social media for translators

IC-7 Social Media For Translators by Catherine Christaki

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IC-7 Social Media For Translators © Lingua Greca Translations

Agenda

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• What is social media? • How I got started • The numerous benefits • Social media profiles • What to share • Follow/Connect tips • Common mistakes


Definition of social media

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Photo source: http://rebarinteractive.com/clinical-research-social-media/


today’s most transparent, engaging and interactive form of public relations

Agenda

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Agenda

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Benefit #1: Networking

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Benefit #2: Socializing

Allowed guests: Colleagues

& other professionals!

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Benefit #3: Help 24/7

Questions about Language or translation

Business Apps/Services

Or even

Directions Restaurants

…?

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Benefit #4: Language skills

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Benefit #5: Learning

No time for offline learning?

Your social

media friends are there to

help!

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Benefit #6: Follow events

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Benefit #7: Boost your online presence

Promote your brand but

don’t overdo it.

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Benefit #8: Marketing

Agenda

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Twitter profile

Handle: Company or

name

Photo: Headshot,

professional

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Twitter profile

•Bio •Links: website, blog

•Location (important for

search) •Header &

background photos

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Facebook fan page

•Name

•Admin & cover photos

•Short About: what you do, link and/or

phone

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Facebook fan page

•Full About: descriptive

keyword-rich

•Vanity URL

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Linkedin profile

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Linkedin profile

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•Vanity URL

•Photo

•Headline

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Linkedin profile

Contact info: Email, phone, address

Website, blog, social media

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Linkedin profile

Summary is like your cover letter

Conversational

style

Highlight your achievements

Agenda

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What to share

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What to share

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Blog posts News

Questions & polls Resources

Conversations

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What to share about you

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Blog posts New website content

Events (hosting/ attending)

Achievements

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Don’t share

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Game updates Inappropriate photos

Personal info Financial info

What you had for breakfast

Complaints about clients Complaints about colleagues

Agenda

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My follow policy

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We know each other We talk the same language

Common Li group(s) Client

Good content Engagement

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How to find people on Linkedin

‘People you may know’

Friends and mutual connections

Former colleagues

My network map Get your map at http://inmaps.linkedinlabs.com/

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How to find people on Linkedin

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Groups, like: American Translators Association

Localization Professional

Advanced Search

Industry: Translation, Localization Title: Translator, Interpreter

Location Keywords: English-Greek Subtitler

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Professional contacts

Twitter suggestions

Twitter lists Check out Erik Hansson’s

twitter.com/erik_hansson/lists

How to find people on Twitter

https://twitter.com/erik_hansson/lists



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Common hashtags for linguists #xl8 & #t9n for translation #xl8or for translator #L10n for localization #1nt for interpreting #language #g11n for globalization #i18n for internationalization


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Twitter apps Social Bro

FollowerWonk twiends

#FollowFriday or #ff

Agenda

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Don’t do on Facebook

•Too much text •Asking for likes & shares •Auto-publish from Twitter •No engagement •Too many/few posts

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s/ Don’t do on Linkedin

•Incomplete profile •Not Enough Connections •No or few Groups

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s/ Don’t do on Linkedin

•Non-customised URL •Profile looks like a resume •Generic invitations

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Don’t do on Twitter

•Professional not personal •Personal information •No engagement •Automatic DMs

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•RTing is not all about you •Too few/many tweets •Hashtag galore •Tweets starting with @name @name[text] > visible to users who follow both you and @name VS. -@name[text] > visible to all users

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•Spread them out •Protected tweets •Too much self-promotion

When it comes to social media, the selfish shall be punished but the generous shall be rewarded.

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Twitter schedule

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Facebook schedule

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Linkedin schedule

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SOC

IAL

MED

IA S

CH

EDU

LE

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There are no sure recipes for success. It’s up to you to find the way to make it fun and rewarding for your business.

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Thank you for attending

Catherine Christaki Site: www.linguagreca.com Adventures in Freelance Translation www.linguagreca.com/blog @LinguaGreca Lingua Greca Translations Catherine Christaki


http://www.linguagreca.com/

http://www.linguagreca.com/blog

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http://www.linkedin.com/in/catherinechristaki



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