sportsman's box media kit

2015 VENDOR BRAND BUILDING GUIDE

PROVIDING SPORTSMAN WITH QUALITY, FIELD TESTED PRODUCTS THAT WILL ENHANCE THEIR EXPERIENCE IN ALL OUTDOOR

PURSUITS ONE BOX AT A TIME�

OUR MISSION

ABOUT THE BOXSportsman's Box is the �rst subscription concept of its kind; delivering �eld tested gear every month to hunters and �sherman across the United States and Canada. Our boxes and marketing on other platforms cater to both experienced and novice sportsmen by providing the gear, knowledge, and entertainment they seek in all of their pursuits.

MEET THE FOUNDERS

Adam, born and raised on a farm in Eastern, NC fostered a passion for hunting and �shing at an early age through teachings by his father and his uncle on the ways of the land. He graduated from East Carolina University with a B.S. degree, and never looked back. Through business development, a keen eye for design, and an opportunistic outlook, Adam has a proven track record of bringing products to both businesses and consumers.

His passion for developing a personal relationship with both suppliers and customers enables him to ensure a partnership that provides products and services that they value and love. Combining his experience with his love for the outdoors, he is determined to bring innovation to the Sportsman’s industry.

Adam and Will met on an Eastern NC duck hunt in January 2015. They hit it o� immediately while smacking green heads and exchanging stories about their passion for the outdoors. The friendship was formed and the talks continued past the frigid and frozen swamp that morning. Both Adam and Will saw the need for a service that provides Sportsmen with new and unique products, and the concept began to take shape. Within a few months, Sportsman's Box became a

reality, and the two now work full time bringing trusted products to their members across North America.

Will, also born in Eastern North Carolina, has spent the better portion of his life learning from Sportsmen who taught him the ropes and encouraged him to take advantage of his surroundings. From the mountains to the gulf stream, Will has chased just about everything from whitetails, waterfowl, turkeys, and other game to a variety of game �sh in the deep blue sea.

Will graduated top of his class from NC State University with business management degree concentrated in marketing. With success growing his own marketing company, Will has proven experience developing and growing brands and product exposure. Utilizing both traditional and innovative strategies, he has the ability to drive sales, increase social following, and create engaging customers that exhibit long term brand loyalty.

THE BEGINNING OF THE BOX

ADAM WHITEHEAD

WILL KORNEGAY

IN THE NEWS

OUR MISSION

See it on Field & Stream:http://www.�eldandstream.com/blogs/�eld-notes/the-sportsmans-box-brings-hunting-and-�shing-gear-to-your-door

“When it comes to buying hunting and fishing gear, it can be hard to determine which brands to trust. Fortunately, two North Carolina

sportsmen are hoping to shed lighton the situation.”

“By signing up for a monthly subscription with Sportsman’s

Box you will receive everything you need for the field or

stream”

See it on WOS:http://www.wideopenspaces.com/

whats-in-the-sportsmansbox-video/

WHO IS A SPORTSMAN?

IN JUST OUR FOURTH MONTH, SPORTSMAN’S BOX HAS OVER 600 MEMBERS, AND IS PROJECTED TO SURPASS 1,500 BY THE HOLIDAY SEASON.

OUR SUBSCRIBERS ARE: MEMBERSHIP LEVELS:

87% MALE

13% FEMALE

52% 25-34 YEARS OLD

26% 18-24 YEARS

OLD

22% OVER 34

YEARS OLD NUMBERS ASIDEOur members cover a broad range of demographics and characteristics. However, they all share a common passion for chasing game in the great outdoors. As active members of hunt clubs, national wildlife organizations, pro sta� teams, and more -- each member actively seeks to test new gear and learn about brands that will aid them on their next adventure. Sportsman's Box provides the chance to stay in front of these customers every month and enables your brand to remain

present as they trust in us to deliver what they need.

85%PREMIUM

15%BASIC

BASIC: $29/MONTHPREMIUM: $39/MONTH

** 1 IN 4 MEMBERS CHOOSE TO UPGRADE/ADD-ON EACH MONTH**

BASIC: $29/MONTHPREMIUM: $39/MONTH

PARTNER WITH US!

All products in our monthly boxes are distributed to each of our physical

members, but have an even greater reach through the marketing channels

and distribution facilitated by our industry network and partnerships.

You can also gain exposure via:

PARTNER WITH US IN A VARIETY OF WAYS TO PLACE YOUR PRODUCTS DIRECTLY IN THE HANDS OF OUR MEMBERS! WE WORK WITH VENDORS TO DESIGN A MARKETING PROGRAM THAT CATERS

TO YOUR SPECIFIC NEEDS IN ORDER TO GROW YOUR BRAND EXPOSURE AND AWARENESS.

THINK OUTSIDE THE BOX - ASK US ABOUT OUR ONLINE BANNER ADS

EXPAND YOUR BRAND

PRODUCT IN THE BOX

Social Media PromotionEmail Distribution Campaign

Video/Ad Production Monthly Member Add-On’s

Blog Reviews Field Operative Promotion

Photo Shoot PromotionCo Branded Giveaway

Deals of the WeekMember Hot Buy Deals

There are multiple ways to get your brand in front of our members by

advertising in the box.

ADVERTISE IN THE BOX

GIFT CARDSCOUPONS

FLYERSPRODUCT SAMPLES

ADVERTISING OPTIONS INCLUDE:

**Mass distribution or targeted demographics available**

All products in our monthly boxes are distributed to each of our physical members but have an even greater

reach through all our marketing channels. With over 6,000 and growing social media follower as well as our own marketing distribution, your brand will

also gain exposure through:


TIER 2MARKETING PARTNERSHIP

TIER 1FULL MARKETING PARTNERSHIP

TIER 3PRODUCT PARTNERSHIP

PRODUCTS IN THE BOX

CONTACT US FOR SPECIFICS ON TIERED PARTNERSHIPS.

ADVERTISE IN THE BOXWANT TO MARKET YOUR BRAND BUT NOT READY TO PUT PRODUCT IN THE BOX?

GET YOUR TOES WET BY ADVERTISING IN THE BOX.

**Each advertisment selection is available for mass distribution and targeted demographics **

GIFT CARDSCOUPONS

PRODUCTSAMPLES FLYERS

BOX

SPORTSMAN’S

ADVERTISE IN THE BOXKEEP YOUR BRAND IN FRONT OF ALL MEMBERS MONTH AFTER MONTH WITH PRESENCE ON OUR EXCLUSIVE MEMBER STORE.

.

MEMBER STORE

ALL ITEMS ARE AVAILABLE FOR MEMBERS TO ADD TO THEIR NEXT SCHEDULED SHIPMENT BOX.

EACH MONTH, THE SPORTSMAN'S BOX GROWS YOUR BRAND RECOGNITION BY PLACING NEW AND UNIQUE PRODUCTS IN THE HANDS OF SPORTSMEN ACROSS

NORTH AMERICA. PRODUCTS TEND TO CATER TO THE UNIVERSAL SPORTSMAN, AND WILL CORRELATE WITH THE UPCOMING SEASONS.

VENDOR CALENDAR

OCTOBER NOVEMBER DECEMBER

JANUARY FEBRUARY MARCH APRIL

MAY JUNE JULY AUGUST

SEPTEMBER

• PRODUCE SELECTION: Deadline for �nalizing agreement with Sportsman’s Box. • PRODUCT DELIVERY: Final date products must be delivered to Sportsman’s Box.• ADVERTISING MATERIALS: Date for all advertising materials to be submitted to Sportsman’s Box for shipping. • BOX SHIP DATE: Day all boxes will be shipped out to monthly subscribers- our members refer to this as the best day of the month! • BOX REVEAL: After shipping, we “reveal” the box to all subscribers and social media followers.

PRODUCT SELECTION: 12/1/2015PRODUCT DELIVERY: 1/27/2016ADVERTISING MATERIALS: 2/5/2016BOX SHIP DATE: 2/10/2016BOX REVEAL: 2/15/2016












WE ARE SOCIAL!MEMBERS

PARTNERS

SPORTSMANSBOX

SPORTSMANSBOX

SPORTSMANSBOX

All products in our monthly boxes are distributed to each of our physical members but have an even greater

reach through all our marketing channels. With over 6,000 and growing social media follower as well as our own marketing distribution, your brand will

also gain exposure through:


FIELD OPERATIVES

THE TEAM OF SPORTSMAN’S BOX FIELD OPERATIVES CONTRIBUTE A VARIETY OF EXPOSURE

THROUGH THEIR EXPERIENCE IN THE FIELD AND THEIR NETWORKS

ACROSS NORTH AMERICA.

Each Field Op has a diverse and unique following through their personal blogs, social media accounts, hunt clubs, and other organizations. Their skills and expertise enable our team to select and promote products in an e�cient and e�ective manner to followers through multiple marketing channels. Presence is key, and your brand/products will be cross marketed through dozens of outlets that will keep customers engaged long after the boxes have delivered.

BENEFITS OFFIELD OPERATIVES

THE SPORTSMAN’S BOX CONCEPT CONTINUES TO GROW EACH MONTH. TAKE A LOOK AT A FEW PREVIOUS BOXES AND PARTNERSHIPS.

PREVIOUS BOXES

CONTACT US!

WILL KORNEGAY, CO-FOUNDERMARKETING, PUBLIC RELATIONS

[email protected] 252-567-8305

ADAM WHITEHEAD, CO-FOUNDERDESIGN, ADMINISTRATION

[email protected] 919-900-0598

4523 TARKILN PLWAKE FOREST, NC 27587WWW.THESPORTSMANSBOX.COM

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