2016 Media KitSell more products at Sportsman’s Warehouse through awareness created by Sportsman’s News

O�cial Publication of Sportsman’s Warehouse

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When I started Sportsman's News 11 years ago, I wanted to provide the vendors of Sportsman's Warehouse an avenue to create more demand for their products, more than simply putting them on the shelves of each store. Meeting with buyers and getting your products into the stores is essential to the success of a product as well as a company.

However, many companies don’t dedicate enough resources to getting their products advertised or create a marketing plan that generates enough awareness to make it a success. You need customers to come into the stores looking for your product instead of stumbling on them to make it a success. Thousands of products have failed throughout the years because enough people didn’t know about them or have a desire to purchase them. I wanted to provide an a�ordable resource for all manufacturers selling products toSportsman’s Warehouse that would help them get more customers aware of their products and ultimately sell more units.

Keeping the costs of advertising down is essential for all companies, but it is extremely important for smaller companies that have very limited resources. We are a small business ourselves and I understand howimportant it is to get the most out of every dollar that is spent. By putting Sportsman’s News at the entrance as well as the exit of every Sportsman’s Warehouse store, we have been able to keep our distribution costs down and pass that savings onto the manufacturers. The other bene�t of distributing the publication at the store locations is that you have the ability to create awareness and demand for your product when thecustomers are in the store, where your product is located. Customers consistently come back to the same store for their outdoor needs and taking a copy of Sportsman’s News with them is common practice. If your advertising and marketing, or the product itself, didn’t catch their eye while they were in the store, there is a good chance that they will become aware of it while reading Sportsman’s News at home. This will increase sales at the store level and reorders from the corporate level. This model has worked with our printed version of the newspaper for eleven years. We have now expanded into a digital edition on a monthly basis tocomplement our printed version. It is emailed to over 1 million readers.

Another avenue for exposure is through our website, which receives over a million visitors each year. We also send out a weekly e-mail blast, which reaches over 300,000 customers each and every week. Our annualSportsman’s News Television DVD sales exceed over 200,000 units. Our very successful video product review campaign reaches over a million customers. The social media side of our business grows exponentially each and every week. We have an active “Web Forum” with over 13,000 members. Every one of theseresources is available to the manufacturers that sell products at Sportsman’s Warehouse, at an extremely a�ordable price. We can tailor a program to use any or all of these resources to best �t your needs.

Because of our close relationship with Sportsman’s Warehouse, we have the unique ability to allowmanufacturers to pay for their advertising with a credit voucher direct to Sportsman’s Warehouse. This process makes an already a�ordable advertising price even more attractive.

It is our mission to make sure that every one of our customers get the most bang for their advertising dollars. We will do everything in our power to make sure your product or products and your business are successful. Your success is our success.

Michael DemingPresident/Sportsman’s News

Sportsman’s News Mission

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Ad Size, Speci�cations &2016 Advertising Rates

Open 3 Months 6 Months 12 Months

Full Page $4,416 $3,449 $3,237 $3,085Three Quarter - 3/4 $3,643 $2,845 $2,670 $2,545 Half Page - 1/2 $2,539 $1,983 $1,861 $1,775Third Page - 1/3 $1,766 $1,380 $1,295 $1,235 Quarter Page - 1/4 $1,380 $1,080 $1,015 $965Eighth Page - 1/8 $775 $605 $565 $540 Banner $1,145 $895 $840 $805

PREMIUM LOCATIONS: Sportsman’s News does not guarantee placement of ads with the following exceptions; Add twenty-�ve percent (25%) for back cover, front or back inside cover.

NON-PROFIT: Fifteen percent (15%) o� rate to Not for pro�t 501(C)3 tax ID number required.

AGENCIES: These �gures are NET pricing to Sportsman’s News.

Ask your sales representative how you can save on your advertising cost by paying for your advertising with a Sportsman’s Warehouse credit voucher.

PLEASE NOTE: The above pricing is for each individual insertion / issue.

Full Page

3/4 Horizontal

3/4 Vertical

1/2 Horizontal

1/2 Vertical

1/3 Horizontal

1/3 Vertical

1/4 Horizontal

1/4 Vertical

1/4 Square

1/8 Horizontal

1/8 Vertical

1/12 Square

Banner

SIZE

9.125”

9.125”

6.8”

9.125”

4.4625”

9.125”

2.9”

9.125”

2.13”

4.5”

4.46”

2.13”

4.5”

9.125”

WIDTH

10.5”

7.5”

10.5”

5.5”

10.5”

3.5”

10.5”

2.75”

10.5”

5.5”

2.75”

5.375”

1.575”

1.625”

HEIGHT

ACCEPTED FILE FORMATS:.PDF, .TIFF, .JPEG, .PSD (photoshop), or .EPS all files must be 300 dpi, actual size with the fonts embedded or converted to outlines and in CMYK Color Mode.

PRODUCTION RATES: Sportsman’s News can help design your Ad. Production rates are $50.00 per hour. Please provide photos and logos in high resolution format, (300 dpi, actual size.) Photos and logo development are available at an additional fee. Sportsman’s News will provide a .PDF proof for all ads we produce. Email all Ad elements to;info@sportsmansnews.com or call (435) 865-1680 if you have any questions regarding production.

ACCEPTED MEDIA:Files under 10 MB can be emailed to;info@sportsmansnews.comFiles larger than 10 MB may be uploaded to;ftp.kiddercom.comuser: general@kiddercom.com password: userFiles burned to CD with a hard copy proof may be mailed. CDs will NOT be returned.

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Getting a product onto the shelves at Sportsman’s Warehouse is a great step towards the success of your product. However, you can increase the amount of pull through with each product by featuring it in the Sportsman’s News “Product Section”. This is a comprehensive marketing strategy for getting the who, what, where, and why about your product to the consumer by getting them to walk into the stores looking for your product instead of stumbling on it while visiting the stores.

The team at Sportsman’s News will thoroughly evaluate the product through a rigorous �eld testing process. We consult with the manufacture and representatives to insure that we are aware of all of the features and bene�ts of the product. One important factor is that we will allow the manufacturers the opportunity to evaluate the review prior to publishing.

The review will be published in a predetermined Sportsman’s News issue. In addition to being seen in 200,000 printed magazines and a million digital editions of Sportsman’s News, we will e-mail your product review to our current e-mail list of over 310,000 Sportsman’sWarehouse customers for $750.

The video product review is the next step in consumer marketing. The Sportsman’s News team o�ers this in conjunction with all other reviews as an additional service. In addition to an editorial review on your product, we will �lm the entire process and what goes into our �eld testing process to determine its quality. This process is scripted with the manufacturer prior to the start of testing so that you have an idea of what the �nished product will look like. Once �lming has been completed, our professional, award winning editors will put together the �nished video showing all the features and bene�ts of the product. As with our editorial review, the manufacturer will have an opportunity to see the �nished review prior to release to the public.

Video Product Review Program

• Professionally Produced Video

• Half Page Editorial In One Issue Of Sportsman’s News

• E-mailed To Over 310,000 Outdoor Enthusiasts

• Video Output On 1 SNTV DVD Series During The Year (25,000 Units Sold Of Each)

• Video Plays Daily On “In Store” Loop Of SNTV DVD At Each Store Location

• Posts On Sportsman’s News YouTube Channel as well as your own

• One Full Week Of Display On www.SportsmansNews.com Home Page

• Direct Link To “Buy It Now” At www.SportsmansWarehouse.com During Weekly Web Display

• Over 1 Million Impressions For $4,250

The next step in consumer marketing,editorial and video product review$4,250 Includes Video Production

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2016 Print Schedule &Deadlines

Month

January

February

March

April

May

June

July

August

September

October

November

December

January 2017

Article Deadline

11/27/15

12/27/15

1/27/16

2/27/16

3/27/16

4/27/16

5/27/16

6/27/16

7/27/16

8/27/16

9/27/16

10/27/16

11/27/16

Ad Deadline

12/1/15

1/1/16

2/1/16

3/1/16

4/1/16

5/1/16

6/1/16

7/1/16

8/1/16

9/1/16

10/1/16

11/1/16

12/1/16

Ad Examples

Ad deadlines are for Camera Ready art.

Ads are to be paid on a net 15 schedule unless otherwise approved in your contract.

A 3% late fee will be assessed after 30 days.

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Ad Size, Speci�cations &2016 Advertising Rates

Open 3 Months 6 Months 12 Months

Full Page $4,416 $3,449 $3,237 $3,085Three Quarter - 3/4 $3,643 $2,845 $2,670 $2,545 Half Page - 1/2 $2,539 $1,983 $1,861 $1,775Third Page - 1/3 $1,766 $1,380 $1,295 $1,235 Quarter Page - 1/4 $1,380 $1,080 $1,015 $965Eighth Page - 1/8 $775 $605 $565 $540 Banner $1,145 $895 $840 $805

PREMIUM LOCATIONS: Sportsman’s News does not guarantee placement of ads with the following exceptions; Add twenty-�ve percent (25%) for back cover, front or back inside cover.

NON-PROFIT: Fifteen percent (15%) o� rate to Not for pro�t 501(C)3 tax ID number required.

AGENCIES: These �gures are NET pricing to Sportsman’s News.

Ask your sales representative how you can save on your advertising cost by paying for your advertising with a Sportsman’s Warehouse credit voucher.

PLEASE NOTE: The above pricing is for each individual insertion / issue.

Full Page

3/4 Horizontal

3/4 Vertical

1/2 Horizontal

1/2 Vertical

1/3 Horizontal

1/3 Vertical

1/4 Horizontal

1/4 Vertical

1/4 Square

1/8 Horizontal

1/8 Vertical

1/12 Square

Banner

SIZE

9.125”

9.125”

6.8”

9.125”

4.4625”

9.125”

2.9”

9.125”

2.13”

4.5”

4.46”

2.13”

4.5”

9.125”

WIDTH

10.5”

7.5”

10.5”

5.5”

10.5”

3.5”

10.5”

2.75”

10.5”

5.5”

2.75”

5.375”

1.575”

1.625”

HEIGHT

ACCEPTED FILE FORMATS:.PDF, .TIFF, .JPEG, .PSD (photoshop), or .EPS all files must be 300 dpi, actual size with the fonts embedded or converted to outlines and in CMYK Color Mode.

PRODUCTION RATES: Sportsman’s News can help design your Ad. Production rates are $50.00 per hour. Please provide photos and logos in high resolution format, (300 dpi, actual size.) Photos and logo development are available at an additional fee. Sportsman’s News will provide a .PDF proof for all ads we produce. Email all Ad elements to;info@sportsmansnews.com or call (435) 865-1680 if you have any questions regarding production.

ACCEPTED MEDIA:Files under 10 MB can be emailed to;info@sportsmansnews.comFiles larger than 10 MB may be uploaded to;ftp.kiddercom.comuser: general@kiddercom.com password: userFiles burned to CD with a hard copy proof may be mailed. CDs will NOT be returned.

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1010

Business DirectoryWelcome to the Sportsman’s News Business Directory. The best way for guides, lodges,outt�tters & outdoor service providers to keep their name In front of 12 million outdoorenthusiasts each year at a very a�ordable price.

Sportsman’s News Business Directory let’s you be part of a select group of advertisers with a 1/12 page color ad. The ad includes your name, logo, picture, website, and other important information that will help maintain your business all year long. The best part about this program is that it is only $3,000 per year. Out�tters who advertise in the business directory may be invited to upgrade to our Platinum Approved Out�tter (PAO) status. This has become a highly sought after designation that brings a lot of EXTRA attention to our out�tters. When we are evaluating an out�tter for our PAO designation we will visit their operation to collect information for a front page Feature Story as well as bring a camera crew to �lm for possible placement in our DVD line up. They are also featured in our endorsed out�tter section of our website at www.SportsmansNews.com, which includes photos of their operation and direct links to the feature story, the DVD that was �lmed, and the out�tter’s website.

Participants are also included on www.SportsmansNews.com at no additional charge. With more than 1.2 million papers printed and distributed annually and a million unique visitors towww.SportsmansNews.com, we can put your business in front of 12 million people yearly for only $3,000.

One-twelfth Page Display Ad AndWeb Banner With Link To Your Website$3,000 per yearIncludes three hours of ad design

Sample of business directory in Sportsman’s News Magazine

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Sportsman’s NewsPremium Front Page Advertorial

• 2” x 9.75” Banner on the cover of Sportsman’s News Magazine• 1,500-2,000 word advertorial with photos provided by manufacturers• Half page 4 color ad to run with advertorial• Posting on Sportsman’s News website home page for 1 full month• Advertorial e-mailed to 310,000 outdoor enthusiasts• Discounted pricing on video product reviews and advertising packages• Priced at $4,000.

The Premium Sponsorship Package combines the best of Sportsman’sNews print, video, and internet services to reach our massive outdoorsmarket. It includes everything below for one great price.

Cover Banner Ad Advertorial

The Premium Sponsorship Package combinesthe best of all the Sportsman’s News services$4,000 Includes three hours of ad design

+ +

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Sportsman’s NewsPro’s, Experts and Beats

Michael Deming, CEO/Publishermdeming@sportsmansnews.com(435) 669-4624Beat: Big Game Hunting

Collin Dalley, National Salesinfo@sportsmansnews.com(435) 862-7441

Chad LaChance, Fishing Editorinfo@sportsmansnews.com(970) 231-0252Fishful Thinker

Kent Danjanovich, Senior Editorkdanjanovich@sportsmansnews.com(801) 231-9838Beat: Fishing Excursions, Boating, Upland Birds

Shane Chuning, National Salesschuning@sportsmansnews.com(435) 592-0231Beat: Archery, Big Game Hunting

Daniel Staton, Fitness Editorinfo@sportsmansnews.com(509) 990-2000Beat: Fitness, Health, Safety, Nutrition

James Dansie, Video Editor/Producerjdansie@sportsmansnews.com(801) 680-7469

Dan Kidder, Managing Editordkidder@sportsmansnews.com(435) 865-1980Beat: Camping, Survival, Personl Defense,Legislation

Eric Christensen, Video Field Producerechristensen@sportsmansnews.com(435) 879-1212Beat: Big Game Hunting, Product Analyst

Kevin Orton, Field Editorinfo@sportsmansnews.com(435) 229-3900Beat: Big Game Hunting, Guides & Out�tters

Wes Atkinson, Contributorinfo@sportsmansnews.com(970) 568-9667Beat: Western Big Game Hunting,Mule Deer, Elk

Shane Adair, Contributorinfo@sportsmansnews.com(435) 559-7764Beat: Long Range Shooting,Varmit Hunting, Trapping

Gary Lewis, Contributorinfo@sportsmansnews.com(541) 420-1371PacWest Outdoors

Andy Lightbody, Contributorinfo@sportsmansnews.com(970) 209-0502Wheels A�eld

Ti�any Labrum, Accounts Receivabletlabrum@sportsmansnews.com(435) 632-6236

Steve Mayer, Contributorinfo@sportsmansnews.com(702) 596-3926Wild Game Recipes

Lisa Deming, Marketing Coordinatorldeming@sportsmansnews.com(435) 865-1680

Dennis Dunn, Contributorinfo@sportsmansnews.com(435) 865-1680BAREBOW! Sagas