Social Media at Work

14 October 2010

Social media...

• Is about conversation• Allows brands to reach their target market easily and

effectively• Enables brands to learn, engage, listen and respond

Social media...

• Will allow monitoring and management of online presence– your company– your manager– your own

• Provides a platform to share information

“Nearly two-thirds of companies say that social media provides tremendous opportunities for their business.”-Econsultancy/Bigmouthmedia survey 2010

The difficulty is the choice.

Recommended tools

• LinkedIn• Facebook Pages• Twitter• Yammer• Blogs• Social Bookmarking

• 15million users in Europe, 4million in UK• Executives from all fortune 500 companies are

members• 25% of FTSE 100 companies hire through LinkedIn

• Ideal tool to maintain professional relationships• Receive a business card; add them to your network• Create a profile for your company• Develop a presence for your manager

• Over 500million users• Keep your work an business separate• Does your company have an official page - should it?

“More than half of companies surveyed are using Facebook as part of their marketing strategy or planning to.”-Econsultancy/Guava UK Search Engine Marketing Report 208

• Reach a large audience• Monitor brand• Share information regarding your organisation– vacancies– news– events– appointments

Buzz monitoring

• Social Mention socialmention.com• Twitter Search search.twitter.com• Google Alerts

17

BreakdownWhat does it all mean?

• A private network• Share what you’re working on with colleagues• Share documents• Incorporate twitter mentions• Sign up with a verified company email

Blogs (a web log)

• A great way to share information with others• More personable than a news section• Allow interaction with comments, liking, tweeting

Social bookmarking

• Del.ic.ious• StumbleUpon• Digg• Google bookmarks

Thank you

Darcie Tanner@Darcie

A copy of this with links can be found on slideshare under Darcie Tanner.