@TiffanyStJames

Photo credit: Scott Macklin

Objectives and Hygiene

@TiffanyStJames

Objectives

• Programme context

• Are your audiences there?

• Engagement objectives

• What will you do with what

you hear?

• What will social media

engagement do for you?

Owned social platforms

• Pre-screen promotion

• Talent promotion

• Real-time engagement

• Reward and recognise the

super-engaged fans

Get your social house in order

Get the right people for the right job

@TiffanyStJames

Ensure production and digital

teams work together and

understand each other

What do audiences want?

How can you find out?

Dedicate the right skilled

people

Give appropriate resources

X Britain’s Got Talent have

3 full-time staff on social engagement Peter Cassidy #Fasttrain

Get the right tools for the job

@TiffanyStJames

Define the tools you use by

your objectives

Create compulsive interaction.. and have a use for it

I’d tell you the code right now,

but you know what?

I already have.

@TiffanyStJames

Maximise, incentivise and reward

Have a use for interaction

Release data, let devs play

@TiffanyStJames

Free your data

Engage developers

Create sandboxes

R & D

Prototype

Ideas and execution

YouTube Link

Digital: • strategy • training programmes • social engagement • amplification

This presentation is at:

slideshare.net/TiffanyStJames