social media trends for 2011 assembling the social media puzzle confidential -- copyright web...
TRANSCRIPT
Social Media Trendsfor 2011
Assembling the Social Media Puzzle
Confidential -- Copyright Web Developers of New York 2010 -- All Rights Reserved
Social Media Strategy
Analytics
B2B Strategy
Become an Industry ResourceEngage Your B2B Community
Social Media Success
Product FeedbackCommunity EngagementHP Ambassadors
Social Media Failure
Social Media is a Reflection of Your Business
Social Q&Aanswers.yahoo.com vark.com
linkedin.com quora.com
Social Scanning
stickybits.com
Attach digital content to real world objectsVideo to Birthday Card
Resume to Business CardPhotos to a Flyer
Group Buying
livingsocial.com
groupon.com
8coupons.com
Location Applications
Facebook Places
foursquare.com
Make Your Business Geo-Location Ready
Get Familiar with Location Social Web Apps Make Your Business Discoverable (search
engine optimization, social media optimization, geo-location optimization)
Get in Now to Hook Early Adopters
Mobile Advertising
brightkite.com
admob.com
Encourage Customer Reviews
1) Incentivize2) Link your business to reviews3) Encourage a constant stream of reviews4) Don't discourage bad reviews
Social Media Management
hootsuite.com
tweetdeck.comcotweet.com
Analytics Strategy
Tag entire web site with "page tracking" analytics tags
Tag "donations" with "call to action“ analytics tags
Tag "sign up page" with "call to action" analytics tags
Bench mark traffic against similar web sites Measure effectiveness of each social media
strategy to see which strategy drives the most traffic to web site
Make modifications to the plan based on analytics results
Strategy for New Trends Determine Objective
Be Responsive to Customers? Brand Awareness?
Find An Internal Evangelist Consider Your Employees
Are Your Employees Interested? Are Your Employees Tech Savvy?
Technology No Big Tech Investment Needed Who Will Have Access? Rules for Content
Listen First Internally Externally
