social media why do i care? - avenidas · • social media is the ultimate equalizer. it gives a...
TRANSCRIPT
Social Media “Why Do I Care?”
By Eric Gee
Director of Avenidas Generations Lab
February, 2018
Disclaimer
The Avenidas, Generations Lab class on CyberSecurity is provided as a public
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Social Media Defined (Miriam Webster)
forms of electronic communication (such as websites for social
networking and microblogging) through which users create
online communities to share information, ideas, personal
messages, and other content (such as videos)
So Based on this
Facebook, twitter and Snapchat are considered Social Media?
• True
• False
Amazon is considered Social Media?
• True
• False
Pandora Music is Social Media?
• True
• False
A few MoreLinkedIn is Social Media
• True
• False
Wikipedia is Social Media
• True
• False
YouTube is Social Media
• True
• False
More Clarity on the Definition
Social Media more broadly defined:
• Information & Content created by users
• Information & Content influenced by users
• Connections and sharing
Why Should we care
Physiological Impact of Social MediaDopamine
• Dopamine is stimulated by unpredictability, by small bits of information, and by reward cues—pretty much the exact conditions of social media.
Oxytocin
• In 10 minutes of social media time, oxytocin levels can rise as much as 13%—a hormonal spike equivalent to some people on their wedding day.
Other:
• Social Currency, Self-Presentation, Strengthen Connections, Reciprocity, Involvement, Understanding, Empathy, Collaboration
Social Media Makes People Feel Good
Social Media PerceptionThe Bad
• The more social media we have, the more we think we’re connecting, yet we are really disconnecting from each other – JR
• Fake news is a big thing in the field of Social Media Journalism. Fake news can be as simple as spreading misinformation or as dangerous as smearing hateful propaganda. – Fabrizio Moreira
• I think that social media has really empowered bullies because you get to do It from the comfort of your own home, completely anonymously, with no ramifications. – Maysoon Zayid
The Good
• Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. – Amy Jo Martin
• Social Media is not about the exploitation of technology but service to community – Simon Mainwaring
• Social media is reducing social barriers. It connects people on the strength of humanvalues, not identities. – Narendra Modi
• Social media are a catalyst for the advancement of everyone’s rights. It’s where w’re reminded that we’re all human and all equal. It’s where people can find and fight for a cause, global or local, popular or specialized…-Queen Rania of Jordan
Social Media a Better Perspective
Like all technology, social media is
neutral but is best put to work in the
service of building a better world. –Simon Mainwaring
Social media is simply a tool that
facilitates actions – Obiageli
Ezekwesili
Social Media is not a technology, it’s a conversation – and it’s happening with or without you – Charlene Li
Home Movies
Many of us had an 8mm
Camera
We showed it on screens to
our family and friends
Social Media allows for us to
do it a lot MORE!
Traditional Print, TV, Radio Media is a 1-way Conversation
Social Media Allows for a conversation!
Social Media News
2/3rds of Americans get at least some of their news from Social
Media.
News Sites:
• Reddit.com – Site driven by users, customizable.
• Digg.com – Easy to use, various topics
• Newsvine – Articles seeded or submitted by users.
• Flipboard – popular on phones, news popular by it’s community and w/your FB and Twitter networks.
Would you Buy this Product?
10,000,000
10
Traditional Social Media: Twitter
Why Use it:
• MicroBlogging• Friends: what they are up to
• Family: quick connections
• Crowdsourcing• Have a question ask your followers or
@answers
• Keeping up with the News• Follow your favorite news station, sports team,
author, singer….• Let Your Opinion Be Seen!
Traditional Social Media: Facebook
Why Use It:
• Personal Space on the Internet
• Save, View, Share Memories
• Breaking News
• Promote your Business
• Memories
• Watch Live Video
• Support Causes and Groups
Traditional Social Media: Instagram
Why Use It
• It’s where the millennials are!
• It’s all about photo’s• It’s Fun and Silly
Social Media: Pinterest
Why Use it:
• Easy to Use
• Variety of Subjects, interests
• An Internet Bookmark
• It’s Female Dominated
Social Media: YouTube
• Historical Events
• Live News
• DIY videos
• Training and Education
Summary• Many of our Interests
have not changed.
• We seek to share our experiences
• Are Curious
• Need to know how things work
• Want to be entertained
• Want to stay connected
Backup
Cited Works
• http://seniornet.org/blog/11-reasons-why-seniors-should-care-about-social-media/
• http://whatis.techtarget.com/definition/social-media
• https://blog.bufferapp.com/psychology-of-social-media
Why Companies Use It
• Customer Insights and Instant Feedback – It’s a conversation
• Audience as a Marketing Tool – Friend A likes a Product tells another friend
• Another venue to Raise Brand Awareness
• Can Target based on Perceived Interests
Social Media: LinkedIn
Connective Network for Professionals
• In Business? Someone will look you up.
• Increases your Brand
• Trust & Reputation