strong development of tourism in malmo 2009 summary

8/3/2019 Strong Development of Tourism in Malmo 2009 Summary

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Strong developmento tourism in Malmö 2009

Summary:



Commuting, ordinary schooling and military serv-

ice are examples that are not included in the de-

nition. “Tourist” thus refers to all visitors, business

travellers and leisure travellers. In principle the def-

inition covers all consumption that relates directly

to travelling. Tourism is not a separate sector in it-

self, but is a collective term that includes the total

of activities in various sectors (e.g. the hotel and air

travel sectors, as well as commerce generated by

regional travelling).

Defnition o tourism The World Tourism Organizations (UNWTO’s) denition of tourism is as

follows: “Tourism comprises the activities of persons travelling to and staying

in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.”

MALMÖ HAS THE FOLLOWING

ACCOMMODATION AND VISI TOR

CATEGORIES:

Commercial:Hotel

Hostel

Camping

Cabin/RoomFerry-service

Guest harbour

Day visits

Other:Visits to family and friends

Own holiday cottage

2 DINITION O TOUI

This denition was drawn up by the UNWTO

on behalf of the UN and was adopted by the UN

in 1993. In weden the denition was adapted to

wedish conditions in 1995 by the wedish Tourist

Delegation and was described in detail in the doc-

ument entitled “Turismens begreppsnyckel” [Key

Concepts of Tourism]. A clear, consistently applied

denition is a prerequisite for measuring and mon-

itoring the development of tourism as an industry

in weden, as it is for all other industries.



The total gure for tourism includes all forms of ac-

commodation, including commercial and other.Commercial includes accommodation where visi-

tors pay an rental fee or they are inuenced by tra-

ditional marketing to visit the municipality. Other

includes those who are more dicult to inuence

through marketing. ven though they are hard to

identify, day visitors are dened in this report as

commercial. almö could be their main destina-

tion, but they could also be heading to a dierent

location and just stopping o in almö for a visit.

Day visits are nancially important to almö

and represented about 44% of total turnover in

2009. This is more or less the same percentage as

in 2008. The geographical catchment area for day

visits to almö has been extended, partly due to

better, faster transport options. ost tourists stay

overnight with family or friends, however these

visitors spend little compared with those who use

commercial accommodation.

Turnover generated by tourism in almö

showed a signicant increase at the end of the

1990s. ollowing a small downturn in 2002, these

increases have continued in recent years (see igure

A). These increases are based on not only major in-

TOUI IN A I A UTIIION K INDUT

Turnover rom tourism in Malmö (SEK million)

Total Commercial Other

639

4834

155

7000

6000

5000

4000

3000

2000

1000

0

938

1332

395

-92 -93 -94 -95 -96 -97 -98 -99 -00 -01 -02 -03 -04 -05 -06 -07 -08 -

Figure

creases in the number of overnight stays at hotels

and an increased number of day visits, but also in-

creased daily consumption.

The less signicant increase in 2009 is mainly

due to hotel guests spending a little less money.

The decline in business travellers as a consequence

of the nancial downturn was not fully compen-

sated by the increased number of leisure travellers.

In addition, day visitors tended to spend a little less

in 2009. The turnover in almö has increased by

around 70% over the past decade.

Turnover from tourism at wedish destinations

increased by around 4% in 2009. Compared with

In 2009, overnight and day visitors to almö spent a total of K 6.4 billion,

a slight reduction since 2008 but the second highest consumption everrecorded and almost double compared to 10 years ago. This consump-tion created employment equivalent to 4,740 full-time employees, a riseof more than 9 % since 2008. The rise in employment is due to a higherproportion of consumption in employment-intensive business areas such

as restaurants and recreational activities.

Tourism in Malmöis a multi-billionSEK industry

this, almö saw a slight decrease. In 2006 an

2007, turnover from tourism at wedish destinations remained virtually unchanged, while alm

experienced major increases. The developmen

seen in almö in 2008 well surpassed the nationa

average.

In general terms it was the urban areas and th

mountains that saw positive growth in 2008 an

2009, while in large parts of the rest of weden

was unchanged or negative.

One specically encouraging aspect of almö

development was the large increase in the numbe

of foreigners staying overnight with twofold th


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Figure

Employment/turnover comparison, Malmö 2009

0200400600800

100012001400160018002000

Accommodation Groceries Restaurant Transport Shopping Activities

Employed Turno ver (mi ll SEK)

number of Danes staying overnight in 2009 com-

pared to in 2008. There was also an increase in the

number of leisure travellers and as a result, an in-

crease in the number of bookings taken by hotels

and hostels.

In times of recession it is usual for overnight stays

with family or friends to increase. The level of travel-

ling to visit family or friends is extensive in weden

and other industrialised countries. The attitude of

family or friends who live in almö is signicant for

the inow of visitors.

TURNOVER – OVERNIGHT STAYS

Hotel guests represent the largest proportion of

turnover generated by tourists staying overnight

in almö, including leisure and business travellers.

In 2009, hotel guests generated a total economic

inow of 30% of total turnover from tourism in

almö. This is more or less the same as in recent

years. In 2009, hotel guests spent K 1,706 per

person per day, business travellers staying in hotels

spent K 2,000 per person per day. eisure travel-

lers spent an equivalent of K 1,200 per person

per day. usiness and leisure travellers are more

inclined to share the cost of accommodation,

hence the lower expenditure per person.

Those who spent the least were people staying

in their own summer houses at K 248 per per-

son per day. People staying overnight with family

or friends also had a low level of spending at

K 380. However, both these groups spent con-

siderably more in 2009 than in 2008, i.e. K 194

and K 278 respectively.

Although the number of overnight stays with

family and friends is only a little higher than over-

night stays at hotels, the turnover generated by

hotel guests is more than three-fold the turnover

generated by overnight guests visiting family and

friends. Other kinds of accommodation have rela-

tively low volumes, most notably campsites and

hostels. In almö, there is one campsite and ve

hostels, compared with tockholm, for example,

which has six campsites and 14 hostels.

TURNOVER – EMPLOYMENT

BROKEN DOWN BY SECTOR

The travel categories to almö that dominate

nancially are people staying overnight in hote

and day visitors. The rst category contributes to

high turnover in the accommodation and restau

rant sector and the latter in transport and shop

ping (see igure ).

ven though a large proportion of turnover

in the transport sector, this still generates relative

ly low levels of employment as turnover per em

ployee is high. Petrol stations, for example, have

turnover of more than K 5 million per employe

(excluding food and other items sold at petrol sta

tions).

When the dark green bar in igure C, which in

dicates employment, is as tall as or taller than th

light green bar, then that sector is generally con

sidered to be labour-intensive. In 2009, the mos

labour-intensive sectors in almö were restau

rants, which generated a turnover of K 848,00

per employee and hotels, which generated a turn

over of K 1,221,000 per employee.

15%

4%

24%

20%

26%

11%

Accommodation

Groceries

Restaurant

Transport

Shopping

Activities

Figure B.

Turnover by sector in Malmö 2009



Where do Malmö’svisitors come rom?According to UNWTO’s denition of tourism, 1.7 million people visited almö in 2009. They stayed an average of

around two nights, which added up to about 3.2 million overnight stays. In addition, almö had 5.1 million day

visitors (travel to and from school/work is not included).

WH DO A’ IITO CO O?

SWEDISH VISITORS TO MALMÖ

In recent years, every year wedes have made a total of one million journeys

with an overnight stay in almö. (In recent years, wedish travellers have made

around one million overnight trips to almö every year.) any travel back and

forth for the day, partly to visit almö as the principal aim of their journey

and partly to pass through but stopping in almö to consume. wedes who

stayed overnight contributed a total of 2.4 million nights in 2009.

In the past, more people travelled to almö during the winter than the

summer, but this has changed over the last decade. Ten years ago, for example,

July was a poor month for hotels, but it is now the best in terms of the number

of overnight stays. This means that the summer months now attract a greate

proportion of the number of people travelling to almö. There has been

levelling out over the seasons.

almö has clearly become a destination for visitors all year round. There ar

more leisure trips than business trips during both summer and winter, apar

from day trips during the winter, when there is more business travel. If yo

study travel frequency (average number of trips per month), there is more le

sure travel during the summer than winter (see igure D). There is less busines

travel during the summer and during the period December-January.



SWEDISH LEISURE TRAVEL – DAY TRIPS TO MALMÖ

511,000 leisure travellers visited almö for a day in 2009 (travelling a distance

of more than 100 km). This gure applies to travellers with almö as their main

destination. The number of day visitors is evenly spread throughout the year

and nearly every other visitor resides in kåne. The second largest group of day

visitors come from the counties of Halland, måland and lekinge. Nearly 80%

make their journey to almö by car. The purpose for visiting almö for a day

is usually to see family and friends (slightly over 40%) but every fth day visitor

comes to almö because of ’a special event’ or for ’fun and entertainment’.

SWEDISH BUSINESS TRAVEL – WITH OVERNIGHT STAYS IN MALMÖ

A total of 183,000 business trips with an overnight stay were made to almö

in 2009. These visitors stayed an average of 1.2 nights, producing 220,000 over-

night stays, about 90% of these at hotels.

ore than one in three business travellers staying overnight in almö come

from the tockholm region. The Gothenburg region is the second most impor-

tant, but there has been a decrease in travel including an overnight stay from

that area. This may be due to improved communications, which have reduced

the need to stay overnight. Norrland and parts of the älardalen region are

the areas that have seen the biggest increases over the last decade. Of busi-

ness travellers staying overnight, almost half come by car, one in four by air and

almost as many by train (see igure ).

INTERNATIONAL VISITORS

International visitors to almö in 2009 can be divided into three main categories:

• International overnight stays in hotels 302,000

• International overnight stays with family/friends 435,000

• International day visitors 1,200,000

6 WH DO A’ IITO CO O?

”Avec son urbanisme durable et ses

plages splendides, la troisième ville du

pays est devenue la nouvelle capitalegreen européenne.”

Source: ”Malmö la douceur suédoise” by

Nathalie Chahine, l’Express Style

In 2009, the number of international overnight stays in hotels totalled 302,33

a considerable increase of + 25% from 2008.

In the years 1993 to 2009, almö saw the number of international overnigh

stays rise by 193%, well above the gure for weden as a whole. This categor

of accommodation is considered below in the section entitled “Developmen

of hotel accommodation in almö” (see p. 11).

International overnight stays with family/friends are estimated at 435,000 i

2009. This category has grown signicantly, which may be because almö ha

a broad ethnic population mix but is also due to a signicant number of Dane

moving to almö. There is no reliable data on the number of internationa

day visitors. A number of campaigns have been undertaken in Copenhagen

Zealand with a focus on shopping and these have clearly been very eective

This has probably had an impact on increased spending on shopping but

cannot be attributed specically to Danish day visitors. Danish day visitors ar

estimated, on the basis of unconrmed gures, at around one million (source

the resund Consortium).


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Proportion o Swedish leisure trips with overnight stay in Malmö rom dierent parts o Sweden

Proportion o Swedish business trips with overnight stay in Malmö

0% 5% 10% 15% 20% 25% 30

Norrland

Övr. Svealand

Uppsala/Sörml.

Östergötland

Kronoberg

Jönköping

Kalmar

Halland

Blekinge

V-götland/Dals

Gbg/Bohus

Skåne

Stockholm

06-0902-0598-0194-97

0% 5% 10% 15% 20% 25% 30% 35% 40

Norrland

Övr. Svealand

Uppsala/Sörml.

Östergötland

Kronoberg

Jönköping

Kalmar

Halland

Blekinge

V-götland/Dals

Gbg/Bohus

Skåne

Stockholm

06-0902-0598-0194-97

Figure

Figure



How do visitors travel

to Malmö?More than half of the Swedish visitors come to Malmö by car. We have

only gained more detailed knowledge of how international visitors

travel in recent years. The means of travel used by international visitors

coming to Sweden and Malmö have been investigated in a national

project aimed at increasing knowledge of how incoming travellers

travel (the IBIS project, Incoming Visitors to Sweden). The results for

Malmö appeared in the 2003 report.

8 HOW DO IITO TA TO A?



In general terms there is far too little knowledge

of how international visitors travel to weden. The

need for surveys focusing on this is currently being

discussed at national level.

AIR TRAVEL

About 1.5 million passengers, 1,527,220, travelled

to or from almö Airport in 2009, a drop of 12 %

compared with 2008 (see igure ). In the record-

breaking year 2001 there were more than two mil-

lion passengers. Of the total number of passen-

gers, 945 868 were on domestic ights, a drop of

13% compared with 2008, and 581 352 were on in-

ternational ights, a drop of 13%. The distribution

between those arriving and departing is almost

exactly 50/50. There is also an even distribution of

travel over the year, with January, July and Decem-

ber having the lowest number of travellers.

The fall in passenger numbers at almö Airport

can be attributed to not only the poor economy,

which has had a rapid eect on business travel, but

also to the proximity to Copenhagen Airport and a

signicant increase in rail travel.

The direct rail connection to and from Copen-

hagen Airport and new airlines ying from there

have caused some of the international ights to

and from almö to transfer to Copenhagen. There

are also budget ights from Copenhagen Airport

to weden, which means that “domestic ights”

in weden go via Denmark. This connection may

be one cause of the decline in domestic trac at

almö Airport. About 30% of passenger trac at

HOW DO IITO TA TO A?

Inbound and outbound passengers, Malmö Airport, 1991-2009 (’000)

1000

1200

1400

1600

1800

2000

2200

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 200

“And Malmö is transforming itself – rather like

Manchester – from an industrial city into one with

intellectual capital and cultural inventiveness.”

Source: “Bridge with a cultural span” by Robert Beale,

Manchester Evening News 090228

Copenhagen Airport is generated by outhern

wedes, approx. six million passengers a year. This

clearly indicates the traditional travel pattern in

outhern weden as regards international travel,

and also reects the proximity to and accessibility

of this airport.

THE ÖRESUND BRIDGE

The resund ridge opened on 1 July 2000 where-

upon the trac started to increase on a monthly

and yearly basis. In the years leading up to the

construction of the resund ridge, the number

of passengers crossing the sound every year was

around 18 million, most of who crossed in June,

July and August. The resund ridge has contri-

buted greatly to the rise in trac seen since 2000.

In 2009 more than 36 million people travelled

over the resund. Of these, about 15,3 million

crossed the resund ridge by car (see igure G),

about 10.6 million by rail and about 10 million b

the ferries between Helsingborg-Helsingør.

Trac over the bridge saw a lower increase i

2008 and 2009 compared to previous years. Tra

numbers were maintained by road and rail com

muters. In 2009, every day 22,000 people commu

ed across the resund ridge to and from wor

and studies. These gures can be compared wit

2001, when 2,550 commuted over the resun

ridge. ost of these travellers are Danes wh

have settled in weden and commute to wor

in Denmark. It is estimated that more than 6,00

wedes were working in Denmark in 2009.

TRAINS

In 2009, there were around 120 long-distanc

trains arriving at and departing from almö o

weekdays, with slightly fewer at weekends. In ad

dition to this there is trac over the resund lin

Figure



05 000 000

10 000 00015 000 00020 000 00025 000 00030 000 000

-00 -01 -02 -03 -05-04 -06 -07 -08 -0

Trains in Skåne Öresund trains Br idge

Total number o cars crossing the Öresund Bridge, 2001-2009 (’000)

Trend in train passengers in Skåne and crossing the Öresund Bridge, 2000-2009

0

1000

2000

3000

4000

5000

6000

7000

8000

2001 2002 2003 2004 2005 2006 2007 2008 2009

with trains travelling around the clock, and every

15-20 minutes during daytime. The railway station

at Copenhagen Airport is extremely important for

trac, and there are direct connections with the

X2000 trains from tockholm and Gothenburg, as

well as the “Kustpilen” from Karlskrona, via almö

to Copenhagen Airport and Copenhagen. The

“CityTunnel” project currently under way, due to beocially opened on 11 December 2010, will mean

a signicant increase in future capacity and create

even greater accessibility to almö (see igure H).

CARS

As a general rule, cars represent the most com-

mon means of transport in weden. This is also

true when visitors from the rest of weden travel to

almö. It is estimated that in 2009 more than half

of all domestic journeys to almö were made by

car. Travel to and through almö have also been

made easier by new routes into and through the

city.

BUSES

any people travel to, from or through almö by

either scheduled or chartered bus. There has been

a signicant increase in scheduled bus services to

and from almö. In recent years scheduled serv-

ices have been extended with direct routes from/

to places such as Oslo, Gothenburg, tockholm,

Hamburg and erlin. The total number of buses

arriving and departing on scheduled services has

now reached around 450 per week.

FERRIES/SHIPS

almö used to be the second largest port in we

den in terms of the number of passengers ferrie

arriving. With the arrival of the resund ridg

most ferry routes have been closed down. Th

only remaining ferry route is the freight and pas

senger route between almö and Travemünde

Nordö ink, with 173,000 passengers in 2009, decrease of 24% since 2008. However, trac in

creased between 1999 and 2008 with gures mor

than doubling over ten years.

In autumn 2005 a so-called cruise network wa

formed together with Copenhagen-almö Po

(CP). The purpose of this is to undertake long

term work to encourage more cruise vessels to ca

at almö.

REGIONAL TRAFFIC

Public transport by bus and train in kåne is ex

tremely comprehensive and well developed com

pared with many other regions in weden. A totaof 129.7 million people travelled with kåne-trak

en in 2009, an increase of 1.5% on 2008.

egional trac over the resund ridge wit

trains operated by resundståg has exceeded ex

pectations, and 10.6 million people travelled ove

the bridge by train in 2009, an increase of abou

0,6% compared with in 2008, i.e. twice the numbe

of travellers over a period of six years. The forma

tion of resundståg has seen personal travel ove

the resund between almö and Copenhage

increase by an average of 20% a year in the perio

1999-2009. The City Tunnel will improve on th

quality and capacity of this type of travelling.

10 HOW DO IITO TA TO A?

Figure

Figure



IN 2009, THERE WAS TOTAL OF:

• 32 hotels with 3,316 rooms

and 6,515 beds

• 5 hostels with 424 beds

• 1 campsite with 500 spaces,

23 cottages with 94 beds

ven though many visitors to almö stay with family or friends, it is commer-

cial accommodation, primarily in hotels, that is most important from an eco-

nomic perspective. Of the total inow of K 6.4 billion to almö in 2009, it is

estimated that 30% is attributable to consumption from guests at hotels.

HOTELS

There has been a substantial increase in the number of overnight stays in

hotels since the beginning of the 1990s. The biggest increases for hotels

were from 1999-2000 at +13% and from 2005-2006 at +6.4%. The increase in

the number of overnight stays from 2008-2009 was around +8,3% (approx.

86,000 guest nights), with the total number of guest nights at hotels reaching

1,125 367 in 2009.

or weden as a whole, the total increase was 0.4 % and almö was one of

the few destinations experiencing a signicant increase in hotel occupancy.

The nancial crisis lead to a decline in business travels in 2009 but an increase

in the number of leisure travellers.

wedes accounted for 73.1% of all overnight stays in 2009, followed by

Danes at 5.7%, Germans at 3.50%, and ritish guests 2.7%. ost rooms in

almö’s hotels were used by individual business travellers and conference

guests. ore than seven of every ten rooms sold were generated by these

categories, although there was a large increase in leisure guests, as they often

sleep in twos and thus account for more overnight stays per room sold.

HOSTELS

almö has ve hostels with a total of 424 beds. Two new ones were added

in 2006 and one in 2008. They are all open all year round. In 2009, there were

62,756 overnight stays at hostels, a decrease of 3.5% compared with in 2008

and more than double the number of overnight stays recorded over a period

of four years. Almost half of the overnight stays, 38%, involved international

guests. Capacity utilisation in 2009 was 43%, compared with 27% in the rest of

kåne and 26% for weden as a whole. The two larger hostels are operated b

the wedish Tourist Association (T), while the others are independent.

CAMPSITE

There were about 148,000 overnight stays at almö’s only campsite, alm

Camping & eriecenter, ibbarp. easonal camping accounts for a large pro

portion at this facility. The number of overnight stays at the campsite ha

remained at more or less the same level over the past ten years. The reaso

for this category not having increased is simply a lack of places. However, th

surety of the information provided is also litigious due to a change in opera

tions management.

FAMILY/FRIENDS

A large number of overnight stays in almö, as in most places in weden, tak

place with family or friends. In 2009 there was a total of around 1.8 million suc

overnight stays, an increase from 2008. Over the past 20 years the number o

overnight stays in almö has varied between 1.1 and 1.8 million. This kind o

accommodation has varied a lot over the last 20 years, with gures in wede

being as high as 70 million and as low as 46 million. The number of overnigh

stays with family or friends tends to increase during economic downturns, an

the start of the nancial crisis and the economic downturn in autumn 200

may have contributed towards this increase.

The trend in staying with family or friends in almö is dicult to ascertain

as it can also be related to the scope of relations with family and friends in we

den, the composition of the population etc. International overnight stays wit

family or friends were estimated at 435,000 for 2009, a bit less than in 2008. Th

is a relatively high proportion in relation to the number of inhabitants, which

believed to be due to immigration from many countries to almö, especiall

from Denmark in recent years, and these people have in turn received shor

term visits.

Accommodation or visitors to MalmöIn 2009 there were a total of 1,336,000 commercial overnight stays in almö at hotels, hostels and campsites.

1ACCOODATION O IITO TO A


http://slidepdf.com/reader/full/strong-development-of-tourism-in-malmo-2009-summary 12/1612 DOPNT O HOT ACCOODATION IN A

The growth seen at the present time is mostly taking place in the larger cities

of tockholm, Gothenburg and almö. In 2009, hotels in these three cities

took 36% of all hotel bookings in weden. There is a clear link between high

occupancy rates in hotels and the number of business meetings, congresses/

conferences, sports competitions, exhibitions and public events. All data on

hotel accommodation comes from tatistics weden/Tillväxtverket. 2009 saw

an upturn in the number of guest nights of around +8.3%, with increases dur-

Development o hotelaccommodation in MalmöOccupancy rates at hotels in almö are high both during the summer and at weekends, and are distributedrelatively evenly over the year. This is in contrast to metropolitan regions in the rest of weden, which have more

distinct seasonal variations.

ing the summer and in December. usiness travels decreased slightly in 200

while leisure travels generated a signicant increase in hotel occupancy. Th

average price of a hotel room fell slightly whereas revenues from hotel oc

cupancy saw an increase in 2009. oth almö and kåne have seen a growt

rate that was better than the national average for the last 20 years (see igure

The period during which overnight hotel stays in almö grew much mor

quickly than the national average was 1998-2001. Although July, August an



-100

100

300

500

700

900

1100

Jan Fe b Mar Apr May Jun Jul Aug Sep Oct Nov Dec

1 99 9 2 00 2 2005 2008 2009

I stayed in Old Town at Hotel Duxiana, a luxury

boutique hotel furnished with the Duxiana

brand of mattresses, linens, designer lighting

and furniture. Around the corner was Bikram

Yoga Malmö with classes scheduled throug-

hout the day for yogins like myself.”

Source: “Copenhagen & Malmö: Seeing Scandinavia…”

by Stephanie Schroeder, Curve Magazine, March 2010

1DOPNT O HOT ACCOODATION IN A

Revenue from accommodation per hotel room sold per day in Malmö

Capacity utilisation or hotels in Malmö and in Sweden

Trend in overnight stays at hotels in Malmö, Skåne and Sweden

(Index)

0

50

100

150

200

250

- 91 - 92 - 93 - 94 - 95 - 96 - 97 - 98 - 99 - 00 - 01 - 02 - 03 - 04 - 05 - 06 - 07 - 08 - 09

Malmö Skåne Sweden

01020

304050607080

Weekdays Ma lmö We ekdays Swed en Weekend s Malmö Weeke nds Sweden

1 999 200 0 2001 2002 2003 2004 2005 2006 2007 2008 2009

eptember see the highest occupancy rate in terms of overnight stays, this

does not mean that these months are the best for hotels from an economic

perspective. The most important revenue item for hotels is revenue for accom-

modation, and this is based on the number of sold rooms and how much the

hotel can charge for them. The number of guests staying overnight generates

extra revenue primarily in the form of restaurant takings, etc.

In 2009 the average revenue from accommodation per sold hotel room per

day was K 878 (see igure J). Over ve years this represents an increase of

K 146 or +20.4%. or weden as a whole the increase during the same period

was +14.1%. These gures can be compared with an increase in the consumer

price index of +7.3%.

Hotels in almö had a total revenue from accommodation of K 684 mil-

lion in 2009. In addition to this there were other sales at hotels. Although July

has more than twice as many overnight stays as January, revenue from accom-

modation for hotels is still virtually the same for both months, at around

40 million. The nancial crisis in 2009 meant that hotels across most of wede

saw a reduction in their revenues per room occupancy. However, in almö

revenues from hotel occupancy remained more or less unchanged due to

strong nish to the year.

The average capacity utilisation per day for hotels in almö in 2009 wa

65.6%, compared with the national average of 48.3%, tockholm 67.4 % an

Gothenburg 62.7%. On weekdays (onday-Thursday) the average occupancy

rate was 73.7%, meaning that almö had the highest capacity utilisation i

weden on weekdays (see igure K).

This, combined with greater faith in the future for the development of th

resund region, forms the basis of a number of planned investments in hote

in almö over the next few years.

Figure I.

Figure J.

Figure K.



”Malmö and Copenhagen are

making common cause as a

glittering tourist destination,as Roger St Pierre reveals.”

Source: “Tale of Two Cities” by Roger St

Pierre, South London Press 090403

In 2009 there were in total 1,125,367 overnight

stays at hotels in almö (yet another “all-time

high”), 823, 033 by wedish guests (an increase of

3.5% compared with 2008) and 302,334 by inter-

national guests (an increase of 23.6% compared

with 2008).

igure shows the trend in wedish guest

nights and igure the nationalities that, after

the wedish guest nights, account for most guest

nights in hotels.

Swedish overnight stays at hotels in Malmö, 1993-2009 (’000)

397 425472

502 520 548578

660 689629 615 641

690733

786 795 823

0

100

200

300

400

500

600

700

800

900

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Nationality

o hotel guestsIn a comparison with the number of overnigh

hotel stays in kåne outside almö, hotels i

almö have performed very well. In 2009 alm

had a market share in kåne of 37.5% in term

of the total number of wedish guest nights o

an annual basis and 47.9% in terms of the tota

number of international guest nights. The tren

in recent years has been good in kåne, but eve

better in almö.

14 NATIONAIT O HOT GUT

Figure



The trend in recent years has

been good in Skåne, but evenbetter in Malmö.

1NATIONAIT O HOT GUT

Distribution o nationality, overnight stays at hotels in Malmö, 2008-2009

2012

3090

3954

4865

4894

5898

7134

7363

7378

8791

9819

14155

14931

25206

32333

41838

2906

3735

4738

5959

3875

6063

7867

7675

6648

11267

10373

17624

18095

30434

64178

39054

0 10000 20000 30000 40000 50000 60000 7000

China

Belgium

Spain

Switzerland

Russia

Poland

Finland

France

Japan

Holland

Italy

USA

Norway

UK

Denmark

Germany

2009 2008 Figure M



MALMÖ TURISMLugna gatan 84

211 59 Malmö

Tel +46(0)40 34 10 00

Fax +46(0)40 34 22 11

E-post: [email protected]

www.malmotown.com

strong development of tourism in malmo 2009 summary

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