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NEWS BUSINESS NEWS FOR ENTREPRENEURS IN SOUTHERN SWEDEN Raising eyebrows in the UN HIV-DIAGNOSTICS MADE ACCESSIBLE ON A LARGE SCALE Going global Find knowledge at the World Trade Center Unveiling new facts Multidimensional maps are upon us Yes, it is possible Subscribe to lower energy bills Featuring: # 1 2015

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Page 1: World Trade Center Malmo News in Enlish

NEWSBuSiNESS NEWS for ENtrEprENEurS iN SouthErN SWEdEN

raising eyebrows in the uN

hiV-diAGNoStiCS MAdE ACCESSiBLE oN A LArGE SCALE

Going global

find knowledge at the World trade Center

unveiling new facts

Multidimensional maps are upon us

Yes, it is possible

Subscribe to lower energy bills

Featuring:

# 1 2015

Page 2: World Trade Center Malmo News in Enlish

2 world trade center malmö world trade center malmö 3

PUBlISHerNiklas ÅklundhGeneral Manager WTC Malmö

edItorKarin SkiöldPublic Relations ManagerMidroc Property Development

edItorIalNiklas ÅklundhKarin Skiöld Åsa Nilsson

NEWS froM WorLd trAdE CENtEr MALMö

recognition for the little ones

September 12, 2014 saw the grand opening of Denmark’s first World Trade Center. The location is in the business quarter of Ballerup on the outskirts of the Danish capital, Copenhagen.“In the run-up to establishing a World Trade Cen-ter in Ballerup, the Danes have been inspired by their Malmö counterpart,” says Niklas Åklundh, General Manager of the World Trade Center in Malmö. “We see great advantages in opening a World Trade Center on the other side of the

the ambition to develop a full-service business hub is further strengthened through the World Trade Center’s close collaboration with the global hotel chain Park Inn by Radisson. The physical proximity between the World Trade Center and the Park Inn has proven a great mutual benefit for both parties, with one offering overnight accommodation and the other providing extended capacity conference facilities. The advantages of having a business hotel so close to World Trade Center are obvious. Park Inn by Radisson is a division of the global Carlson Rezi-dor Hotel Group.

denmark gets its first world trade center

Park Inn by radisson

The financial s ituation in forty-five minutes

A red carpet-welcome for visitors to the inauguration of the Copenhagen World Trade Center.

Swedish financial institution SeB holds regular recurring seminars on the ever important and sometimes inscrutable financial lay of the land, in collaboration with the world trade center in malmö.

iNitiALLY hELd At the SEB head office in

downtown Malmö a couple of years back, the

massive attention and interest that the event att-

racted from WTC members led to a decision to

move the popular seminars to the World Trade

Center itself.

“thE rELoCAtioN of the Nordic Outlook

seminars establishes a financial meeting place

and helps it to thrive right at the heart of a

buzzing business area,” says Jan Kulle, COO of

SEB’s World Trade Center branch. “Right here in

the midst of an existing infrastructure of banking

and financial services, we are able to support and

enlighten entrepreneurs and executive decision-

makers by handing them the Nordic Outlook’s

red hot analyses.

“WE hoLd thE first annual Nordic Outlook at

the beginning of each year – a convenient time

for stakeholders to inform themselves about the

financial predictions for the coming year. The

second seminar takes place immediately after the

summer holidays, at the end of August or begin-

ning of September, which is a good time for an

update on the state of the world economy as well

as a follow-up on what has been happening pre-

viously. We can clearly tell that the members of

our audience relate the Nordic Outlook analyses

to their own businesses.”

Along with the

World Trade Center in

Malmö, my objective is to

highlight and promote

the success of our

member companies.

their field, both nationally and on a glo-

bal scale without any public recognition.

They are acclaimed within the company

or perhaps in their trade or niche, but

rarely on a larger and more public stage.

ALoNG With thE World Trade Center in Malmö,

my objective is to highlight and promote the success

of our member companies, by spreading the word in

local and global networks, bringing together relevant

businesses for mutual benefit. I am proud that we are

able to support and advocate them in the magazine

that you are holding in your hand right now. This Eng-

lish edition is distributed to 330 World Trade Centers

around the world and as such has the potential to

reach many hundreds of thousands of readers.

I hope you enjoy reading it!

NikLAS ÅkLuNdhGeneral Manager World Trade Center Malmö

WhEN No LESS than 96% of all Swedish companies consist of ten employees or fewer, it seems

slightly odd that most of the media attention and political agenda concerns the giants among the

nation’s global corporations. All this in times when the aforementioned small businesses are the

ones creating jobs, drive and ambition.

Every day I encounter WTC entrepreneurs, colleagues

and employees on a mission to reach ambitious goals. Many

of them are quietly chipping away, achieving success without

much attention from their surroundings. Many of them excel in

Öresund Sound, as members are now able to take advantage of possible workspaces at either location.“We are also linking our respective lists of mem-bers, which will facilitate business ventures and help promote collaboration.“Through cooperation and teamwork we can all contribute to an increased knowledge and under-standing of each other’s marketplaces.”

Jan Kulle, COO at the SEB Sjömansgatan branch and Mikael Johansson, Economist at SEB in the Tokyo conference hall.

The real estate market is always of great importance and an important part of any financial analysis. Claes Hallen-borg of SEB, Maria Karaszi, Håkan of Håkan Sköld Realty, Veine Svensson, SEB and Håkan Sköld himself were among the audience.

Johan Persson, Jennie Kastberg, Sven-Olof Dahl and Björn Jonasson are taking the opportunity to network before the seminar.

Claes Hallenborg, SEB and Magnus Skiöld, CEO at Midroc Property Development chatting about the state of the real estate market.

wrIterMagnus Wittbjer, [email protected]

contrIBUtInG wrIterSEva KvantaMarie Bosund-Hedberg

PHotoGraPHerEmilia Ahlgren, www.emyvision.com

art dIrector/laYoUtAnna Helal, www.formatmediamat.se

Page 3: World Trade Center Malmo News in Enlish

4 world trade center malmö world trade center malmö 5

Geographic Information Systems (GiS) were first developed in the 1970s. they have since become increasingly refined and, as such, function as a valuable asset in society. through the internet, smartphones and apps, GiS have become ubiquitous. the world trade center is home to the company that started it all.

“our joB iS to MAkE complicated informa-

tion easily accessible,” says Anders Lindblad,

Account Manager at Esri in Sweden, when we

sit down for a chat at the company’s Malmö

office in the World Trade Center. The technology

behind Esri’s business model provides in-depth,

multi-layered information that helps improve

decision-making platforms. There are numerous

examples of how GiS has been a successful tool.

For example, city authorities are able to track

emissions in specific areas, insurance companies

are able to calculate a much more detailed risk

analysis and pin-point certain specific geograp-

hic areas in order to set premiums correctly, and

the police are able to fight crime more effectively,

aided by better street-lighting and an increased

presence where this is necessary.

“All our work is based on maps, which huma-

nity has used as a source of information since the

dawn of time. Working from a map, we are able

to add different parameters such as illnesses,

economy, crime, sewer systems, sales, demo-

graphics – you name it – to provide much deeper

insights into the situation in a given geographi-

cal area. Why do so many people living along

a certain street suffer from pulmonary disease?

What factors are behind the fact that 40% more

burglaries are committed on one side of the street

than on the other?”

Anders Lindblad relates with great fervor the

story of how the Los Angeles Police District has

used Esri to fight crime. Through detailed daily

follow-ups on where crimes have been commit-

ted and what type of crime has been committed,

the police have been able to identify patterns and

act accordingly.

GiS for thE MASSESJack and Laura Dangermond founded Esri in 1969

in Redlands, California as a small research group

focused on land-use planning. The company’s

early mission was to organize and analyze geo-

graphic information to help city planners and land

resource managers make well-informed environ-

mental decisions. This was at a time long before

environmental concerns had come into fashion.

Esri’s big breakthrough came in the mid-1970s

when the company was commissioned by the

city of San Diego, California, to develop a multi-

dimensional geographic information system,

forming the embryo of what Esri is today.

froM itS huMBLE beginnings, Esri has

grown to become the world’s largest develo-

per and provider of GiS-software, serving over

300,000 clients worldwide. GiS users are no

longer restricted solely to city authorities or state-

run organizations, but now include almost every

conceivable line of business in the marketplace.

“We are an increasingly popular service for

insurance industry clients, and the same goes for

the forestry and logging industry,” says Lindblad.

“State and local government still make up

a significant and important portion of our client

base, but we see that new technology is driving

an increasing demand from the private sector,

thanks to smartphones with integrated maps and

functions based on GPS technology. Downloading

there’s more to a map than meets the eye

an app to be able to access real-time informa-

tion about when the next bus arrives is done in

seconds. Google Glass, mounted on your specta-

cles, is an example of a portable voice-controlled

computer that gives users constant online access.

Both examples combine their functionality based

on the multi-layered geographic information that

Esri provides.

ESri LikES MALMö Esri has been in Sweden since the 1990s and

while there are several local branches scattered

around the country, the head office is located

in Gävle. Esri established a local presence in

Malmö and the World Trade Center in 2005.

Anders Lindblad was the first local man, and has

watched the office grow. Esri in Malmö currently

employs 15 people in the company’s top-floor

offices with panoramic views of Malmö, the

Öresund Sound and Copenhagen.

“Our operations demand all the service that

is provided in this setting. Before establishing our

offices in the World Trade Center, we had a good

look around to assess what was available out

there, and could find nothing that was as well-sui-

ted to our needs as this,” Anders Lindblad recalls.

ESri rECENtLY hoStEd a European Esri

distributors’ meeting in Malmö at the World

Trade Center premises. This is an annual event

where participants from all around the world fly

in to attend. The different representatives around

the globe take turns as hosts, and the Malmö

event proved a great success. International tra-

velers saved plenty of time thanks to the location

and surrounding infrastructure. In instances like

these, the advantages of Malmö’s location close

to the European continent and adjacent to an

international airport become very evident.

“From a personal perspective, all participants

valued the small scale, short distances and a

conference that felt personal and approachable,”

says Lindblad, adding, “We even got lucky with

great weather during the event!”

WorLd trAdE CENtEr MALMö pArtNErS

world trade center StocKHolmFree open office work space for traveling members.

world trade center GotHenBUrGFree open office work space for traveling members.

ParK Inn BY radISSon, StocKHolm (HammarBY SJöStad), malmö and lUndDiscounted meals and hotel rooms.

radISSon BlU, malmöDiscounted meals and hotel rooms.

Zoltan GremSBerGerPersonal trainer.

ocaY (GUllBerGS)Office supplies.

PreemFuel.

SYStemteXtVisual communication, signs and banners.

taXI KUrIrTaxi car service.

SUnFleetCar-sharing service.

HelaBIlen.SeCar care, maintenance, spare parts.

Pro aSSIStanSDomestic cleaning, maintenance and care services.

4YoUrKIdSBabysitting and childcare.

IdrottSBUdetCourier service.

fACtSEsri Inc was founded in 1969 as a company active within the environmental sector. With the aid of maps, geographical information was gathered and compiled to form decision-making platforms for governments and city planners from an environmental perspective. Today Esri employs 3,000 people worldwide, and is the single largest developer and supplier of GiS-software. GiS stands for Geographical Information Systems: these are no longer used solely by state and local government, but by organizations, individuals and stakeholders in nearly every walk of life.www.esri.se

Anders Lindblad works as Account Manager at Esri Sweden.Fredrik Thorén, Torbjörn Johansson, Anders Lindblad, Oscar Monell and Petra Rosenlind are Esri employees, all enjoying the view over Malmö and the Öresund strait.

Page 4: World Trade Center Malmo News in Enlish

6 world trade center malmö world trade center malmö 7

SWEdiSh MEdiCAL SCiENCE company Cavidi

is one of the world’s most successful manufactu-

rers of HIV-diagnostics products. Cavidi recently

achieved a ranking on Almi’s Tech 20 – a top-20

list of Sweden’s most advanced science institu-

tions.

“Our head office is located in Uppsala, where

all research and development takes place,” says

John Reisky de Dubnic, CEO of Cavidi. He him-

self has been operating from his Malmö office in

the World Trade Center since 2010.

“From a business perspective we are better

off with me located in Malmö, which incidentally

is also where my family lives. The majority of

my work is in countries far away from Sweden,

which makes me highly dependent on logistics

and infrastructure. In a mere 30 minutes I can

be at the gate at Copenhagen International Air-

port, which takes me directly to Africa, Asia or

to the US, where most of our strategic partners

are located.”

iN GENErAL tErMS Cavidi provides the world

with professional diagnostics tools that are more

accessible. Ever since its foundation Cavidi has

focused on helping the HIV-positive population in

the parts of the world most affected by the virus,

the bulk of which are third world countries. Cavidi

takes mobile and professional lab units into the

field, where they enable medical staff to operate

in close proximity to the millions of people living

with HIV. There are very few laboratories in these

areas, a lack of clinical environments and few

uninterrupted cold chains – all of which are cru-

cial factors in order to deliver accurate diagnoses

from samples that are extremely sensitive to con-

tamination and other external influences.

John Reisky de Dubnic is deeply concerned

by the effects of the HIV virus and informs me

that it has been traced back to the 1930s. How-

ever, the virus remained dormant for the most

The HIV virus has puzzled scientists around the world for deca-des. After having remained dormant since its discovery in the 1930s, fifty years later the virus caused one of the worst pan-demics the world has seen in modern times. The World Trade Center in Malmö is home to Cavidi, a medical science company with a mission to stop the spread of this insidious virus.

part and individuals lived relatively unaffected

by the virus until the 1980s, when something

happened that made it mutate and rendered

it extremely aggressive, attacking the human

immune defense mechanism. To this day nobody

knows why this suddenly occurred.

thE Work thAt Cavidi does is in many ways

groundbreaking. In comparison with the western

world, where HIV patients are routinely tested

around five times a year in order to keep tabs

on viral counts, testing is hardly ever performed

in the areas most severely affected. To amelio-

rate the situation, Cavidi has brought to market

a fully functional mobile diagnostics solution for

field operations, since large centralized wes-

tern style labs are not a viable solution in third

world countries today. The lack of financing and

infrastructure are only two of the reasons why

such labs would not work at present. Even if con-

ditions are slowly improving, there is still a long

way to go. Meanwhile it is necessary to diagnose

infected patients in a scientific and clinical way

in order to keep viral levels down and ensure that

patients themselves are less contagious.

“We are, of course, all hoping for a vaccine,

but in reality it is likely that such a breakthrough

is decades away – if we ever manage to create

one. However today’s anti-retroviral medicines

and regular testing and diagnostics bring norma-

lity to the lives of many of the people who are

living with HIV. We are working hard to make

sure that all of the approximately 35 million

people infected by the HIV virus have access to

professional care and diagnostics,” concludes

John Reisky de Dubnic.

“Anti-retroviral medicines and regular tes-

ting and diagnostics bring normality to the lives

of many of the people who are living with HIV.

We are working hard to make sure that all of the

approximately 35 million people infected by the

HIV virus have access to professional care and

diagnostics.

The work of John Reisky de Dubnic, Cavidi

and Sweden, has not gone by unnoticed in the

world.

“iN SpriNG of 2014 I had the great honor of

representing Sweden and Cavidi at the Cavendish

Global Health Forum, held by the United Nations

in New York City, which led to a great number

of new and important connections to finance our

ongoing work.”

John Reisky de Dubnic is a citizen of the

world with a significant responsibility on his

shoulders, but he claims he thrives on tough

challenges. Perhaps it is his humble personality

and lack of pretension that help him succeed

in such a fast paced business environment. Or

is it simply his generally down-to-earth attitude

towards life?

“Whenever I need to get away from the office

and clear my head, I take my skateboard and

do a few laps in Stapelbädden skate park,” says

John, pointing to a cool-looking skateboard lea-

ning against one of the walls of his office.

CAVidi fACtS

“Anti-retroviral medicines and regular testing and diagnostics bring nor-

mality to the lives of many of the people who are living with HIV. We are

working hard to make sure that all of the approximately 35 million people

infected by the HIV virus have access to professional care and diagnostics.”

Cavidi was founded in 1984 by leading virologists at Uppsala University. Today, Cavidi is a world-leader in HIV-diagnostics. Cavidi’s main goal lies in providing mobile lab equipment and the test-kits themselves. The main markets are found in countries most severely struck by the HIV virus, which also are areas where diagnostics are not readily available, due to reasons of logistics and financing.

Cavidi is the hiV-diagnostics industry leader

The Cavidi ExaVir Load Kit provide improved viral control where needed the most.

John Reisky de Dubnic explains the advantages of decentralized laboratories.

Page 5: World Trade Center Malmo News in Enlish

8 world trade center malmö world trade center malmö 9

a green box that reduces your electri-city bill by 40% from day one – with no investment required. Sounds too good to be true? meet malmö-based wattguard – a company on the thres-hold of revolutionizing the lighting sector on a global scale.

– WAit, thiS iS GEttiNG to BE too CoMpLiCAtEd.“I’m sure we can explain this in a less convolu-

ted way,” says Mats Karlsson, CEO at Wattguard,

back home from India, where he was invited by

the local Energy Agency of the Indian government

to demonstrate Swedish clean tech at its best. On

the one hand Wattguard functionality is not com-

plicated at all. By installing a green Wattguard

SophiA ENGLESoN’S joB as Business

Relationship Manager is to develop the WTC

membership concept, filling it with relevant

content in order to create added value and to

promote new business opportunities for its stake-

holders. One of the more recent collaborations is

with Business Sweden.

“We are pleased to be able to offer ‘Steps

to Export’, a suite of seminars, providing entre-

preneurs and companies with the necessary

information to successfully navigate the some-

times murky waters they encounter on entering

the international market,” says Sophia Engleson.

“Here at the World Trade Center in Malmö

we do not currently provide this service ourselves

and so we find the program offered by Business

box close to the fuse box in, for example, an

industrial building or shopping mall, your energy

consumption is instantly diminished. Put simply:

you get more light out of every watt used. On the

other hand, a great many people doubt that such

savings are actually possible.

“We had to modify our business model. Every

time we presented Wattguard to anyone with even

the slightest knowledge about electricity, they

would say, ‘No, it can’t be done, it won’t work.’

Our new business model guaranteed users savings

in energy consumption, which enabled unconvin-

ced clients to invest without risk. That marked the

moment when business really took off.”

too Good to BE truE?“From the outset we always face skepticism,

which slowly turns into curiosity,” says Mats

Karlsson with a smile. “By the end of the con-

versation we have converted the skeptic into a

business opportunity.”

And new business is booming. In Sweden

recent new converts include the retail chain

Citygross and players in the logging industry.

There is no doubt that Wattguard is on a quest to

conquer the world.

“We founded Wattguard in Sweden in

2012,” says Mats Karlsson. “Branches in Por-

tugal, Denmark and Norway are up and running

and next in line are Spain, Germany, the Nether-

lands, Poland, the Baltic states and Malaysia.”

The seed that grew into Wattguard was sown

in 2003 by a Hungarian physicist who had inven-

ted a new kind of transformer, which with the aid

of the Swede Anders Nyberg was able to blossom

into its final form.

“Anders worked in a field where the Watt-

guard is highly applicable – namely, in large

buildings and industrial manufacturing,” explains

Mats Karlsson, who became involved in the

project six years ago when Anders Nyberg was

in need of an initial analysis. Nyberg currently

holds the position of Head of Maintenance at

Wattguard and the aforementioned Hungarian

inventor is now a part-owner.

Before he entered this line of business Mats

Karlsson had no prior experience of electrical

engineering, but sees himself as an entrepreneur.

“In order to succeed, you have to find a via-

ble business model by balancing technology with

economic acumen,” he points out.

GoiNG GLoBAL“We are about to bring entirely new products to

market, based on the same technology, but we

will be keeping them under wraps for a little

while yet,” Karlsson says. He firmly believes that

LEDs will dominate the market in traditional envi-

ronments within 5 to 10 years. But he is equally

confident that fluorescent tubes will continue to

be the preferred option in high ceilings.

“Our fortes are premises such as industrial

buildings, warehouses, gymnasiums and shop-

ping malls. These are examples of where our

technology excels and where we have a future.”

“From the outset we always face skepticism,

which slowly turns into curiosity,” says Mats

Wattguard’s Bright future

Prep school for the global sceneSweden a perfect complement.”

ANothEr AVid propoNENt of this col-

laboration is Astrid Hackl, International Trade

Advisor at Business Sweden, who emphasizes

the importance of local representation in Skåne

and the fact that Business Sweden offers a num-

ber of customized solutions specially aimed at

smaller companies in the various phases of glo-

balization.

“Our services are concrete and resolute. Our

presence is local, but also with an international

outlook, with offices scattered around the globe

where our clients’ customers and suppliers are

located,” Astrid Hackl says. Sophia Engleson, Business Relationship Manager at World Trade Center Malmö.

Karlsson with a smile. “By the end of the con-

versation we have converted the skeptic into a

business opportunity.”

Funding by the Swedish Energy Agency

Wattguard is among very few companies in the

business to have been chosen by the Swedish

Energy Agency to become part of its portfolio.

This enables Wattguard to benefit from different

kinds of assistance in developing and marketing

its service, not only in Sweden but also in the

important international arena.

WAttGuArd ABWattguard develops and leases equipment that aims to reduce the user’s energy consumption and carbon footprint. The service is mostly used in premises where fluorescent tubes can be replaced, such as in industrial locations and supermarkets. Clients include Citygross, Hilding Anders, a number of municipalities and players in the logging industry, to name a few. The company was founded in 2011 and currently employs five people at WTC Malmö. There are seven salespersons at other locations in Sweden. Internationally Wattguard has set up offices in Portugal, Denmark and Norway. Within the next two years, Wattguard plans to expand its operations into around 20 different countries.www.wattguard.se

Not your average electric coil. Mats Karlsson, CEO, dedicated entrepreneur and one of the men behind Wattguard’s global success.

Part of the Wattguard-team, captured in the lobby of the World Trade Center.From the left: Jerker Hansson, Salesman, Mattias Olson, CFO, Mats Karlsson, CEO and Peter Lindecrantz, Key Account Manager.

Page 6: World Trade Center Malmo News in Enlish

10 world trade center malmö world trade center malmö 11

prESENtiNG our NEW WorLd trAdE CENtEr MEMBErS

Q/A with Niklas Åklundh, General Manager at the World trade Center

The first phase of the World Trade Center in Lund is scheduled to be finished in the beginning of 2016.

You are in the process of developing the World trade Center concept and a brand new WtC is under construction in Lund. What are your thoughts behind this deve-lopment?“In 2005, when we applied for the World Trade

Center license in Malmö, we included Lund and

Helsingborg as well. Our goal all along has been

to establish a World Trade Center in Lund, which

will benefit all of our members. The same goes

for collaborations with the World Trade Center in

Ballerup in Copenhagen, which will enhance and

strengthen regional business development.

“As far as Lund is concerned, there is a great

deal happening there right now, and we consider

the timing is right to establish a local presence

in the city. We have found a great location with

good accessibility, where we are able to develop

the infrastructure and erect new buildings with

our owner, Midroc Property Development.”

What are the differences going to be bet-ween the World trade Centers in Malmö and Lund?“You won’t see a great deal of difference. We have

applied all our good experiences from Malmö to

the new location in Lund. A World Trade Center

is made up of two things. Number one is the buil-

ding itself – the conference rooms and space for

people to interact with the intention of developing

ideas and businesses. When complete, the Lund

location will consist of two buildings covering

18,000 square meters. We offer members eve-

rything from merely a postal address, via an open

office workspace to their own offices. Number

two is the direct link to our international network,

which is made up of 330 World Trade Centers in

100 different countries.”

Are you targeting a specific type of busi-ness for World trade Center Lund?“No we’re not. All types of trades and companies

are welcome as World Trade Center members.

In today’s global marketplace even small com-

panies trade on an international level. There is

a substantial number of organizations whose

business concept is to support international trade

and these are the prime stakeholders in terms

of working closely with the World Trade Center

members.

“In the first phase of our presence in Lund

we will be providing flexible solutions for growing

businesses. Our terms and conditions will be con-

structed with flexibility in mind, and the same

goes for the activity-based work environment with

programs focusing on growth, leadership and how

to deal with export-oriented transactions.”

Can you tell us a little in general about the buildings, environmental concerns, etc.?“The first building, which we have named

Alléhuset, will be erected using materials and

technical solutions with energy efficiency and

eco-friendliness in mind. The building will meet

the standards for Green Building certification and

conform to Silver level standard according the

Swedish Miljöbyggnad environmental certifica-

tion system. Construction is currently under way

and the building will be ready to receive its first

tenants in the beginning of 2016.”

Niklas Åklundh, General Manager, WTC Malmö.

Novel is a popular lunch destination. Marie Åström make sure that patrons are happy.

Quality ingredients take center stageInnovative, locally grown and delici-ous. that is the philosophy that res-taurateurs lars Johnson and Johan ekström adhere to and what drives the passion behind restaurang novel, on Jungmansgatan in malmö.

EVEr SiNCE thEY first opened up for business,

Johnson and Ekström have stayed true to high

standards, sensitivity and attention to detail.

Such dedication has brought Restaurang Novel

recognition as well as a partnership in the World

Trade Center service concept. Their devotion to

comfort food with a modern touch, prepared

using only locally grown and organic ingredients,

means that Novel is highly regarded among its

patrons – locals and visitors alike.

“We used to be very much a Västra Hamnen

establishment, but through word of mouth, we

have become a destination for customers from

the central parts of town and neighboring com-

munities,” says Johan Ekström.

Restaurang Novel not only serves daily spe-

cials for lunch. The restaurant kitchens are also

hired when catering is needed for the conferences

and events that take place in the World Trade

Center on any given day.

“In addition to the 200 or so lunches that

we plate every day in our own dining room, we

also cater for events in the ‘Tokyo’ conference

hall, which seats another 100 guests,” Ekström

explains.

iN AdditioN to being a popular lunch venue,

Novel collaborates with other entrepreneurs in

the building. Cooking classes and wine tastings

are regular events. The latter has seen Novel

team up with GT Vinimport, another member

company in the building. Regardless of what

customers and collaborators ask for, Novel

always abides by the restaurant’s credo; to serve

elaborate dining options in a relaxed setting while

remaining true to high standards and attention

to detail. In our humble opinion, these are the

fundamental factors that constitute a memorable

dining experience.

coreBIZ SolUtIonSMarket intelligence and security solutions for online presence.

danFoSSHVAC solutions and equipment.

KaVenaVideo conferencing equipment and digital signage.

UnIFaUnInternet-based logistics software.

FInSam I malmöCity-owned social services and rehab organization.

KInnarPS InterIorInterior design and furniture for offices and public spaces.

amFa BanKDomestic and international factoring.

InrednInGSKUrSer.SeInterior design school.

enKla elBolaGetElectric utilities contracts.

BISnodeMarket intelligence and communication.

GamSt danPlant aBPlant-based interior design and rental service.

moHV FaStIGHetSmÄKlareRealtors.

reSearcH matcH SwedenConnecting Swedish and international companies and research facilities.

BewI PacKaGInG aB Packaging material and solutions for the food, construction and industrial sectors.

me3PlUS aB Clinical trials.

Page 7: World Trade Center Malmo News in Enlish

World Trade Center | Jungmansgatan 12 | 211 19 Malmö | 040 627 11 00 | [email protected] | World Trade Center Malmö is owned by Midroc Property Development AB.

Jungmansgatan 12 SE-211 19 MalmöSweden

the philosophy behind world trade center is to bring together people and their ideas in order to render business.

thE WorLd trAdE CENtErS ASSoCiAtioN is a global non-profit organization. The head

office is located in New York City, NY, in the

United States of America. Since the beginning in

1970, 331 World Trade Centers have been esta-

blished in 98 different countries, which comprise

over one million membership companies.

Malmö is the third World Trade Center esta-

blished in Sweden. The other two are located in

Stockholm and Gothenburg, and a forth is cur-

rently under construction in Lund.

MidroC propErtY dEVELopMENt owns

and develops The World Trade Center in Malmö.

The first phase at its Skeppsgatan 19 location

was finished in the fall of 2006. The second

phase, at Jungmansgatan 12, was inaugura-

ted two years later. Together, the two buildings

offer 40,000 square meters of office space to

the 1,500 employees that work in the more than

100 different companies that thrive within the

Word Trade Center.

WtC MALMö’S offEr

PRIVATE AND SHARED OFFICE SPACE

�Own Office space

(up to 3,000 square meters)

�Shared office space

(starting at 10 square meters)

�Shops and restaurants

�Storage space

�Parking spaces and underground garages

CONFERENCES AND MEETINGS

�11 conference spaces in two different

locations (also available for non-members)

�11 smaller conference rooms for

members only

�Catering available from three different

facilities on site

�Hotel rooms at Park Inn by Radisson

SERVICES

�Front desk

�Telephone answering service

�Mail, delivery and office services

�Secretarial and booking services

�Post office box

MEMBERSHIP AND NETWORKING

�Activities to promote networking

�Seminars and training

�Membership discounts

�Trade Missions and Match Making in

collaboration with other World Trade Centers

www.wtcmalmo.se

WtC MALMöCopENhAGEN

this is World trade Center