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Social MediaPablo Pérez Armenteros
Social Media and Visual
Communications Unit
DG COMM
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Humour (US humor)
1The quality of being amusing or comic, especially as expressed in literature or speech.
2.A mood or state of mind.
3Whatever you express with comic sans
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508 million
citizens 28 Member
States 24 official
languages
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The « Dombros » Index
Try to be funny and became the target of the jokes.
Go crazy and offend everyone.
Use EMOTIONS
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…with a fresh series of ‘on-
the-line’ animated visuals…
…highlightingthe cultural heritage of
each country.
Celebrating EU countries’ national days…
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A series of original maps…
…to localize the benefits of
EU policies.
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…to raise awareness on marine litter…
…and invite citizens to take part…
The EU teamed up with the Smurfs…
…in beachcleanup
events aroundthe world.
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Europe: a Heroes Game
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Use the opportunities
…but with caution and when appropriate
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« The EU could fix all the country's
problems (and world’s problems)
simply by reading my Facebook feed »
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