social media week reputation management presentation
TRANSCRIPT
APRIL 30 - MAY 4
Personal online reputation management
APRIL 30 - MAY 4
10 DO’S & DON’TSIN SOCIAL MEDIA
Think before you post
RuleIf you have to ask:
“Should I do this?”“Is this appropriate?”
You probably shouldn’t and it probably isn’t
APRIL 30 - MAY 4
DoUse Common Sense:
Avoid Excess Your social media activities should be done on your personal time, during breaks, lunch,
and after work.
APRIL 30 - MAY 4
#1.
APRIL 30 - MAY 4
Post without thinking it through:
Once posted, it’s public! Is this something you want to be known for?
APRIL 30 - MAY 4
Don’t#2.
FOREVER?
APRIL 30 - MAY 4
DoThink about your comments:
Your comments are you It doesn’t matter if you’re online, treat your
comments the way you would at any: business meeting, party, or public forum.
APRIL 30 - MAY 4
#3.
APRIL 30 - MAY 4
Display or discuss protected info:
It’s private and personal Remember it’s your responsibility to think
your postings all the way through.
APRIL 30 - MAY 4
Don’t#4.
BEFORE YOU POST THEM
APRIL 30 - MAY 4
DoRespect:
™ ® © ℠ Remember even though it’s in a public forum
it may not be for public use
APRIL 30 - MAY 4
#5.
APRIL 30 - MAY 4
Forget who you work for:
If you mention Navy Federal It will get picked up and read at some point
APRIL 30 - MAY 4
Don’t#6.
DoSet-up your social media presence:
Enjoy yourselfLike, Friend, Tweet, and Share
APRIL 30 - MAY 4
#7.
APRIL 30 - MAY 4
DoManage Your Online Reputation:
Establish a baseline Google yourself
Investigate the results you’re not familiar with
APRIL 30 - MAY 4
#8.
APRIL 30 - MAY 4
Steven Valley
Do Share:
Spread the word! Like and re-tweet Navy Federal; posts, news,
videos, photos etc...
APRIL 30 - MAY 4
#9.
Talk out of turn:
You may be right? but wrong If you come across posts or comments that talk about Navy Federal, alerting the social media monitors, is by far the best way to
respond. Good or bad
APRIL 30 - MAY 4
Don’t#10.
APRIL 30 - MAY 4
SOCIAL MEDIA POLICYYou must be Trained and recognized to speak for
Navy Federal
RuleSocial Media Policy:
Is on eNet Social Media Guidelines
Important Facebook PracticesMore info...
APRIL 30 - MAY 4
APRIL 30 - MAY 4
IN SHORT
Before you post...
RuleKnow your roleRead the policy
Take the elearningDon’t answer
Like and Share
APRIL 30 - MAY 4
APRIL 30 - MAY 4
www.facebook.com/navyfederalwww.twitter.com/navyfederal
www.youtube.com/navyfederalwww.linked in.com/navyfederal