startupux: workshop slides
TRANSCRIPT
Step 1 Prepare a Test Plan
Step 3 Test!
Step 4 Debrief & Analyze
Step 5 Make Changes
startup-ux.com
Step 2 Recruit Users
Welcome to the Usability Testing Popup LabSeptember 30, 2015Startup UX at TechNexus
#startupux
#startupux
Cate KompareLead User Experience Designer at Pixo @CateKompare
Jason BergDirector of Business Development at Pixo @Jason_Berg
#startupux
Tell us about yourself• Name
• Experience with usability testing
• Volunteered for one?
• Run one?
• How you want to use what you learn today?
#startupux
What is UX?
#startupux
What is usability testing?
#startupux
What is it not?• Not about what people “like”
• Not a focus group
• Not QA
• Not the only UX activity
• Quantitative
• Not testing our users!
#startupux
Why do it?
#startupux
Let’s do a usability test!• Observe
• Don’t help our volunteer (this part is hard)
• Note issues
#startupux
Debrief
#startupux
Steps1 Prepare a Test Plan 2 Recruit Users 3 Test! 4 Debrief & Analyze 5 Make Changes
#startupux
Before you test
=
#startupux
Before you test
=
#startupux
Before you test
#startupux
Step 1 Prepare a Test Plan
Test when?
#startupux
Test where?
#startupux
Test what?
#startupux
Script
#startupux
Scenarios
#startupux
Tasks• Write open-ended questions
• Avoid jargon
• Synonyms
• Do not ask for opinions or speculate about the future — observing actual behavior is more meaningful
• Conversational
• Unambiguous
• Give enough info & context for success
#startupux
What tasks?
#startupux
Walter & the Weather
#startupux
Activity
#startupux
Step 2 Recruit Users
#startupux
Pro-tips:• Incentivize
• Let people know how they are helping
• Tailor your approach to your users
• Meet users where they are
• If all else fails, there are recruitment agencies out there…
#startupux
Lunchtime Testing
#startupux
Step 3 Test!
What you’ll need
#startupux
What wouldn’t hurt to have:• Recording software
• Snacks & drinks
#startupux
Facilitator
#startupux
Thinking Out Loud
#startupux
Facilitator’s Phrases• What are you looking at right now?
• Can you tell me more about…?
• What did you think would happen when…?
• What would you do if I wasn’t here?
• This is very helpful.
#startupux
Staying on track
#startupux
Observers
#startupux
Observers
#startupux
Observers
#startupux
Observers
#startupux
Observers
#startupux
Mobile Testing
#startupux
Remote Testing
#startupux
Step 4 Debrief & Analyze
#startupux
Use the Rubric
#startupux
Triage
#startupux
Step 5 Make Changes
#startupux
Something is better than nothing
#startupux
Let’s Test!• Come up with 1-3 test questions
• Prepare your rubric
But what about…
Cloze Test
If you want to __________ out whether
your site __________ understand your
content, you __________ test it with them.
Readability Score
Card Sorting
Interviews & Ethnographic Observation
Surveys
Analytics