social media...who uses social media? various demographics 50- 64 age group doubled in the year 2009...
TRANSCRIPT
![Page 1: Social Media...Who Uses Social Media? Various Demographics 50- 64 age group doubled in the year 2009 (Pew Research Center 2010) Increase among both 30 -49 age group and 65+ (Pew Research](https://reader033.vdocument.in/reader033/viewer/2022050104/5f42e69dfc0cc2384952bb3e/html5/thumbnails/1.jpg)
Social Media DeeDee Bennett
Oklahoma State University
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What are Social Media? (Boyd and Ellison 2007)
Three characteristics users construct a profile connection made between users and others users are able to view and traverse connections
Includes: Facebook, Twitter, YouTube, LinkedIn, Flickr
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Who Uses Social Media?
Various Demographics 50- 64 age group doubled in the year 2009
(Pew Research Center 2010) Increase among both 30-49 age group and 65+
(Pew Research Center 2010) 65% of adults use Social Media (Red Cross 2011)
Even people with disabilities (Wireless RERC 2010)
Various Organizations
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How are Social Media used in Emergency Management
Information dissemination
Locating information
Tracking loved ones
Coordinating resources Volunteers Donations Fundraisers
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How are Social Media Used (Alabama May 1 –May 30)
Spanish 1.3%
Fraud 1.3%
Recovery Centers
Weather
Debris
General
Donations/Volunteers
Loans/Health/Food Assistance SMEM
Other
Direct Convo
17%
17%
16%
12%
10%
6%
9%
8% 5%
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When were Social Media Used?
Timeline of Facebook Use – Alabama Tornadoes
0
20
40
60
80
100
120
140
160
180
29-A
pr
30-A
pr
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10-M
ay
11-M
ay
12-M
ay
13-M
ay
14-M
ay
15-M
ay
16-M
ay
17-M
ay
18-M
ay
19-M
ay
20-M
ay
21-M
ay
22-M
ay
23-M
ay
24-M
ay
25-M
ay
26-M
ay
27-M
ay
28-M
ay
Freq
uenc
y
Dates
Recovery
Spanish Corp Donations
Corp Donations Joplin
Volunteers
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Answer (AlabamaEMA)
Received & Understood Unlikely Partnerships
Question (AlabamaEMA)
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What are the Challenges specific to social media?
Social Media Enrollment
Digital Divide Yes and No
Adoption of social media by Emergency Management
Accuracy of information Real-time correction of misinformation
(Palen et al 2010)
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Crowdsourcing Links to maps using sources from social
media
Mobile Applications
Facebook Disaster features
New Technologies/Developments
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New Technologies
Crowdsourcing Links to maps using sources from social
media
Mobile Applications FEMA App Orange County Florida App
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Recommendations
Early Adoption Prior to disaster
Education proper uses to market information on
social media staffing
Interagency communication outside of social media use