#howtosocialtv

Amy Khuu | @AmyKhuuSU

Charlotte Lipman | @calipman91

Jessica Loveless | @jllovele

Nicole Wageck | @nicwageck

Social TV refers to technologies surrounding television

that promote communication and social interaction

related to program content.

What is social tv?

#howtosocialtv

What is second screening?

• Watching television (or movies) while using a

smartphone or tablet

• Interacting online about the content they are consuming

• Controversy - What if first screen is tablet/smartphone?

#howtosocialtv

Background/Literature Review

#howtosocialtv Click the image to go to the pearltrees site. #howtosocialtv

"How to" Social TV

Old School

- Follow hashtags

New School

- Download

the apps

#howtosocialtv #howtosocialtv

Real Time Analytics: Trendrr

#howtosocialtv

@Trendrr

#howtosocialtv

@MrDavidHo

David Ho: Director Client Insights &

Communications at Trendrr

" Trendrr goes much deeper into understanding

HOW people use devices ,

WHERE they tweet from, and the

SENTIMENT of the conversation.

All of these elements give TV and media professionals a

better way to measure and value their audiences."

#howtosocialtv

1. Understand how audiences engage with TV

o different services (Facebook, GetGlue, Viggle) elicit

different behaviors from viewers.

"Networks and brands must understand which services their audiences use and

how they engage with them in the order to optimize their campaigns. "

2. Use Hashtags o helps to centralize the conversation and increase viewer

engagement.

o Trendrr allows brands visibility into promoted or organic

hashtags and adjust their promotions accordingly.

3 TIPS TO BOOST YOUR ENGAGEMENT:

#howtosocialtv

3. Target Top Influencers

o Trendrr uses Klout to identify top influencers and

see who is driving the conversation.

" Targeting these people to become brand advocates by giving them

special access to content or engaging them one on one can help

boost engagement. "

3 TIPS TO BOOST YOUR ENGAGEMENT:

#howtosocialtv

Social TV Landscape: Weekly Digest

#howtosocialtv #howtosocialtv

@SocialTVdigest

Case Study - Get Glue

#howtosocialtv #howtosocialtv

@GetGlue

#howtosocialtv

#howtosocialtv

#howtosocialtv

#howtosocialtv

Case Study - on USA

150,000 Twitter mentions

22.4 million impressions

12 trending hashtags

Trended for nearly 12 hours

straight

#howtosocialtv #howtosocialtv

#PsychSlumberParty

@Psych_USA

#SocialSector, #HashtagKiller

Interactive episodes of Psych that exist

primarily on a second screen. Fans

digitally engage with characters to solve

crimes. Utilization of Social Samba

platform technology. (for Hashtag killer)

354,104 unique visitors (17% of existing fans)

455k Facebook shares with 59M friends

361k Twitter shares to 19M followers (est.)

60% of users have returned 4+ times

18M total min spent in-story (14.2 min/visit)

15% of users engaged daily over the 7 weeks

http://industry.shortyawards.com/nominee/4th_annual/J/psych-hashtag-

killer

Case Study - on USA

#howtosocialtv #howtosocialtv

#SocialSector, #HashtagKiller

@Psych_USA

- Social buzz does not always correlate with ratings

- Case study: (@BravoWWHL/@BravoAndy)

- You need to know your audience

Ali Gennaro - @AliGennaro

Manager of Program Strategy @

"TV will not stop being the first

screen...second screen will

enhance the first"

Bravotv on Vine

#howtosocialtv

- It all starts with compelling content, ex: Fallon/Kimmel

- Second screen phenomenon vs. second screen

- Capitalize on social conversation

Ed Hersh - @storycentric

Chief Creative Officer @

"One size fits all does not apply"

Jeff Kaczmarczyk - @JKacz

Sr. Associate, Digital Distribution @ PBS

#howtosocialtv

Real time marketing meets social TV

What's next, according to Paul Mcgrath

@paul_mcgrath Senior Producer, Interactive, Unscripted, Studio and Live programming

Show's apps may be more successful than Twitter

(everyone has access to a webpage)

#howtosocialtv #howtosocialtv

2013 Social TV Predictions

• Second Screen apps will gain more

dedicated users.

#howtosocialtv #howtosocialtv

2013 Social TV Predictions

• The second screen will become the first screen

• TV everywhere will lead to new social solutions

• Real time screens

#howtosocialtv #howtosocialtv

2013 Social TV Predictions

• More interactive social tv apps

• Social TV Games become part of a broader

social tv strategy.

• NHL Preplay App

2013 Social TV Predictions

• Twitter TV

• Viacom, NBC, Comcast

• Stream videos

#howtosocialtv #howtosocialtv

Conclusion

• Social TV is an umbrella term that covers a

wide range of activities and ways to view TV

• Second screening applies to tablets and

smartphones in addition to computers

• Its all about interaction and conversation

#howtosocialtv #howtosocialtv

Q&A

Tweet at us with #howtosocialtv and we’ll be

sure to get back to you with a reply!

#howtosocialtv #howtosocialtv

Thanks for listening!

#howtosocialtv #howtosocialtv