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Social Media Optimization amp the ldquoSocial Threerdquo Kevin Mullett

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo

director of product development

Social Media Optimization amp the ldquoSocial Threerdquo Kevin Mullett

SMO the ldquosocial threerdquo

bull social mediatake the social out of it and it is good old fashion media

bull social networkingbusiness and personal networking just online

bull social marketingmarketing by any other name would spend as sweet

SMO social media = tools

SMO social networking = visibility

SMO social marketing = application

SMO visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull the year of talking to your audiencewhere they are

SMO buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

SMO for my business

how can social media help your business

bull visibility brand awareness

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting knowledge experts

SMO wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

SMO action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

SMO you have to tell someone

the first picture was promoted the second was

not six months of being found versus one day

of being promoted Then SEO kicks in

SMO action 2a

grab your brand

bull mass id check with namechkcom

SMO social media = tools

SMO social networking = visibility

SMO social marketing = application

SMO visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull the year of talking to your audiencewhere they are

SMO buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

SMO for my business

how can social media help your business

bull visibility brand awareness

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting knowledge experts

SMO wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

SMO action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

SMO you have to tell someone

the first picture was promoted the second was

not six months of being found versus one day

of being promoted Then SEO kicks in

SMO action 2a

grab your brand

bull mass id check with namechkcom

SMO social networking = visibility

SMO social marketing = application

SMO visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull the year of talking to your audiencewhere they are

SMO buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

SMO for my business

how can social media help your business

bull visibility brand awareness

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting knowledge experts

SMO wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

SMO action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

SMO you have to tell someone

the first picture was promoted the second was

not six months of being found versus one day

of being promoted Then SEO kicks in

SMO action 2a

grab your brand

bull mass id check with namechkcom

SMO social marketing = application

SMO visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull the year of talking to your audiencewhere they are

SMO buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

SMO for my business

how can social media help your business

bull visibility brand awareness

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting knowledge experts

SMO wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

SMO action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

SMO you have to tell someone

the first picture was promoted the second was

not six months of being found versus one day

of being promoted Then SEO kicks in

SMO action 2a

grab your brand

bull mass id check with namechkcom

SMO visibility via preferred media

bull preferred media not singular media

bull specialty and niche social services

bull the year of talking to your audiencewhere they are

SMO buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

SMO for my business

how can social media help your business

bull visibility brand awareness

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting knowledge experts

SMO wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

SMO action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

SMO you have to tell someone

the first picture was promoted the second was

not six months of being found versus one day

of being promoted Then SEO kicks in

SMO action 2a

grab your brand

bull mass id check with namechkcom

SMO buthellipmy privacy

bull formerly found on street corners

bull were you unlisted

bull who did we do business with 30 years ago

SMO for my business

how can social media help your business

bull visibility brand awareness

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting knowledge experts

SMO wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

SMO action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

SMO you have to tell someone

the first picture was promoted the second was

not six months of being found versus one day

of being promoted Then SEO kicks in

SMO action 2a

grab your brand

bull mass id check with namechkcom

SMO for my business

how can social media help your business

bull visibility brand awareness

bull customer feedback (in real-time)

bull trafficbacklinks (to pages or our site)

bull to encourage page or site indexing

bull likability factor (or not)ndash ldquoAll things being equal people want to do business with

their friends All things being not quite so equal people STILL want to do business with their friendsrdquo ndash Jeffrey Gitomer

bull promoting knowledge experts

SMO wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

SMO action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

SMO you have to tell someone

the first picture was promoted the second was

not six months of being found versus one day

of being promoted Then SEO kicks in

SMO action 2a

grab your brand

bull mass id check with namechkcom

SMO wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

SMO action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

SMO you have to tell someone

the first picture was promoted the second was

not six months of being found versus one day

of being promoted Then SEO kicks in

SMO action 2a

grab your brand

bull mass id check with namechkcom

SMO action 1

bull develop your elevator pitch

bull optimize your ldquowhat we dordquo paragraphthen adapt it to fit in various profile areas(160 characters in twitter for example)

bull photos for personal accounts logos for businesses(generally speaking in some instances you want to use photos)

SMO you have to tell someone

the first picture was promoted the second was

not six months of being found versus one day

of being promoted Then SEO kicks in

SMO action 2a

grab your brand

bull mass id check with namechkcom

SMO you have to tell someone

the first picture was promoted the second was

not six months of being found versus one day

of being promoted Then SEO kicks in

SMO action 2a

grab your brand

bull mass id check with namechkcom

SMO action 2a

grab your brand

bull mass id check with namechkcom

SMO action 2b

centralize amp promote your brand idrsquos

bull mass id listing dandyidorg

SMO action 2c

increase your brand visibility distributing RSS

bull social visibility mybloglogcom

SMO action 2d

network your brand

bull join groupsadd events on ningcom amp linkedincom

SMO yes virginia they are backlinks

social profile amp post backlinks

why do we want backlinksbull visibility brand recognitionbull traffic generation linkbait

(to pages or our site)

bull to encourage page or site indexingbull increase page rank authority

(can impact SERPs)

bull someone told you to get backlinks

SMO social activity optimization

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

SMO social team optimization

further optimize by

bull delegating responsibility amp automate (wcaution)

bull monitor keywords amp brands

SMO irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no onewould care anyway how do i attract followers fans

bull friendly amp upbeatbull avoid sensitive issuesbull be helpfulbull listen firstbull engaging amp funny

SMO action 3

posting tips

bull use keywords amp keyword phrases sparingly

bull keywords should be relevant to subject

bull avoid spammy wordsmake money MLM work from home get richhellipunless that is what you do

bull avoid hyperbole

bull look informative

bull appear conversational

SMO where are you sending them

what is your goalbull will your site or fanpage support conversionbull which are they more likely to visit dailybull are you sending them to just another link

SMO action 4a

facebook pages the many flavorsbull community pages new

bull groups are differentbull profiles are for peoplebull create a fan page

or on the right side look for

SMO social activity optimization

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

SMO social team optimization

further optimize by

bull delegating responsibility amp automate (wcaution)

bull monitor keywords amp brands

SMO irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no onewould care anyway how do i attract followers fans

bull friendly amp upbeatbull avoid sensitive issuesbull be helpfulbull listen firstbull engaging amp funny

SMO action 3

posting tips

bull use keywords amp keyword phrases sparingly

bull keywords should be relevant to subject

bull avoid spammy wordsmake money MLM work from home get richhellipunless that is what you do

bull avoid hyperbole

bull look informative

bull appear conversational

SMO where are you sending them

what is your goalbull will your site or fanpage support conversionbull which are they more likely to visit dailybull are you sending them to just another link

SMO action 4a

facebook pages the many flavorsbull community pages new

bull groups are differentbull profiles are for peoplebull create a fan page

or on the right side look for

SMO social team optimization

further optimize by

bull delegating responsibility amp automate (wcaution)

bull monitor keywords amp brands

SMO irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no onewould care anyway how do i attract followers fans

bull friendly amp upbeatbull avoid sensitive issuesbull be helpfulbull listen firstbull engaging amp funny

SMO action 3

posting tips

bull use keywords amp keyword phrases sparingly

bull keywords should be relevant to subject

bull avoid spammy wordsmake money MLM work from home get richhellipunless that is what you do

bull avoid hyperbole

bull look informative

bull appear conversational

SMO where are you sending them

what is your goalbull will your site or fanpage support conversionbull which are they more likely to visit dailybull are you sending them to just another link

SMO action 4a

facebook pages the many flavorsbull community pages new

bull groups are differentbull profiles are for peoplebull create a fan page

or on the right side look for

SMO irsquove nothing to say amp no one cares

we hear it all the time i donrsquot have anything to say amp no onewould care anyway how do i attract followers fans

bull friendly amp upbeatbull avoid sensitive issuesbull be helpfulbull listen firstbull engaging amp funny

SMO action 3

posting tips

bull use keywords amp keyword phrases sparingly

bull keywords should be relevant to subject

bull avoid spammy wordsmake money MLM work from home get richhellipunless that is what you do

bull avoid hyperbole

bull look informative

bull appear conversational

SMO where are you sending them

what is your goalbull will your site or fanpage support conversionbull which are they more likely to visit dailybull are you sending them to just another link

SMO action 4a

facebook pages the many flavorsbull community pages new

bull groups are differentbull profiles are for peoplebull create a fan page

or on the right side look for

SMO action 3

posting tips

bull use keywords amp keyword phrases sparingly

bull keywords should be relevant to subject

bull avoid spammy wordsmake money MLM work from home get richhellipunless that is what you do

bull avoid hyperbole

bull look informative

bull appear conversational

SMO where are you sending them

what is your goalbull will your site or fanpage support conversionbull which are they more likely to visit dailybull are you sending them to just another link

SMO action 4a

facebook pages the many flavorsbull community pages new

bull groups are differentbull profiles are for peoplebull create a fan page

or on the right side look for

SMO where are you sending them

what is your goalbull will your site or fanpage support conversionbull which are they more likely to visit dailybull are you sending them to just another link

SMO action 4a

facebook pages the many flavorsbull community pages new

bull groups are differentbull profiles are for peoplebull create a fan page

or on the right side look for

SMO action 4a

facebook pages the many flavorsbull community pages new

bull groups are differentbull profiles are for peoplebull create a fan page

or on the right side look for

SMO action 4b

bull select the category amp follow the steps

bull now complete your profile amp promote it

bull once you get 25 followers get your vanity URL

SMO facebook takes over the web

bull visible to their friends timeline (a recommendation)

bull Simple code to add the like button

bull Backend code to add site name and attributes

SMO action 5

setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)

SMO action 5

setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)

SMO advertising at a matinee price

facebookbull low ppc (pay per click) rates (compared to Google)

bull CPM (cost per impression) option availablebull excellent capabilities for ideal client targeting

SMO action 6

httpwwwfacebookcomadvertisingor click

SMO action 6

httpwwwfacebookcomadvertisingor click

SMO action 7a

bull setup google profiles for you amp your businessgooglecomprofiles

SMO action 7b

bull verify your google profile name via google knolname verification steps by search engine roundtable

SMO action 7c

bull setup google buzz(warning canrsquot be undone without losing google profile)

SMO measuring the right things

is this the right kind of measurement

SMO social analytics amp measurement

am i popular and important yet

SMO what really happened

measuring traffic engagement reachhellip

SMO action 8

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull rank checker firefox add-on

bull bitly analytics

SMO measuring the right things

is this the right kind of measurement

SMO social analytics amp measurement

am i popular and important yet

SMO what really happened

measuring traffic engagement reachhellip

SMO action 8

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull rank checker firefox add-on

bull bitly analytics

SMO social analytics amp measurement

am i popular and important yet

SMO what really happened

measuring traffic engagement reachhellip

SMO action 8

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull rank checker firefox add-on

bull bitly analytics

SMO what really happened

measuring traffic engagement reachhellip

SMO action 8

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull rank checker firefox add-on

bull bitly analytics

SMO action 8

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull rank checker firefox add-on

bull bitly analytics

SMO good better best approach

be willing to pay professionalsfor assistance amp advice

bull good = know where your competition is start therestart small but start

bull better = watch alerts amp filters hashtags jump in when you can offer help

bull best = be an active amp responsive participant with custom posts

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

18778174442

SMO action 2a extra credit

grab your brand

bull other mass id checking toolsndash httpusernamezcom free

ndash httpclaimidcom free

ndash httpknowemcom $

ndash httpclaimio $