social media models

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Social Media Models Which one is right for you?

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Post on 15-Nov-2014

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How do decide which social media tools are best for your Technical Communications. Full notes available: http://www.onemanwrites.co.uk/2010/09/30/tcuk10-social-media-models/

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Social Media ModelsWhich one is right for you?

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My name is Gordon McLean, and…

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Blog: onemanwrites.co.uk

Twitter: @onemanwrites

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Community-based Social Customer Relationship Management

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http://greyfiti.com/2010/a-new-minimalist-principle-that-john-m-carroll-didnt-think-of-increase-acquisition-speed/

“The typical ‘best practices’ that most technical writers still adhere to are completely out of touch with the sheer speed at which 20-somethings expect to be able to absorb information.”

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Publish & Respond

Publish & Collaborate

Collaborate & Share

Broadcast

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Publish Respond

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Quick feedback loopDirect access to audienceEasy fit to publishing model

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Initial overhead of converting output Being part of the conversations (these drop over time as you better focus your content)

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Publish & Collaborate

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User-generated content Spreads the reachReal life usage

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Non-validated informationWho ‘owns’ the information?

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Collate & Share

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Simple to set upSpreads the reach

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Non-validated informationNo control over linked content

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Broadcast

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Simple to set upEasily distributed by others

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Challenging to writeCan be seen as noise

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MASHUP

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Twitter Meetup @ the bar @ 6pm