KEY SPEAKERS INCLUDE:WHY ATTEND THIS EVENT:• Hear first hand from leading utilities how they are

implementing social media • Discover about the technological advances in

social gamification • Gain knowledge of social metrics, the most

effective research techniques and how to knowyour audience

• Learn about the political situation in the utilitiessector and lobbying culture

• Develop an understanding of risk avoidancetechniques and the new Cookies regulation

• Evaluate other sectors’ effective social mediastrategies

SMi Group presents its 2nd annual conference on...

PLUS AN INTERACTIVE HALF-DAY POST-CONFERENCE WORKSHOPWednesday 17th April 2013, Copthorne Tara Hotel, London, UK

Creativity – the art of storytelling and the science of impact8.30am – 12.30pmWorkshop Leader:

Dean Russell, Digital Marketing Director (EMEA), Lewis PR

15TH - 16TH

APRIL2013Copthorne Tara Hotel, London, UK

Social Media inthe Utilities Sector

www.socialmediautilities.comRegister online and receive full information on all of SMi’s conferences

Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711

• Patrick Stella, Lead Media Relations Representative,National Grid

• Angela Knight, CEO, Energy UK• Tricia Bower, Social Media Manager, Direct Energy• Michael Baggs, Social Media Consultant, EDF Energy• Phil Livingstone, Head of Digital, British Gas• Jo Frears, Consultant Solicitor, Head of Intellectual

Property, Jeffery Green Russell• Bernard Mooney, Customer Care Manager, Bord Gáis

Networks• Chris Pratt, Senior Associate Director, Energy &

Industrials, Hill & Knowlton Strategies• Adam Templeman, Head of Resourcing, Npower• Sergei Mendoza, Research Director, IPSOS Mori,

Reputation Centre

REGISTER BY 19TH DECEMBER AND RECEIVE A £300 DISCOUNTREGISTER BY 22ND FEBRUARY AND RECEIVE A £100 DISCOUNT

SPONSORSHIP AND EXHIBITION OPPORTUNITIESSMi offer sponsorship, exhibition, advertising and branding

packages, uniquely tailored to complement your company'smarketing strategy. Should you wish to join the increasing number of

companies benefiting from promoting their businesses at ourconferences please call: Jules Omura, SMi Sponsorship on

+44 (0)20 7827 6018 or email: jomura@smi-online.co.uk

Want to know how you can get involved? Interested inpromoting your services to this market?

Contact Vinh Trinh, SMi Marketing on +44 (0) 207 827 6140, or email vtrinh@smi-online.co.uk

Register online at: www.socialmediautilities.com • Alternatively fax

Social Media in the Utilities SectorDay One | Monday 15th April 2013 www.socialmed

• Social Media Managers• Online Marketing Directors• Communications Officers• Customer Service Managers• Lead Media Relations• Heads of Recruitment

WHO SHOULD ATTEND:

8.30 Registration and Coffee

9.00 Chairman's Opening RemarksPatrick Stella, Lead Media Relations Representative, NationalGrid

OPENING ADDRESS9.10 The evolution of social media in utilities- Where are we today?

•The face of social media today•How are utilities communicating with the media in the social

media space•The effect of Hurricane Sandy on social media in the utilities

sector- a case studyPatrick Stella, Lead Media Relations Representative, NationalGrid

BACKGROUND TO CHALLENGES THE UTITLITES SECTOR IS FACING

9.50 Overview of the political situation of the utilities market and howsocial media ties into that•Outline of the government’s plans to intervene in the utilities

market•How to combat the lack of public confidence in the utilities

market•Competitive market in the UK - is forcing the energy

companies to provide lower tariffs an effective way ofsustaining this

Angela Knight, CEO, Energy UK

10.30 Morning Coffee

11.00 Panel Discussion - how can social media be used to influencedecisions and promote campaigns?•Energy and the public trust deficit - how organisations can

rebuild reputations on social media•Encouraging consumer switching and collective buying

behaviours•Campaigning in public - Twitter’s role for journalists and

policymakers•Social media content - Moving beyond the press releaseChris Pratt, Senior Associate Director, Energy & Industrials, Hill &Knowlton StrategiesAngela Knight, CEO, Energy UK

HOW UTILITTIES ARE CURRENTLY OPTIMISING SOCIAL MEDIA USE

11.40 How using social media can help your customers to engage •Case study from successful social media campaign taking

advantage of Youtube - EDF Energy “Feel Better EnergyCampaign”

•The importance of forethought in devising a strategy•Managing the opportunities and threats a larger spotlight

attracts•Energy of The Nation - how to maximise the use of TwitterMichael Baggs, Social Media Consultant and Moderator, EDFEnergy

12.20 Networking Lunch

1.40 Social media at British Gas•Linking all departments together under one social media

strategy•British Gas case study - customer service comes first•Process modelling - developing a strategy internally•Creating content and campaigns which build relationships

with customers Phil Livingstone, Head of Digital, British Gas

2.20 Entertainment leads to interest which in turn leads to acquisition•Using Youtube to promote sustainability that in turn saves you

money - Case study Direct Energy Zombies •Entertainment vs. sophistication in a social media campaign•Making the most of social media - using it for customer

acquisitionTricia Bower, Social Media Manager, Direct Energy

3.00 Afternoon Tea

REACHING OUT TO YOUR STAKEHOLDERS USING NEW CHANNELS

3.30 Recruitment using the power of social media•Moving with the times - experimenting with different avenues

for recruitment•Npower case study regarding the success social media has

had in recruitment•Cultivating the best customer experience in the recruitment

process•Multi-channel approach - How to ensure the latest

technologies feed into your social media strategy and in turnhow that fits within the wider attraction strategy

Adam Templeman, Head of Resourcing, Npower

4.10 Social media as a means of bettering customer service•Pros and cons of social media as a customer channel•Doing more for less - reducing unwanted calls•Keeping in contact - alternative channels of communicating

with customers•Proactively informing customers during a crisis to divert large

volumes of inbound trafficBernard Mooney, Customer Care Manager, Bord Gáis Networks

4.50 Chair’s Closing Remarks

5.00 Close of Day One

• Directors of Communications• Digital/Website Managers• Press Officers• Head of Consulting• Business Development Managers• Research Executives

x your registration to +44 (0)870 9090 712 or call +44 (0)870 9090 711

Day Two | Tuesday 16th April 2013diautilities.com

8.30 Re-registration and Coffee

9.00 Chairman's Opening RemarksMalcom Wells, Director, Malwell Corporate Projects

UNDERSTANDING YOUR AUDIENCE & ADAPTING YOUR STRATEGY

9.10 Utilities sector – making sense of social media conversationsusing a strategic issues approach• Strategic social media listening and text mining - how to

identify key strategic issues among all the conversations• Utilities sector - what are the most prominent industry-level

issues in social media• Formulating a strategy - combining stakeholder research data

with insights from social media monitoring Sergei Mendoza, Research Director, IPSOS Mori ReputationCentre

9.50 Keeping social media personal - learning from the smallerenergy company• In a world where energy bills are sky high - how to keep the

customer happy in other ways• Getting that personal touch - how to stay the friendly “local”

energy company• Engaged customers are happy customers - keeping them

entertained• Dealing with the challenges of scaling up personal touch to

bigger audienceChris Gilfoy, Head of Digital, Ovo Energy

10.30 Morning Coffee

LATEST TECHNOLOGIES & DEVELOPMENTS IN SOCIAL MEDIA

10.50 Technology changing the utility customer dynamic andborrowing from other industries • What is making the customer dynamic change with the

introduction of technology in utilities • Customer interaction at "near real time" without a call centre • Three C's of Community, Campaign and Crisis• What other industries do to engage the customer and how we

can learn from this• Given the unique business environment of utilities, how can

these practices be adapted instead of adopted to work forutility customers

Chris Lewis, Chairman, Zeethos

11.30 Devising a successful social media campaign• Shell Eco-marathon case study - Social Media for sustainability• Strategy and governance - key to delivering successful social

media• Cultural differences in social media and learning from other

cultures to achieve your goalsDana Poole, Former Global Digital Communications Consultant,Shell

12.10 Change the game, change the customer - The socialgamification of energy consumption• IBM global utility survey - customer trust and behavior is

improved by a simple yet elusive accomplishment:knowledge retention

• How do we use social and gaming mechanics to influenceknowledge gain and measurable retention?

• The secret to engagement that the industries ofentertainment, advertising and education have known for acentury

• The ASK Platform Case study - changing the paradigm of howutilities educate their employees and customers alike

Robert J. Feeney, President & Co-Founder, VergenceEntertainment

12.50 Q & A- Demo of the ASK Platform

1.10 Networking Lunch

RISK AVOIDANCE & LEGAL IMPLICATIONS

2.30 Risk avoidance - the legal implications case study • Copyright and social media: who owns postings, pictures,

content?• Cookies to get the cream: considering why we use cookies,

what to do about advising of use, what to do with informationyou get from using them

• Bouquets or Tomatoes: legal aspects of dealing with criticism,outspoken users/abusers

• New customer protection law & social mediaJo Frears, Consultant Solicitor, Head of Intellectual Property,Jeffery Green Russell Ltd

3.10 Social media and content marketing – Bauer Media’s approachto social media• Getting departments geared to a new way of thinking• Unifying accounts and dealing with politics• Creating content, spatially-driven content and engagement

via social media- Case Studies - Grazia Street Fashion Week & Motorcycle

News on YouTubeJames Carson, Director, Carson Content (Former Head of DigitalMarketing, London Lifestyle Bauer Media)

3.50 Afternoon Tea

4.10 Panel discussion: The future of social media in utilities- thinkingthrough logically and legally• Increased customer engagement - what are the limits?• Social media brings products right to the consumer• Convergence of social media with smart grid technology• Data privacy laws - the future issues to considerTim Gibbon, Director, Social Media GroupJames Carson, Director, Carson Content (Former Head of DigitalMarketing, London Lifestyle Bauer Media)

4.50 Chair’s Closing Remarks

5.00 Close of Conference

Supported by

In association withLewis PR

Workshop Leader:Dean Russell, Digital Marketing Director (EMEA),

Lewis PR

Overview of workshop:With the expertise of the team from Lewis PR thisunique workshop will provide the perfectplatform to discuss and develop social mediastrategies. The session will look at the skillsrequired to create an ongoing narrative thatcommunities can grow around and brands canuse to measure the success of their campaigns.

Why you should attend:• To understand the power of storytelling to

connect with customers and communities alike• The session will look at the techniques used to

build engaging stories whilst ensuringcampaigns do not lose sight of the importantbusiness objectives underpinning the activities.

Workshop Agenda:

8.30 Registration & Coffee

9.00 Welcome & Introductions

9.10 Develop an idea into a story -entertainment leads to engagement

9.50 Ensuring a consistent narrative across allchannels - keeping to the same theme

10.50 Morning Coffee

11.10 Why creative content is so crucial to yoursocial media strategy and how this in turnbuilds on your ROI

12.00 Discussion session

12.30 Close of Workshop

About the workshop hostDean Russell, Digital Marketing Director (EMEA),Lewis PR

Dean is a digital communications strategist,speaker and writer. He has worked in theindustry for over 12 years working with householdname brands across most sectors includinghealth, education, technology, consumer andgovernment including start-ups and SME's. Deanhas a particular specialism in the role ofintegrated communications campaigns,working with brands to develop strategies whichidentify measurable business benefits throughjoined up communications. Dean is a regularconference speaker and has written-for andbeen quoted by leading industry magazinessuch as Health Service Journal, Times HigherEducation Supplement and PR Week. Dean is aregular opinion columnist for the Third Sectormagazine and has been a judge for the BritishVideo Association Awards for the past 4 years.Additionally Dean is a children’s book authorwith several new titles launching in 2013. Aformer advisor to the British Interactive MediaAssociation, Dean is currently a VolunteerChampion for the Media Trust (the UK's LeadingCommunications Charity) and a Fellow of theRoyal Society of Arts. Outside of work Dean isalso a St Albans District Councillor and Chair of aHealth and Wellbeing Partnership.

HALF-DAY POST-CONFERENCE WORKSHOPWednesday 17th April 2013

8.30am – 12.30pmCopthorne Tara Hotel, London, UK

Creativity – the art of storytellingand the science of impact

SMi ENERGY & UTILITIESFORWARD PLANNER 2013

FEBRUARY

E&P Information & Data Management6th - 7th February 2013

FLNG13th - 14th February 2013

M2M Telematics:Fleet Management

& Usage Based Insurance20th - 21st February 2013

MARCH

Unconventional Gas6th - 7th March 2013

European Smart Grid Cyber Security11th - 12th March 2013

Oil & Gas Telecommunications20th - 21st March 2013

APRIL

Social Media in the Utilities Sector15th -16th April 2013

MAY

M2M Security8th - 9th May 2013

JUNE

Oil & Gas Taxation3rd - 4th June 2013

Distributed Energy Storage17th - 18th June 2013

Gas Storage19th - 20th June 2013

European Demand Response andDynamic Pricing

24th - 25th June 2013

SOCIAL MEDIA IN THE UTILITIES SECTOR Conference: Monday 15th and Tuesday 16th April 2013, Copthorne Tara Hotel, London, UK Workshop: Wednesday 17th April 2013, London

4 WAYS TO REGISTER

FAX your booking form to +44 (0) 870 9090 712PHONE on +44 (0) 870 9090 711

www.socialmediautilities.com

POST your booking form to: Events Team, SMi Group Ltd, 2nd FloorSouth, Harling House, 47-51 Great Suffolk Street, London, SE1 0BS, UK

If you have any further queries please call the Events Team on tel +44 (0) 870 9090 711 or you can email them at events@smi-online.co.uk

Payment: If payment is not made at the time of booking, then an invoice will be issued and mustbe paid immediately and prior to the start of the event. If payment has not been received thencredit card details will be requested and payment taken before entry to the event. Bookings within7 days of event require payment on booking. Access to the Document Portal will not be given untilpayment has been received.

Substitutions/Name Changes: If you are unable to attend you may nominate, in writing, anotherdelegate to take your place at any time prior to the start of the event. Two or more delegates maynot ‘share’ a place at an event. Please make separate bookings for each delegate.

Cancellation: If you wish to cancel your attendance at an event and you are unable to send asubstitute, then we will refund/credit 50% of the due fee less a £50 administration charge, providingthat cancellation is made in writing and received at least 28 days prior to the start of the event.Regretfully cancellation after this time cannot be accepted. We will however provide theconferences documentation via the Document Portal to any delegate who has paid but is unableto attend for any reason. Due to the interactive nature of the Briefings we are not normally able toprovide documentation in these circumstances. We cannot accept cancellations of orders placedfor Documentation or the Document Portal as these are reproduced specifically to order. If we haveto cancel the event for any reason, then we will make a full refund immediately, but disclaim anyfurther liability.

Alterations: It may become necessary for us to make alterations to the content, speakers, timing,venue or date of the event compared to the advertised programme.

Data Protection: The SMi Group gathers personal data in accordance with the UK Data ProtectionAct 1998 and we may use this to contact you by telephone, fax, post or email to tell you about otherproducts and services. Unless you tick here □ we may also share your data with third parties offeringcomplementary products or services. If you have any queries or want to update any of the datathat we hold then please contact our Database Manager databasemanager@smi-online.co.uk orvisit our website www.smi-online.co.uk/updates quoting the URN as detailed above your address onthe attached letter.

Unique Reference Number

Our Reference LVU-016

Terms and Conditions of Booking

DELEGATE DETAILSPlease complete fully and clearly in capital letters. Please photocopy for additional delegates.

Title: Forename:

Surname:

Job Title:

Department/Division:

Company/Organisation:

Email:

Company VAT Number:

Address:

Town/City:

Post/Zip Code: Country:

Direct Tel: Direct Fax:

Mobile:

Switchboard:

Signature: Date:I agree to be bound by SMi's Terms and Conditions of Booking.

ACCOUNTS DEPT

Title: Forename:

Surname:

Email:

Address (if different from above):

Town/City:

Post/Zip Code: Country:

Direct Tel: Direct Fax:

Payment must be made to SMi Group Ltd, and received before the event, by one ofthe following methods quoting reference U-016 and the delegate’s name. Bookingsmade within 7 days of the event require payment on booking, methods of paymentare below. Please indicate method of payment:

□ UK BACS Sort Code 300009, Account 00936418□ Wire Transfer Lloyds TSB Bank plc, 39 Threadneedle Street, London, EC2R 8AU

Swift (BIC): LOYDGB21013, Account 00936418IBAN GB48 LOYD 3000 0900 9364 18

□ Cheque We can only accept Sterling cheques drawn on a UK bank.□ Credit Card □ Visa □ MasterCard □ American Express

All credit card payments will be subject to standard credit card charges.

Card No: □□□□ □□□□ □□□□ □□□□Valid From □□/□□ Expiry Date □□/□□CVV Number □□□□ 3 digit security on reverse of card, 4 digits for AMEX card

Cardholder’s Name:

Signature: Date:I agree to be bound by SMi's Terms and Conditions of Booking.

Card Billing Address (If different from above):

DOCUMENTATIONI cannot attend but would like to purchase access to the following DocumentPortal/paper copy documentation Price Total□ Access to the conference documentation

on the Document Portal £499.00 + VAT £598.80□ The Conference Presentations – paper copy £499.00 - £499.00

(or only £300 if ordered with the Document Portal)

PAYMENT

VENUE Copthorne Tara Hotel, Scarsdale Place, Kensington, London W8 5SR

□ Please contact me to book my hotelAlternatively call us on +44 (0) 870 9090 711, email: hotels@smi-online.co.uk or fax +44 (0) 870 9090 712

□ Book by 19th December to receive a £300 off the conference price□ Book by 22nd February to receive a £100 off the conference price

EARLY BIRDDISCOUNT

VATVAT at 20% is charged on the attendance fees for all delegates. VAT is also charged on DocumentPortal and Literature Distribution for all UK customers and for those EU customers not supplying a registration number for their own country here: ______________________________________

CONFERENCE PRICESI would like to attend: (Please tick as appropriate) Fee TotalCOMMERCIAL ORGANISATIONS□ Conference and Workshop £2098.00 +VAT £2517.60□ Conference only £1499.00 +VAT £1798.80□ Workshop only £599.00 +VAT £718.80

UTILITY COMPANIES□ Conference & Workshop £1498.00 +VAT £1797.60□ Conference only £899.00 +VAT £1078.80□ Workshop only £599.00 +VAT £718.80

PROMOTIONAL LITERATURE DISTRIBUTION □ Distribution of your company’s promotional

literature to all conference attendees £999.00 + VAT £1198.80

The conference fee includes refreshments, lunch, conference papers and access to the Document Portal containing all of the presentations.