget to use the tags for SEO•Be greedy with your knowledge.
Don’t:
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Q&A
Social Media Marketing ToolboxA list of resources that every Social Media marketer should use
1. TweetDeck is a social media dashboard application that helps you manage Twitter and facebook accounts all in one place.
2. HootSuite is a social media management system that also allows the user to manage multiple networks at once.
3. AddThis is a social bookmarking service that can be integrated into a website with the use of a widget.
4. Instagram is a free photo sharing platform that allows users to take featured photos and apply visual filters that can transform the look and feel of the image.
5. PinReach is a Pinterest tool that helps you view activity, measure impact and gauge success on your Pinterest pages.
6. Storify is a social media service that combines multiple parts of a story into one cohesive whole.
7. YouTube's Audience Retention Report. SocialMediaExaminer.com lists this as the single most important social media marketing tool to come around in a long time.