1. Social Media PreconferenceSocial Media Integration, Monitoring & Measuring ROI
Larissa Fair
September 28, 2011
#DEast11
@LYF108
@DigitalEast

2. Views on Social Media Today
3. Source: Nielsen
4. Source: Nielsen
5. Source: Nielsen and NM Incite
6. Social Media Integration

Social Media profiles should be consistent for SEO (even personal profiles can be used for corporate identities - @richardatdell, @lionelatdell)

7. Share content across accounts, but save some exclusive content for fans (giveaways, discounts) 8. The same traditional marketing goals apply: increase reach, generate leads, grow subscribers, earn referrals, nurture leads, keep customers happy 9. Improve the online experience through social media give users a reason to come back