social media for business...2019/09/02 · social media for business kristin kane ford kane...

Social Media for Business Kristin Kane Ford Kane Partners Social Media

Upload: others

Post on 20-Jul-2020

0 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Social Media for BusinessKristin Kane Ford

Kane Partners Social Media

KRISTIN KANE FORDsocial media strategist + trainer

Page 3: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

BUILD A STRATEGYbusiness

social media

GOALS

Page 6: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

KEY PERFORMANCE INDICATORS / SMART GOALS

➔ Decrease Response Time on Messenger➔ Engagement on Posts➔ Website Traffic➔ Referrals

ACTIONABLESPECIFIC MEASURABLE TIME BASEDREALISTIC

S. M. A. R. T.KPSOCIALMEDIA.COM | 2019 MACE MEETING

Page 7: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

TARGET AUDIENCE

Page 8: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

ONLINE PERSONA

➔ Likes/Dislikes➔ Motivators➔ Pain Points➔ Interests

➔ Time of Day Online➔ Preferred Platforms

KPSOCIALMEDIA.COM | 2019 MACE MEETING

Page 9: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

PLATFORM

Page 10: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

Source: TMP Worldwide

https://blog.tmp.com/2018/06/05/2018-social-media-channel-statistics-you-should-know/

Page 11: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

CONTENT

Page 12: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

PLANNING + TIMING

➔ Plan Content a month ahead◆ Write out a calendar of post days, types, messages and more

➔ Time Content to hit your feed when your audience is online

KPSOCIALMEDIA.COM | 2019 MACE MEETING

Page 13: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

SCHEDULE

KPSOCIALMEDIA.COM | 2019 MACE MEETING

Page 14: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

TYPES OF CONTENT

KPSOCIALMEDIA.COM | 2019 MACE MEETING

➔ Photos/Videos - #1➔ Infographics / GIFS➔ Articles➔ Polls➔ FAQs➔ Interviews - Personal Stories➔ Behind the Scenes➔ Photo Galleries - Before & Afters - Flash Backs

Page 15: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

QUICK TIPS

➔ Share Updates from your Company➔ TAG others when appropriate➔ Connect with your contacts, family

and friends to increase reach and referrals

➔ #HASHTAGS

Page 16: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

MEASUREMENT

Page 17: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

ANALYTICS + INSIGHTS

KPSOCIALMEDIA.COM | 2019 MACE MEETING

Page 18: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

CASE STUDY

Page 19: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

Page 20: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

Page 21: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

Page 22: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

Page 23: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

Page 24: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

Page 25: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

Rinse + RepeatGoals - Audience - Platform - Content - Measure

Page 26: Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane Partners Social Media KRISTIN KANE FORD social media strategist + trainer BUILD A STRATEGY

SPECIAL OFFER2019 SOCIAL PLANNER TEMPLATE

$199 NOW $75.00

http://kpsocialmedia.com/MACEKRISTIN KANE FORD

[email protected]@kpsocialmedia

215.326.9148

kpsocialmedia.com

mailto:[email protected]

SOCIAL MEDIA ON THE RISE… SOCIAL MEDIA ON THE FALL? › ... › 13-05-21_vortrag-ahlers-social-med… · Social Media Jugend Social Media Pubertät Social Media Reife 1995: Erste

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts

Intro to Social Media, Social Media Tools, Social Media Campaign

Social Media Strategy Whitepaper - iiftk.files.wordpress.com€¦ · Social Media Strategy – E+ Whitepaper | September 2009 Social Media Strategy Social Media Overview The social

MEDIA RELATIONS Dick Kane

Social Media Roundup/Social Media Policy

Social Media klubben - Pretty social media

Annual Health Expo - Microsoft · Jacobs Woods Apartment Homes Lansdale School of usiness Kane Partners Social Media MassMutual– Eastern PA Master’s Design uild Group Meadowood

Kapulu pulu kane Kapulu pulu kane Kapulu pulu kane kuka na luah Kapulu pulu kane Kapulu pulu kane

Social Entrepreneurship Faculty Directory · Entrepreneuriat Social [email protected] Chair, Entrepreneurship Faculty Marie Trellu-Kane Responsable de l’Incubateur Social [email protected]

Social Media and more Social Media

Social Media + ? = $: Nonprofits and Social Media

Social Media Case Study : Stanley Kane Contest Summary #rebelinme

Diaspora Social Media, South African Social Media, Ghana Social Media

On-line and Social Media Strategy The Personal Brand of Gary Robert Kane

Social media in classroom: What I’ve learned. Gerald C. Kane Associate Prof. of Information Systems Boston College NSF CAREER AWARD 0953285

Kane County Auditor’s Office Watch/Audi… · and more effort into figuring out social media tools that involves exploring new ways of work-ing and shifting communication patterns

Director PHR, CIPD Social Media Advisor Stuart Snelling€¦ · Chris Kane (@ChrisKane55) Stuart Snelling (@stuart snelling) Perry Timms (@PerryTimms) A collaboration between The

Storytelling & Social Media: Social Media ROI

M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

Social Media: Strategy + Management€¦ · Social Media: Strategy + Management WRITING Social Media Posts DESIGN Social Media Graphics (“memes”) SOCIAL MEDIA • Strategy •

Selling Social Media - Social Media Breakfast

Social Media Man (Infographic) | One Social Media | Social Media Infographics | Social Media Statistics

Social Media Week: Social Media University

Agenda Social Media Overview Social Media Benefits Airports & Social Media

Social media strategy | Social media marketing

Social Media Shabang - Social Media Bootcamp

Social Media in Higher Education: The Survey Hester Tinti-Kane, Director of Online Marketing and Research, Pearson Learning Solutions Jeff Seaman, Co-Director,

Social Media - naturallyaustin.org€¦ · Social Media #ExpoWest @NatProdExpo . Find your kitten Social Media ... Social Media #ExpoWest @NatProdExpo . Social Media #ExpoWest @NatProdExpo

Social Media and M-City / Pat Kane, theplayethic.com

Social media 101 social media lingo

Kane Kane 400 Operating Manual Boiler Manual

Social Media Roundup - Bad Social Media

Social Media Roundup - Social Media Planning

Power point presention of social media, social media optimization ,ppt of social media marketing, social media marketing