social impact of tv
TRANSCRIPT
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THE SOCIALIMPACT OF
TELEVISION
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Today, the average Indian
watches close to four hours ofTV each day. Based on this, by
age 65, the average Indiancitizen will have spent nearly 9,
nonstop, 24 hour-a-dayyearsglued to "the tube."
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98. 5 percent of Indian households have at leastone television set
90% of Indian households have two or more TVsets
87% of Indian households have at least one VCRor DVD player
The average Indian home has the TV on morethan 51 hours a week. (Obviously, the TV is onmany more hours a week than each family
member spends watching it.)
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TV AND CHILDREN
81% of children ages 2-7 watch
TV alone and unsupervised
70% of day care centers use TV
during a typical day54% of 4-6 year-olds who, when
asked to choose between watching
TV and spending time with theirfathers, said they would prefer towatch television
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It has been shown thatchildren who watch TV more
than 10 hours a week suffer
negative academic effectsThe average Indian child
ages 2-11 watches television
20 hours a week
TV AND CHILDREN CONTD
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TV AND VIOLENCE
BY AGE 18, THE AVERAGE Indian CHILD
SEES 200,000 VIOLENT ACTS ON TV.
BY AGE 18, CHILDREN WITNESSES
ALMOST 20,000 MURDERS ON TV
MOST BY HANDGUNS.
73% OF THE TIME THE PEOPLE IN TVDRAMAS WHO COMMIT VIOLENT ACTSGO UNPUNISHED.
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47% PERCENT OF VIOLENT SITUATIONS
SHOW NO REAL HARM TO THE VICTIMS, AND58 PERCENT SHOW NO REAL PAIN.
ONLY 4 PERCENT OF VIOLENT PROGRAMSSHOW NONVIOLENT ALTERNATIVES TO SOLVEPROGRAMS.
80% OF HOLLYWOOD EXECUTIVES THINKTHERE IS A LINK BETWEEN TV VIOLENCE AND
REAL-LIFE VIOLENCE.
TV AND VIOLENCE CONTD
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During Saturday morning cartoons
there are typically more than 200 "junk-food" commercials.
At least 12 medical studies linkexcessive television watching toincreasing rates of obesity.
In 1963, 4.5% of children ages 6 to 11were seriously overweight; by 2001, thispercentage had more than tripled.
TV and Obesity
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Before graduating high school the
average Indian child will see 360,000commercials.
By age 65, this number willexpand to two-million commercials.
The number of commercials in TVprograms per hour has beenincreasing each year.
TV and Commercials
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We like to be entertained.
We like excitement.
We like to see handsome men and sexy women.
We like to vicariously (and safely) experience theexperiences of other people.
We like to be drawn into fantasy worlds that we will
probably never be able to experience first hand.Maybe most of all, we like to passively relax in front of
"the tube," select our vicarious experiences, and let them
flood over us without any real effort on our part.
Why We Watch TV