social media experiences in teruel, spain. (para el programa europeo padima, representando a la...
DESCRIPTION
Mi presentación para el congreso de marketing territorial que se organiza en Trysil, Noruega, la semana del 23 de mayo de 2011, dentro de las actividades del programa europeo PADIMA (Policies Against Depopulation in Mountain Areas), representando a la Diputación de Teruel, Jefe de Filas del proyecto.TRANSCRIPT
Supported by:
Policies Against Depopulation in Mountain Areas
TERUEL 2.0, SOCIAL MEDIA BEST
PRACTICES.
Trysil 24-05-2011Carmen Urbano, DIPUTACIÓN DE TERUEL, (SPAIN)
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TERUEL, ARAGON, SPAIN.• Teruel is a province located in the
Northeast of Spain, Aragon Region.
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Policies against depopulation in mountain areas
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We need to communicate!•Internet is a great opportunity, an open window to the world! •Teruel needs more visibility and positioning on Internet!•Web 2.0 provides people and institutions with useful tools to communicate, to share, to conversate, to cooperate,to promote our territory, our business, our culture, capacities, etc....
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Policies against depopulation in mountain areas
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In Teruel, since last year:• We communicate, we are
connected, we share, we cooperate, using more and more social media tools...
• Some representative 2.0 good practices are on: Food industriesTourism Institutions and OrganisationsCulture and Traditions
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Policies against depopulation in mountain areas
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In Spain, we socialize!
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Policies against depopulation in mountain areas
10. Marca
11. El Mundo
12. El País
13. MSN
14. TUENTI
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In Spain, we socialize!
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Policies against depopulation in mountain areas
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Web 2.0 in Spain, what we use the most for business?
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Policies against depopulation in mountain areas
BLOGSWIKI SPACES AND PLATFORMS TO SHARE KNOWLEDGE PURE SOCIAL NETWORKS
•FACEBOOK•YOUTUBE•TWITTER•LINKEDIN•TUENTI•PICASA AND FLICKER•FOURSQUARE
SPECIFIC SOCIAL NETWORKS
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Training, the key point:
• Teruel Chambers of Commerce frequently organise training courses to learn more about the professional 2.0 tools.– SATIPYME and EXPORTEC
Programs, assist companies to develop their 2.0 strategies.
– They also offer consultancy and support to start with their 2.0 communication on Internet.
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Policies against depopulation in mountain areas
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• I´ve trained about 150 entrepreneurs and I´ve supported more than 40 intersting web 2.0 projects
My experience in the last few months:
Policies against depopulation in mountain areas
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My experience in the last few months:
Policies against depopulation in mountain areas
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Policies against depopulation in mountain areas
II Forum “Teruel is Tourism” (by Diputación de Teruel)• Dedicated to Internet and web
2.0 opportunities. More than 120 professionals attended the congress and conferences.
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In Teruel, what do we use the most apart from personal purposes?
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Policies against depopulation in mountain areas
•YOUTUBE
•PICASA AND FLICKER
•SPECIFIC NETWORKS FOR TOURISM
•BLOGS
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Policies against depopulation in mountain areas
TERUEL 2.0
SOME OF THE MOST
INTERESTING SOCIAL MEDIA
INITIATIVES
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Policies against depopulation in mountain areas
TERUEL 2.0, succesful experiences
HAM FROM TERUEL IS ALSO VERY ACTIVE IN FACEBOOK, TWITTER AND YOUTUBE: www.
jamondeteruel.com http://dojamondeteruel.blogspot.com
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“MATARRANYA CONECTA”: NEW WAY TO PROMOTE HAM FROM TERUEL AND MATARRANYA territory: round table broadcast by
streaming and live connection with Barcelona and Valencia Aragon´s social centers. Twitter conversation: #matarranya20
TERUEL 2.0, succesful experiences
VIDEO: http://vimeo.com/23722003
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TERUEL 2.0, succesful experiences
http://www.casamata.net/: FOODS FROM TERUEL, CASA MATA, international and social website.
Policies against depopulation in mountain areas
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TERUEL 2.0, succesful experiences
OUR MOST SOCIAL HOTEL: LA TRUFA NEGRA “BLACK TRUFFLE HOTEL”: http://www.latrufanegra.com (original social network
for trekking lovers...)
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TERUEL 2.0, succesful experiences
NEARLY 100% OF THEIR CLIENTS ARE INTERNAUTES: http://www.elrincondelatalega.es
Policies against depopulation in mountain areas
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IT´S TIME TO CHANGE OUR TOURIST PROMOTION!: HOTEL LA FABRICA DE SOLFA AND THE STREAMING (LIVE TV): http://
fabricadesolfa.com/
TERUEL 2.0, succesful experiences
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TERUEL 2.0, succesful experiences
•@JaviSolfa, and @rincon_talega represent two energetic entrepreneurs in rural areas, working very hard to promote Teruel tourism in Matarraña and Albarracín. They push their colleagues to become more active in social media to increase their territory positioning in Internet (SEO) and in the social media (SMO).•@somosMatarranya, @aetsa are the tourism employer´s Organisations from Matarranya and Albarracin areas, and they are very active too, promoting their territories as excelent tourist destinations, organizing plenty of 2.0 events, supporting projects...
For micology lovers, etc...
Policies against depopulation in mountain areas
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ADVENTURE, WALKING HOLIDAYS...MAESTREX, one of our most international and social practice about rural tourism, http://www.
maestrex.es
TERUEL 2.0, succesful experiences
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TERUEL 2.0, succesful experiences
NETWORK and BLOG FOR RURAL LOVERS IMPLIED IN SUSTAINABLE DEVELOPMENT:
http://participacionruralviva.ning.com/
Policies against depopulation in mountain areas
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TERUEL 2.0, succesful experiences
TO RETURN TO A RURAL TERRITORY by Joaquim Braulio (Tronchón), very active person defending rural territories
opportunities.
Policies against depopulation in mountain areas
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TERUEL 2.0, succesful experiences
Policies against depopulation in mountain areas
NETWORK FOR CYCLING LOVERS BELONGING TO A MONDIAL NETWORK:
http://www.pedalesdelosports.org
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TERUEL 2.0, succesful experiences
Policies against depopulation in mountain areas
PALENTEOLOGY AND DINOSAURS are social with DINOPOLIS: http://www.dinopolis.es
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TERUEL 2.0, succesful experiences
GEOPOSITIONING WITH FOURSQUARE TO ATTRACK PEOPLE TO THE SHOPS, CAFETERIAS,
ETC....MUÑOZ, www.dulcesdeteruel.com
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TERUEL 2.0, succesful experiences
Policies against depopulation in mountain areas
•VOLUMEN, women fashion shop
•BLACK, shoes
•DRU, hairdressers and stylists
•BAJO ARAGON OPTICIANS
•CHAMBER OF COMMERCE
Organized at Chamber of Commerce the collaborative event:
“TOTAL LOOK ATELIER”
Broadcast on the social media
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TERUEL 2.0, succesful experiences
Policies against depopulation in mountain areas
• MOTORLAND, www.motorlandaragon.com • CAI VOLLEYBALL TERUEL, www.voleibolteruel.com • MEDIA: DIARIO DE TERUEL, www.diariodeteruel.es,
and many others...• TERNASCO DE ARAGON: www.ternasco.com.es• ARAMON: JAVALAMBRE AND VALDELINARES ski areas:
www.aramon.es • ACEROS DE HISPANIA: www.aceros-de-hispania.com• LIBRERÍA SERRET: www.serretllibres.com • BODAS DE ISABEL FONDATION:
www.bodasdeisabel.com• APARTAMENTOS VALDELINARES:
www.apartamentosvaldelinares.es • MERMELADA EL ABABOL, THE PLEASURE TO EAT
FRUITS (FB)• ASEMPAZ: Companies located at the La Paz industrial
area in Teruel, www.asempaz.org
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Conclusions
• All the practices are transferable to improve marketing experiences at any of the PADIMA partners territories.
• Main problems could be:The band width is not sufficient
sometimes in rural areasThe ignorance of the social
media marketing benefits
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We are waiting for you, we are social Teruel!
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Policies against depopulation in mountain areas
We love communication!.