Enriching our people through sustainable, healthy supply of nutritious products.

CompanyProfile

2014

Startco Foods is a subsidiary of Startco Group (Pty) Ltd. Reg No.: 2012/222271/07

Unit No. 7 R&M Building, Cnr West and Barlow Street, Groblersdal, Limpopo, 0470 Republic of South Africa

P.O Box 162, Groblersdal, 0470 Republic of South AfricaTel: +27 13 262 5985Fax: +27 13 262 3121foods@startco.co.zawww.startcofoods.com

© 2014. Copyright Reserved. Startco Foods (Pty) Ltd. Reg: 2014/017182/07

Contents

Maintaining consistent, reliable relationships with our suppliers.

Message from the CEO

Executive Summary

Our Board Of Directors

Our Executive Team

Our Group Structure

Our Mission

Our Vision

Our Strategy

Our Advantage

Our Values

Sales Divisions

Categories & Brands

Message from the Chief Executive Officer

When I was in the seventh grade I used to travel to school by busand my parents would give me bus fare weekly whenever theycould afford to. Then one day I noticed an older guy who used tocome to our school and making money as an amateur photographer,so I thought that I could do it too.

There was one problem though; I didn’t have a camera and I knewthat my parents won’t be able to buy me a camera. So I thendecided to save my bus fare and walk to school for two months.After which I had enough money to buy the cheapest cameraavailable. However I was fortunate that I was able to exchange mynew camera for an older better camera with another guy.

Within a few days I was in business, taking pictures of people andthe business was doing well. But my business failed to grow like theolder guy’s business and I wondered why. It is only in retrospectthat I was able to know why my business couldn’t grow.

It turns out that the older guy had more patience than myself; hesaved up most of his profits and invested them in his business. I, onthe other couldn’t do the same. The thing is; I grew up in a lessfortunate family, so many times there were nights when I was facedwith a choice of keeping my money saved up or putting food on thetable, I chose the latter.

Years later I’ve had my fair share of success and failure in thebusiness world. I look back now and I clearly understand thedecision I took in my first business as a seventh grader. I made adecision to address an immediate need that my family had, ratherthan accumulate profits for myself.

Today I’m older, wiser and matured. I understand that although Ihad good intentions by addressing an immediate need, it would’vebeen much better if I was able to balance my philanthropy with asolid, sustainable and profitable plan.

I’ve spent the last decade in the ICT industry, so naturally onewould expect that I should still be in that sector, however I find thatI’m able to make a more fulfilling impact in other people’s livesthrough the FMCG sector. I’m so excited to be a part of anorganization such as Startco Foods. We have embarked on a journeyto transform the lives of our customers and impact communitiesthrough the sale of nutritious food products.

As you read this Company Profile, I’d like to make a sincere requestto you to consider partnering with me on my quest to balancephilanthropy with a solid, sustainable and profitable plan. I believethat I have a solid plan, but it is rather too big for me to execute allby myself.

Regards, Donald Maila

It turns out that the olderguy had more patience thanmyself; he saved up most ofhis profits and invested themin his business.

Dear Friend/Colleague

Message from the CEO

Executive Summary

Startco Foods is a young South African food producer with a strong emphasis on grains and sugar, beverages, meat products, wellness food products and nutraceuticals.

Our main activity is the processing, marketing, selling and distribution of branded rice, sugar, cooking oil, meat products and spices as well as the branding, marketing, selling and distribution of superfruit juices, nutraceutical products and household products.

Our flagship product is a processed meat sausage under produced mainly for the lower-LSM consumer base, under our in-house brand known as Autumn™ Original Quality (see pg 13).

Startco Foods is a subsidiary of StartcoGroup (Pty) Ltd.

Driven by the desire to produce and market only quality food products.

Quick Facts

South Africa has the highest per-capita consumption of sugar in the African continent.

Sugar consumption growth in Southern Africa is expected to be above the annual world average due to improving levels of disposable income

South Africa exports more than R800 million rands of rice to Zimbabwe annually.

After maize and wheat, sunflower seed is the most important field crop in South Africa.

Restaurants and Coffee Shops spend on average R1.4 Billion rands on food and beverages per month in South Africa alone.

The food and beverages manufacturing sector employs approximately 230 000 people.

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Our Board Of Directors

As a young company we are driven by the need to be

competitive, investor-friendly and profitable. We

are currently establishing our Board Of Directors in

line with the King Code of Governance Principles.

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Donald MailaChief Executive Officer

Vacant PositionChief Financial Officer

Lucas MarakallaNon-Executive Director

Vacant PositionNon-Executive

Vacant PositionNon-Executive Director

Vacant PositionNon-Executive Director

Our Executive Team

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We are putting together a diverse group of dynamic individuals to make up the leadership team at Startco Foods.

Their challenge and purpose is to make a fundamental impact for our company, our clients, and the investors.

Our Group Structure

01 02

04 05 06

Donald MailaChief Executive Officer

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01Jonathan Dean SandersExec. Director: Sales & Marketing

02

John SwartManaging Director

03VacantExec. Director: Human Resources

04

VacantChief Financial Officer

05VacantExec. Director: Operations

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03

Our Mission

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Our mission is to produce and market quality nutritional food products that will contribute to the wellbeing of our customers.

Our motivating purpose is to create value for our shareholders while adhering to ethical principles of business conduct, to perform a useful social function by fostering the professional development of our employees and associates, and to serve the communities in which we operate, by contributing to their economic and social progress.

Meaningful economic contribution to the communities where we do business.

Our Vision

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Our vision is to establish Startco Foods as one of the top players in the market for functional foods with high value added,

which deliver improved nutrition and wellness to consumers.

We also intend to achieve clear leadership in selected products with high growth

potential.

Our Strategy

In alignment with our mission, our strategy is to enter the market through

various strategic partnerships with relevant industry players.

Raw MaterialManufacturers

DomesticWholesalers

ExportPartners

DirectSales Channels

Establish strong relationships with following stakeholders:

Establish own manufacturing and packaging infrastructure.

Provide superior quality products through stakeholders.

Invest more energy and time in brand activation projects.

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Our directors are bringing a combined experience of 13 years in their respectivefields of retail, wholesale and technology and this puts them in a uniqueposition to ensure the sustained sales of quality products to our customers.

Our Advantage

Partnership:

Startco Food thrives on the long-term relationships we have with our suppliers and customers. We aim to satisfy our customers by offering quality food products that meet their specific needs.

Our excellent products, together with our professional and responsive management sustain the sound and productive partnerships we enjoy.

Excellence:

Excellence is an approach which we at Startco Foods, implement in all aspects of our business activities. Know-how, professionalism and quality are the key to excellence.

We invest in excellence through trained, professional and experienced personnel.

Innovation:

We apply innovation to every step of our sales and marketing approach. On the other hand, our understanding of manufacturing processes enable us to demand quality from our manufacturing partners, so we may offer better and high quality products to our customers. Traditional values, profound know-how and vision are the growth engine of our product development.

Work Environment:

We believe that our working environment reflects who we are and how we do it. We manage our company from modern, advanced and friendly premises. We believe that a friendly work environment encourages high productivity and this often translates to better sales and profit. We create and maintain a healthy, productive and sustainable working environment.

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es Integrity

Honesty and integrity are foundations of which our business has been built upon. We have a strong belief in setting the appropriate expectations and honoring our commitments.

Transparency We believe transparency and openness is the basis of any business relationship. We adhere to international business practices with our partners.

Long term perspectiveWe have a long term perspective on the products we bring to our markets. We are looking to work with our international partners to develop and grow our markets in a sustainable fashion.

Communication We are led by a multi-cultural team spanning from South Africa to Zimbabwe and are completely comfortable in South Africa and other African business environments.

Sales Divisions

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Our Sales Department comprises of 3 sales divisions, each with a specific target market. Our most active division is the Consumer Sales division.

Adding value to our customers by offering consistent quality products.

ConsumerSales

Industrial & BulkSales

Vertical & ExportSales

We have embarked on a journey to transform the lives of our customers and impact communities through the sale of nutritious food products.

Without the commitment and persistence of our loyal Sales team, we cannot fulfil this journey.

Our Journey

Categories & Brands

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Grains and Sugar

Branded Mabela – Again™ Mabela

Branded Sugar – Again™ Sugar

Branded Maize – Again™ Maize

Branded Flour – Again™ Flour

Branded Samp – Again™ Samp

Licensed Sugar – Sunshine Sugar

Branded Milk (UHT) – Happy Fields™

Branded Milk – Happy Fields™

Branded Juice (100%) – Happy Fields™

Dairy and Beverages

Commercially Marketed Products

Branded Mabela – Village Original™ Mabela

Branded Sugar – Village Original™ Sugar

Branded Maize – Village Original™ Maize

Branded Flour – Village Original™ Flour

Branded Samp – Village Original™ Samp

Direct Marketed Products

Commercially Marketed Products Direct Marketed Products

Branded Milk (UHT) – Walk™

Branded Milk – Walk™

Branded Juice (100%) – Walk™

Branded Energy Drink – Blade™

Cooking Oil, Protein and Others

Commercially Marketed Products Direct Marketed Products

Branded Oil – Sunfield™ Cooking Oil

Branded Oil – Sunfair™ Cooking Oil

Branded Eggs – Sunfield™ Eggs

Branded Spices – Village Original™

Branded Oil – Olee™ Cooking Oil

Branded Oil – Nutreeo™ Cooking Oil

Branded Spices – Village Original™

Branded Spices – Village Original™

Branded Ice Tea – Blade™

Made with ground beef and turkey or chicken. It has an accentuated reddish/pink raw appearance. The wors has an aromatic tangy flavour enhanced with BBQ spices to complement the tang. Great for the braai and grilling.

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PROFILE

COMMERCIAL NAME

AUTUMN™ Original Quality Wors

INGREDIENTS

Beef, Mechanically Deboned Chicken or Turkey, Water, Salt, Cereal (Wheat), Spice & Spice Extracts, MSG (Flavour Enhancer), Preservatives: Sodium Sulphite.

ALLERGENS

MAY CONTAIN WHEAT GLUTEN, MILK, EGG OR SOY ALLERGENS

PACKAGING

Case Pack Config: 10 x 500gProduct Code: LCP001-ATBarcode: T.B.AUnit Config: 500g black tray

Case Pack Config: 4 x 1kgProduct Code: LCP002-ATBarcode: 0700371690298Unit Config: 1kg sealed white box

STORAGE

Keep product stored in fridge, use or freeze before expiry date

PRODUCTDATASHEET

Startco Foods is a subsidiary of Startco Group (Pty) Ltd. Reg No.: 2012/222271/07

Unit No. 7 R&M Building, Cnr West and Barlow Street, Groblersdal, Limpopo, 0470 Republic of South Africa

P.O Box 162, Groblersdal, 0470 Republic of South AfricaTel: +27 13 262 5985Fax: +27 13 262 3121foods@startco.co.zawww.startcofoods.com

© 2014. Copyright Reserved. Startco Foods (Pty) Ltd. Reg: 2014/017182/07