SUMMER PROJECT REPORT

ON

“LOANS & PRODUCTS”

OF

HDFC BANK

SUBMITTED IN PARTIAL FULFILLMENT OF

DEGREE OF

MASTERS OF BUSINESS ADMINISTRATION

SESSION (2010-2012)

PAPER CODE-(CP-303)

SUBMITTED BY:

MAHENDRA MALLIK

MBA 3rd

SEM

University Roll No

SUBMITTED TO

ICL INSTITUTE OF ENGINEERING AND TECHNOLOGY

SOUNTLI

(KURUKSHETRA UNIVERSITY, KURUKSHETRA)

DECLARATION

I hereby declare that, the project entitled “LOANS AND PRODUCTS” assigned to me for the

partial fulfillment of MBA degree from Kurukshetra University, Kurukshetra. The work is

originally completed by me and the information provided in the study is authentic to the best of

my knowledge.

This study has not been submitted to any other institution or university for the award of any other

degree.

MAHENDRA MALLIK

MBA 3rd

SEM

University Roll No.

ACKNOWLEDGEMENT

―Gratitude is the hardest of emotions to express and one often does not find adequate

words to convey what one feels and trying to express it”

The present project file is an amalgamated of various thoughts and experiences .The successful

completion of this project report would have not been possible without the help and guidance of

number of people and especially to my project guide in the company Mr.NIKUNJA BIHARI

RATH , HDFC BANK. I take this opportunity to thank all those who have directly and

indirectly inspired, directed and helped me towards successful completion of this project report.

I am also immensely indebted to my project guide, Mr.ANCHAL GUPTA Assistant Professor,

ICL, for his illumining observation, encouraging suggestions and constructive criticisms, which

have helped me in completing this research project successfully.

There are several other people who also deserve much more than a mere acknowledgement at

their exemplary help. I also acknowledge with deep sense of gratitude and wholehearted help and

cooperation intended to me by them.

MAHENDRA MALLIK

PREFACE

Summer Training is the bridge for a student that takes him from his theoretical knowledge world

to practical industry world. The main purpose of industrial visit is to expose for industrial and

business environment, which cannot be possible in the classroom.

The advantages of this sort of integration, which promotes guided to corporate culture,

functional, social and norms along with formal teaching are numerous.

1) To bridge the gap between theory and practical.

2) To install the feeling of belongingness and acceptance.

3) To help the student to develop the better understanding of the concept and questions

already raised or to be raised subsequently during their research period.

The present report gives a detailed view of the LOANS AND PRODUCTS. The research is

definitely going to play an important role in developing an aptitude for hard self-confidence.

CONTENTS

1) CHAPTER-1 INTRODUCTION TO

HISTORY OF BANKS

INTRODUCTION TO HDFC BANKS

PROJECT

2) CHAPTER -2

OBJECTIVES

3) CHAPTER-3

RESEARCH METHODOLOGY

4) CHAPTER-4

ANALYSIS AND INTERPRETATION

5) CHAPTER-5

FINDINGS

6) CHAPTER-6

LIMITATIONS

7) CHAPTER-7

RECOMMENDATIONS

8) CHAPTER-8

CONCLUSION

BIBLIOGRAPHY

ANNEXURE

CHAPTER 1

INTRODUCTION

HISTORY OF BANK

The Origin and growth of Banking

For centuries bank have played an important role in financial system of any economy. vital role

continues even today although the forms of banking have changed with the changing need of

economies . Banking in the crude form is an age old phenomenon and its invention preceded that

of coinage. As new and more sophisticated instrument of currency evolved, so did banking. It

evolved as business expended and barter system gave way to money, which needed save

deposit. In its simple form ,it originated temples royal places around 1000 B. C. in Babylon, as

strongest faith of people ,which were also functioning as treasuries against receipts, was perhaps

the earliest form of ―banking‖.

When coins made of precious metals like gold and silver emerged as commonly accepted form

of wealth, lending activity at an interest began. Goldsmiths were the initial bankers and their

receipts for money received ―guaranteed payments ―or ―goldsmith‘s receipts ―were the earliest

form of ―bank instrument‖

Origin of Banking in India

A money economy existed in India since the days of Buddha, but banking in India flourished in

the ancient Vedic times. Even in the RIG Veda, there was mention about indebtedness and the

earliest Dharm Shastras lay down rates of interest and regulations governing debts and

mortages.Refrences to money lending business are found in the Manu Smriti too. The literature

of Buddhist period,the Jatahas and archeological discoveries contain evidence of existence of

―Sreshthis‖or bankers. They were extensive references in law of Manu to money lending and

other problem .Trade guilds acted as bankers and in South India, the village communes

occasionally advanced loans to peasants. The emergence Vishay‘s as indigenous bankers and

Hundi as the earliest form of Indian banking .Indigenous bankers played a very important role in

lending money for trade and commerce . Every town, big or small, had a Seth,a Shah, a Shroff or

a Chattier, who performed a number of banking function.

Development Bank

Developments banks are those financial institutions, which provide long term capital for

industries and agriculture ,namely:

Industrial Finance Corporation of India

Industrial Development Bank of India

Industrial Credit & Investment Corporation of India

Small Industries Development Bank of India

National Housing Bank

History of Bank

The origins of states bank of India date bank to 1806 when the Bank of Calcutta(later called the

Bank of Bengal)was established in 1921,the Bank of Bengal and two other Presidency

bank(Bank of Madras and the Bank of Bombay) were amalgamated to form the imperial Bank of

India. In 1955, the controlling interest in the imperial Bank of India .

Today branches spanning all time zones. SBI,s International Banking Group delivers the full

range of border finance solution through its four wings- the Domestic, division. State Bank of

India has spread its arms around the world and has network.

Post –Independence

The partition of India in1947 had adversely impacted the economics of Punjab and West Bengal,

and banking activities had remained paralyzed for months India‘s independence marked the end

of a regime of the Lassies –faire for the Indian Banking. The GOVT. OF India initiated measure

to play an activity role in the economic life of nation and industrial policy Resolution adopted by

the Govt. in 1948 envisaged a mixed economy. This resulted into greater involvement of the

state in different segment of the economy including banking and finance. The major steps to

regulate banking included:

In1948,The Reserve Bank OF india,India‖s central banking authority, was nationalized, and it

became an institution owned by the Govt. of India.

In 1949, the Banking Regulation Act was enacted which empowered the RBI to regulate,

control and inspect the banks of India.

Types of banks

There are several different types of banks including:

Central banks usually control monetary policy and may be the lender of last resort in the

event of a crisis. They are often charged with controlling the money supply, including

printing paper money. An example of central bank is the Reserve Bank Of India.

Investment banks underwrite stock and bond issues and advise on mergers. Examples of

investment banks are Goldman Sachs of the (USA) or Kotak Mahindra Bank Ltd

(India).

Merchant banks were traditionally banks, which engaged in trade financing. The

modern definition, however, refers to banks, which provides capital to firms in the

form of shares rather than loans. Unlike Venture capital firms, they tend not to invest

in new companies.

Private banks manage the assets of the very rich.

Savings banks write mortgages exclusively.

Offshore banks are banks located in jurisdictions with low taxation and regulation, such

as Switzerland or the Channel Islands. Many offshore banks are essentially private

banks.

Commercial banks primarily lend to businesses (corporate banking)

Retail banks primarily lend to individuals.

Universal banks engage in several of these activities. For example, Citigroup, a large

American bank, is involved in commercial and retail lending; it owns a merchant bank

(Citicorp Merchant Bank Limited) and an investment bank (Salomon Smith Barney); it

operates a private bank (Citigroup Private Bank); finally, its subsidiaries in tax-havens

offer offshore banking services to customers in other countries.

INTRODUCTION TO HDFC BANK

History.

HDFC Bank was incorporated in 1994 by Housing Development Finance Corporation Limited

(HDFC), India's largest housing finance company. It was among the first companies to receive

an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private

sector. The Bank started operations as a scheduled commercial bank in January 1995 under the

RBI's liberalization policies.

Times Bank Limited (owned by Bennett, Coleman & Co. / Times Group) was merged with

HDFC Bank Ltd., in 2000. This was the first merger of two private banks in India. Shareholders

of Times Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank.

In 2008 HDFC Bank acquired Centurion Bank of Punjab taking its total branches to more than

1,000. The amalgamated bank emerged with a base of about Rs. 1,22,000 crore and net advances

of about Rs.89,000 crore. The balance sheet size of the combined entity is more than Rs.

1,63,000 crore

- The Bank opened its first branch in Ramon House at Churchgate,

Mumbai

On January 16th.

- The Bank has created an efficient operating system using well

tested

State-of-the-art software.

HDFC Bank has 1,986 branches and over 5,471 ATMs, in 996 cities in India, and all branches of

the bank are linked on an online real-time basis. As of 30 September 2008 the bank had

total assets of Rs.1006.82 billion.[3]

For the fiscal year 2010-11, the bank has reported net profit

of 3,926.30 crore (US$875.56 million), up 33.1% from the previous fiscal. Total annual

earnings of the bank increased by 20.37% reaching at 24,263.4 crore (US$5.41 billion) in

2010-11.[4]

It is one of the Big Four banks of India, along with State Bank of India, ICICI Bank and Punjab

National Bank—its main competitors.

Business focus

HDFC Bank deals with three key business segments. - Wholesale Banking Services, Retail

Banking Services, Treasury. It has entered the banking consortia of over 50 corporates for

providing working capital finance, trade services, corporate finance, and merchant banking. It is

also providing sophisticated product structures in areas of foreign exchange and derivatives,

money markets and debt trading and equity research.

Wholesale banking services

Blue-chip manufacturing companies in the Indian corp to small & mid-sized corporates and agri-

based businesses. For these customers, the Bank provides a wide range of commercial and

transactional banking services, including working capital finance, trade services, transactional

services, cash management, etc. The bank is also a leading provider for its to corporate

customers, mutual funds, stock exchange members and banks.

Retail banking services

HDFC Bank was the first bank in India to launch an International Debit Card in association with

VISA (VISA Electron) and issues the Mastercard Maestro debit card as well. The Bank launched

its credit card business in late 2001. By March 2009, the bank had a total card base (debit and

credit cards) of over 13 million. The Bank is also one of the leading players in the ―merchant

acquiring‖ business with over 70,000 Point-of-sale (POS) terminals for debit / credit cards

acceptance at merchant establishments. The Bank is positioned in various net based B2C

opportunities including a wide range of internet banking services for Fixed Deposits, Loans, Bill

Payments, etc.

Treasury

Within this business, the bank has three main product areas - Foreign Exchange and Derivatives,

Local Currency Money Market & Debt Securities, and Equities. These services are provided

through the bank's Treasury team. To comply with statutory reserve requirements, the bank is

required to hold 25% of its deposits in government securities. The Treasury business is

responsible for managing the returns and market risk on this investment portfolio.

Capital Structure

At present, HDFC Bank boasts of an authorized capital of Rs 550 crore (Rs5.5 billion), of this

the paid-up amount is Rs 424.6 crore (Rs.4.2 billion). In terms of equity share, the HDFC Group

holds 19.4%. Foreign Institutional Investors (FIIs) have around 28% of the equity and about

17.6% is held by the ADS Depository (in respect of the bank's American Depository Shares

(ADS) Issue). The bank has about 570,000 shareholders. Its shares find a listing on the Stock

Exchange, Mumbai and National Stock Exchange, while its American Depository Shares are

listed on the New York Stock Exchange (NYSE), under the symbol 'HDB'.

Equity share

1995 - 70 No. of equity shares issued to subscribers to the Memorandum & Articles of

Association on 30th August 1994. On the same date 500,00,000 equity shares were allotted to

HDFC promoters. 509,20,000 shares were allotted to HDFC Employees Welfare Trust and

HDFC Bank Employees Welfare Trust on 22nd December, 1994. - On 16.1.1995, 90,79,930 No.

of equity shares were allotted to Jarrington Pte. Ltd. Another 400,00,000 equity shares were

allotted on private placement basis to Natwest Group on 9.5.1995. 500,00,000 shares were

allotted to the public on 9.5.95 (all were taken up).

DIVIDEND

Your Bank has had a consistent dividend policy that balances the dual objectives of

appropriately rewarding shareholders through dividends and retaining capital, in order to

maintain a healthy capital adequacy ratio to support future growth. It has had a consistent track

record of moderate but steady increases in dividend declarations over its history with the

dividend payout ratio ranging between 20% and 25%. Consistent with this policy, and in

recognition of the overall performance during this financial year, your directors are pleased to

recommend a dividend of Rs. 16.50 per share for the financial year ended March 31, 2011, as

Against Rs. 12 per share for the year ended March 31, 2010. This dividend shall be subject to

tax on dividend to be paid by the Bank.

Products & Services

Personal Banking

Savings Accounts

Salary Accounts

Current Accounts

Fixed Deposits

Demat Account

Safe Deposit Lockers

Loans

Credit Cards

Debit Cards

Prepaid Cards

Investments & Insurance

Forex Services

Payment Services

NetBanking

InstaAlerts

Mobile Banking

InstaQuery

ATM

Phone Banking

NRI Banking

Rupee Savings Accounts

Rupee Current Accounts

Rupee Fixed Deposits

Foreign Currency Deposits

Accounts for Returning Indians

Quickremit (North America, UK, Europe, Southeast Asia)

Achievements

HDFC Bank merged with TIMES BANK in 2000.

HDFC Bank wins the Asian Banker Best Retail Bank in India Award 2008 for

outstanding performance.

HDFC Bank chosen as one of Asia Pacific‘s best 50 companies by Forbes magazine.

'Best Bank in the Private Sector 2008. '

HDFC Bank ties up with Qatar National Bank.

HDFC Bank merged with CENTURION BANK OF PUNJAB in 200 7 .

Awards

As in the past years, awards and recognition were conferred on your

Bank by leading domestic and international

HDFC Bank Limited Annual Report 2010-11 organizations during the fiscal

year ended March 31, 2011. Some of them are :

- Asian Banker 2011

- Strongest Bank in the Asia Pacific region

- Bloomberg UTV‘s Financial Leadership Awards 2011

- Best Bank

- Outlook Money 2010 Awards

- Best Bank

- Business world Best Bank Awards 2010

.

SWOT of HDFC Bank

Strengths : -

1. Right strategy for the right products.

2. Superior customer service vs. competitors.

3. Great Brand Image.

4. Products have required accreditation.

5. High degree of customer satisfaction.

6. Good place to work

7. Lower response time with efficient and effective service.

8. Dedicated workforce aiming at making a long-term career in the field.

Weakness : –

1. Some gaps in range for certain sectors.

2. Customer service staff need training.

3. Processes and systems, etc

4. Management cover insufficient.

5. Sectoral growth is constrained by low unemployment levels and competition for staff

Opportunities : –

1. Profit margins will be good.

2. Could extend to overseas broadly.

3. New specialist applications.

4. Could seek better customer deals.

5. Fast-track career development opportunities on an industry-wide basis.

6. An applied research center to create opportunities for developing techniques to provide

added-value services.

Threats : -

1. Legislation could impact.

2. Great risk involved

3. Very high competition prevailing in the industry.

4. Vulnerable to reactive attack by major competitor

5. Lack of infrastructure in rural areas could constrain investment

PROJECT

NEW CAR LOANS

Features & Benefits

Avail 100% finance on your favourite car**

Loan repayment tenure ranging from 12 to 60 months.

Borrow up to 3 times your annual salary (for salaries professionals) and 6 times your

annual income (for self employed professionals)*.

Speedy processing - within 48 hours.

Repay with easy EMIs

ELIGIBILITY

Salaried Individuals

Eligibility Criteria:

Minimum age of Applicant: 21 years

Maximum age of Applicant at loan maturity: 58 years

Minimum employment: 1 year in current employment and minimum 2 years of

employment

Minimum Annual Income: Rs 100000 net annual income

Telephone: Must at residence

Documents required:

Proof of Identity:- Passport copy, PAN Card, Voters Id car, driving licence( Laminated,

Recent, Legible)

Income Proof:- Latest salary slip with form 16.

Address Proof:- Ration card/Driving licence/Voters card/passport copy/telephone bill/

electricity bill/Life insurance policy PAN Card.

Bank Statement:- Not mandatory

Self Employed

Eligibility Criteria:

Minimum age of Applicant: 21 years

Maximum age of Applicant at loan maturity: 65 years

Minimum employment: Atleast 3 years in business

Minimum Annual Income: Net profit Rs. 60000 p.a for standard cars and Rs.100000 p.a.

for mid-sized and premium cars

Telephone: Must at residence

Documents required:

Proof of Identity:- Passport copy, PAN Card, Voters Id car, driving licence( Laminated,

Recent, Legible)

Income Proof:- Latest ITR

Address Proof:- Ration card/Driving licence/Voters card/passport copy/telephone bill/

electricity bill/Life insurance policy PAN Card

Bank Statement:- Waived for small cars, for mid - sized and premium cars if income Is

greater than Rs. 1.5 lacs then bank statement requirement can be waived.

PERSONAL LOAN

Whatever the occasion, our range of Personal Loans can help. The procedure is simple,

documentation is minimal and approval is quick.

Personal Loan Features & Benefits

Borrow up to Rs 15,00,000 for any purpose depending on your requirements.

Flexible Repayment options, ranging from 12 to 60 months.

Repay with easy EMIs.

One of the lowest interest rates.

Hassle free loans - No guarantor/security/collateral required.

Speedy loan approval.

Convenience of service at your doorstep.

Eligibility & Documentation

Salaried Individuals

Self employed (Professionals)

Self Employed (Individuals)

Self Employed (Pvt Cos and Partnership Firms)

Salaried Individuals

include Salaried Doctors, CAs, employees of select Public and Private limited companies,

Government Sector employees including public sector undertakings and central, state and local

bodies:

Eligibility Criteria

Minimum age of Applicant: 21 years

Maximum age of Applicant at loan maturity: 60 years

Minimum employment: Minimum 2 years in employment and minimum 1 year in the current

organization

Minimum Net Monthly Income: Rs. 10,000 per month (Rs. 15,000 in Mumbai, Delhi,

Bangalore, Chennai and Hyderabad & Rs. 12,000 in Calcutta, Ahmedabad and Cochin)

Documents required:

Proof of Identity (Passport Copy/ Voters ID card/ Driving Licence)

Address Proof (Ration card Tel/Elect. Bill/ Rental agr. / Passport copy/Trade licence

/Est./Sales Tax certificate)

Bank Statements (latest 3 months bank statement / 6 months bank passbook)

Latest salary slip or current dated salary certificate with latest Form 16

Self employed (Professionals)

include self - employed Doctors, Chartered Accountants, Architects, Company Secretaries.

Eligibility Criteria

Minimum age of Applicant: 25 years

Maximum age of Applicant at loan maturity: 65 years

Years in business: 4 to 7 years depending on profession

Minimum Annual Income: Rs. 100000 p.a.

Documents required:

Proof of Identity (Passport Copy/ Voters ID card/ Driving Licence).

Address Proof (Ration card Tel/elect. Bill/ Rental agr. / Passport copy/Trade licence

/Est./Sales Tax certificate).

Bank Statements(latest 6 months bank statement /passbook)

Latest ITR along with computation of income, B/S & P&L a/c for the last 2 yrs. certified by a

CA

Qualification proof of the highest professional degree

Self Employed (Individuals)

include self-employed - Sole proprietors, Partners & Directors in the Business of Manufacturing,

Trading or Services.

Eligibility Criteria

Minimum age of Applicant: 21 years

Maximum age of Applicant at loan maturity: 65 years

Years in business: Minimum of 3 years in current business and 5 years total business

experience

Minimum Annual Income (ITR): Rs. 1.5 lac p.a.

Documents required:

Proof of Identity (Passport Copy/ Voters ID card/ Driving Licence)

Address Proof (Ration card Tel/elect. Bill/ Rental agr. / Passport copy/Trade licence

/Est./Sales Tax certificate)

Bank Statements(latest 6 months bank statement /passbook)

Latest ITR along with computation of income, B/S & P&L a/c for the last 2 yrs. certified by a

CA

Proof of continuation (Trade licence /Establishment /Sales Tax certificate)

Other Mandatory Documents(Sole Prop. Decl. Or Cert. Copy of Partnership Deed,Cert. Copy

of MOA, AOA & Board resolution.)

HOME LOAN

HDFC Bank brings, HDFC home loans to your doorstep. Over 3 decades of exclusive

experience, a dedicated team of experts and a complete package to meet all your housing finance

needs, HDFC Home Loans, help you realize your dream.

Home Loans Features & Benefits

Home Loan - Home loans for individuals to purchase (fresh / resale) or construct houses.

Application can be made individually or jointly. HDFC finances up to 80% of the cost of the

property (including the cost of the land) based on the repayment capacity of the customer.

Home Improvement Loan - The interiors of any home reflect the personal preferences and

tastes of its owners making it imperative to constantly upgrade to keep up with changing

times. HIL facilitates internal and external repairs and other structural improvements like

Painting, Waterproofing and Roofing, Plumbing and Electrical Works, Tiling and Flooring,

Grills, Aluminum Windows compound walls and much more. HDFC finances up to 85% of

the cost of improvement. This is however subject to 80% of market value as assessed by

HDFC.

Home Extension Loan - HEL for adding more space to your existing home for meeting the

requirements of your growing family be it an extra bedroom for your children, a reading

room for yourself or a cozy coffee corner. It is easy to extend your home anyway you like.

HDFC finances up to 85% of the cost of extension. This is however subject to 80% of market

value as assessed by HDFC.

Home Loan Fees & Charges

Description of Charges Home Loan

Foreclosure charges

No prepayments allowed in first 6 months

6 months - 5 years - 1.5% of original loan amount

5 years -10 years - 0.75% of original loan amount

> 10 years - No closure fee

For Gold Category

6 months - 5 years - 2% of original loan amount

> 5 years - No closure fee

.

Charges for late payment of

EMI 2% per month

Cheque swapping charges Rs 500/-

Bounce Cheque Charges Rs. 500/-

Duplicate Statement Charges

(per statement) Rs 100/- per page, Maximum Rs 300/-

Issue of Duplicate Provisional

Interest Certificate Rs. 300/-

Issue of Duplicate Interest

Certificate Rs. 300/-

Duplicate Balance Certificate Rs. 300/-

Issue of Amortization Schedule Rs. 300/-

TWO WHEELER LOAN

Whichever the bike, our Two Wheeler loan is the answer. With quick approvals, flexible

payment options and easy repayment - we'll help you buy the bike you desire.

FEATURES

Flexible repayment options, ranging from 12 to 48 months available even at the point of

purchase.

Repay through post-dated cheques with easy EMIs. .

Hassle free loans - No guarantor required.

Speedy loan approval.

Available for almost all models at attractive interest rates.

Free gifts from time to time on approval of your Two Wheeler Loan. (Watch this space for

more details on the free gift promotion).

LOAN AGAINST GOLD

With HDFC Bank's Gold Loan, you can get an instant loan against your gold jewellery and ornaments

Features & Benefits

Avail Loan upto Rs.10,00,000 & upto 90% of value.

Safety & Security of your Gold Jewellery

ATL - Anytime Liquidity

No EMI, Service only Interest and enjoy the Loan facility

Lower Interest Rates - Your savings can be Invested in several Investment Avenues

If you are an HDFC Bank customer, we have special rates for you !!!

Eligibility & Documentation

You may be a salaried individual, professional or a businessman, we have loan designed to suit

your requirement.

Eligibility Criteria

Maximum age of Applicant at loan application should not be more than 65 years

Gold Jewellery should be owned by you or any of the family member.

Documents Required

Proof of Identity (Passport Copy/ Voters ID card/ Driving License).

Address Proof (Ration card/ Tel, Electricity. Bill/ Rental Agr. / Passport copy/Trade license

/Shop & Est License./Sales Tax certificate).

Signature Proof (Passport Copy/Driving License/Banker's verification/cheque)

2 passport size photographs.

Fees & Charges for Gold Loan

Description of Charges Gold Loan

Loan Processing Charges Upto 1% of Loan Amount

Valuation Fee Upto Rs 350

No Due Certificate / No Objection Certificate

(NOC) Nil

Duplicate no due certificate / NOC Not Applicable

Solvency Certificate Not Applicable

Charges for late payment of loan amount 2% p.a. as penal interest over and above

applicable rate of interest.

Eligibility

You need to be a Resident Indian

You should be aged between 16 - 35 yrs.

Collateral is required for all loans greater than Rs. 7.5 Lakhs.

For complete details on eligible courses and other details, check ourFAQs section

LOAN AGAINST SECURITIES

Eligibility Criteria

The eligibility criteria for Loan Against Securities are:

You must be a resident of India .On selected securities,loans can be given to Hindu

Undivided Families, NRIs, companies, sole proprietorship or partnership firms(*Conditions

Apply) .Loans cannot be given to minors,Trusts.

You can pledge securities from the Bank's approved list only.

issued by LIC.

Insurance Companies .

Securities should be in the name of eligible borrowers (Securities in the name f minors,

Trusts, partly paid up or shares in the name of individuals in companies of which they are

Directors/ Promoters cannot be accepted).

Fees & Charges for Loan Against Securities

Description of Charges Loan Against Security

Processing Charges

Upto 2% of the overdraft limit with minimum

of Rs.1250/- at the time of setting up the limit

or enhancement or annual renewal. (In case of

mid-term enhancement of limits, processing

fees will be charged only on a pro-rata basis)

Pre-payment charges Nil

Duplicate no due certificate / NOC Nil

No Due Certificate / No Objection Certificate

(NOC) Nil

Solvency Certificate Not Applicable

Charges for changing from fixed to floating

rate of interest Not Applicable

Charges for changing from floating to fixed

rate of interest Not applicable

Stamp duty & other statutory charges As per the rates applicable at the place of

execution of Loan Agreement

Annual Maintenance Charge (AMC)

Upto 0.5% of the overdraft limit with

minimum of Rs. 500/- subject to maximum of

Rs. 10,000/-.

Rs.500/- for accounts where AMC was

defined as NIL at the time of execution of

Loan Agreement.

Minimum Rs. 500/- and maximum Rs.

10,000/- where AMC has been set as a

percentage of the Limit

PRODUCTS

ACCOUNTS & DEPOSIT

Banking should be effortless. With HDFC Bank, the efforts are rewarding. No matter what a

customer's need and occupational status, we have a range of solutions that are second to none.

Whether you're employed in a company and need a simple Savings account or run your own

business and require a robust banking partner, HDFC Bank not only has the perfect solution for

you, but also can recommend products that can augment your planning for the future.

Savings Accounts

These accounts are primarily meant to inculcate a sense of saving for the future, accumulating

funds over a period of time. Whatever your occupation, we are confident that you will find the

perfect banking solution. Open an account in your name or register for one jointly with a family

member today.

An easy-to-operate savings account that allows you to issue cheques, draw Demand Drafts and

withdraw cash. Check up on your balances from the comfort of your home or office

through NetBanking,PhoneBanking and MobileBanking.

Need money urgently? Withdraw cash from any of the 6,369 ATM centres spread across the

country.

Features & Benefits

Wide network of branches and over thousand ATMs to meet all your banking needs no

matter where you are located.

Bank conveniently with facilities like NetBanking and MobileBanking- check your account

balance, pay utility bills or stop cheque payment, through SMS.

Never overspend- Shop using your International Debit Card that reflects the actual balance in

your savings account.

Personalised cheques with your name printed on each cheque leaf for enhanced security.

Take advantage of BillPay, an instant solution to all your frequent utility bill payments.

Instruct for payment over the phone or through the Internet.

Avail of facilities like Safe Deposit Locker, Sweep-In and Super Saverfacility on your

account.

Free cash withdrawals on any other Bank's ATM*

Free Payable-at-Par chequebook, without any usage charges.

Free InstaAlerts for all account holders for lifetime of the account.

Free Passbook facility available at home branch for account holders (individuals).

Free Email Statement facility.

Eligibility & Account Operation

The following are eligible to open a Regular Savings Account:

Resident Individuals (sole or joint account).

Hindu Undivided Families.

If you are a Foreign National residing in India for a period greater than 180 days, you

may open a Savings Account by providing

-- Valid Passport

-- Valid VISA

-- FRRO ( Foreign Regional Registration Office) Certificate

-- Residential Permit

Account Operation

A minimum deposit of Rs. 10,000 (Metro / Urban Branches), Rs. 5000 (Semi-Urban /

Rural Branches) is required to open an account and thereafter an Average Quarterly

Balance of the same amount has to be maintained.

Please Note: It is mandatory to maintain a minimum Average Quarterly Balance (AQB)

of Rs. 10,000 (Metro / Urban Branches), Rs. 5000 (Semi-Urban / Rural Branches). If the

balance is not maintained, a service charge of Rs. 750/- will be levied per quarter. .

If you open a Fixed Deposit Account of Rs. 50,000/-, then you no longer have to

maintain a minimum balance of Rs. 10,000 (Metro / Urban Branches), Rs. 5000 (Semi-

Urban / Rural Branches) in your Savings Account. In effect your account becomes a

Zero Balance Account.

Fees & Charges for Regular Savings Account

The Average Quarterly Balance (AQB) requirements of various deposit accounts have been

reviewed considering the features and services offered for each type of account. Based on the

review, the AQB for all Savings Regular accounts will be revised effective 1st April, 2010.

The revised AQB will be as follows:

- Savings Regular account - Rs. 10,000 for Metro/Urban & Rs. 5,000 for Semi-urban/Rural

branches

The revision is not applicable to customers who are a part of Corporate

Salary/Imperia/Preferred/Classic programmes. For any further clarifications, you are

requested to contact PhoneBanking or visit thenearest branch.

Current Accounts

Now, with an HDFC Bank Current Account, experience the freedom of multi-city banking! You

can have the power of multi-location access to your account from any of our 2000 branches

in 996 cities. Not only that, you can do most of your banking transactions from the comfort of

your office or home without stepping out.

We make it our business to help you with your business by offering you a Current Account with

all the benefits you need to stay ahead of your competition.

At HDFC Bank, we understand that running a business requires time and money, also that your

business needs are constantly evolving. That's where we come in. We provide you with a choice

of Current Account options to exclusively suit your business - whatever the size or scope.

Open an HDFC Bank Current Account & control your business operations centrally.

In today's fast-paced world, your business regularly requires you to receive and send funds to

various cities in the country. HDFC Bank Plus Current Account gives you the power of inter-city

banking with a single account and access to more than 996 cities.

From special cheques that get treated at par with local ones in any city where we have a branch,

faster collection of outstation cheques (payable at branch locations), free account to account funds

transfer between HDFC Bank accounts to Free inter-city cheque collection (clearing) of up to 75

lakhs per month, our priority services have become the benchmark for banking efficiency.

Plus Current Account requires you to maintain an average quarterly balance of Rs. 100,000.

Read on to know the powerful plus points of the HDFC Bank Plus Current Account.

Features & Benefits

Free Account to account funds transfer between HDFC Bank accounts

Free payment and collection through RTGS.

Free payment and collection using NEFT

Free up to 50 Demand Drafts per month and can be issued from any HDFC Bank Branch

Free up to 50 Pay Orders (PO) per month and can be issued from any HDFC Bank Branch.

Free anywhere cheque collection (clearing) within HDFC Bank branch network (except

Dahej), up to Rs.75 lacs per month

Free Outstation Cheque Collection through Speed Clearing (for instruments with value upto

Rs. 1 lac).

Convenience to withdraw & deposit cash at all our branches*

300 "At Par" cheque leaves free per month. Free at par cheque payments across all HDFC

Bank locations for unlimited value*

Free Cash Deposit upto Rs.10 lacs per month* across all HDFC Bank Branches in your city.

What's more, Cash Deposit at HDFC Bank branches in other cities is also free upto Rs.2 lacs

per month*

Register for InstaAlert service and receive updates on your account as and when the select

transaction happens - all this without visiting the branch or ATM!

HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure and

hassle-free. Now, you can enjoy the benefits of banking right at your doorstep. The Bank will

arrange to render the services like Cash & Cheque Pickup and Cash Delivery, through a

reputed agency.

Enjoy facilities like 24-hour Phone Banking, Net Banking and InstaQuery that helps you

check your balance & transaction details, find out the status of your cheque or stop cheque

payment.

Eligibility & Documentation

Resident Individuals.

Hindu Undivided Families.

Sole Proprietorship Firms.

Partnership firms.

Limited companies.

Trust Accounts.

Association/ Clubs/ Societies.

Foreign Institutional Investors.

Foreign nationals residing in India.

Limited Liability Partnership

All you need is to maintain an average balance of Rs. 1,00,000/- per quarter. (Non-maintenance

of which entails a charge as per the following:)

When the AQB is less than 1 lakh and upto Rs.50,000/-, there is a service charge of Rs.1,500/-

per quarter.

When the is AQB less than Rs.50,000/-, there is a service charge of Rs.6,000/- per quarter.

Fixed Deposits

Long-term investments form the chunk of everybody's future plans. An alternative to simply

applying for loans, fixed deposits allow you to borrow from your own funds for a limited period,

thus fulfilling your needs as well as keeping your savings secure.

If you believe in long-term investments and wish to earn higher interests on your savings, NOW

is the time to invest your money in our Fixed Deposit. Get upto 9.25% on HDFC Bank Fixed

Deposit with an additional 0.50% for Senior Citizens.

Flexibility, Security and High Returns all bundled into one offering.

Check out the rates and book an FD TODAY!! NetBanking Users can login and book their Fixed

Deposit online immediately.

Features & Benefits

Potential to earn compound interest by reinvesting the principal amount along with the

interest earned during the period.

Flexibility in altering period of deposit of renewal deposit, maturity and payment

instructions, principal amount and rollover mode before maturity of the rollover deposit.

Higher rate of interest on Fixed Deposits for Senior Citizens.

Eligibility

The following can apply for a Regular Fixed Deposit

Resident Individuals

Hindu Undivided Families

Sole Proprietorship Firms

Partnership firms

Limited companies

Trust Accounts

Interest Rates

When you open a Fixed deposit with HDFC Bank

Your interest is calculated on a quarterly basis for deposits of 6 months and above

For those deposits with a tenure of below 6 months, your interest is calculated at maturity as

Simple Interest. The period of Fixed Deposit is calculated in number of days.

Interest for re-investment is calculated every quarter, and the Principal is increased to include

interest earned during the previous quarter.

Tax at source is deducted as per the Income Tax regulations prevalent from time to time.

RECURRING DEPOSIT.

Responsibilities don‘t come in Installments.

Stay prepared for them with HDFC Bank Recurring Deposits.

A small investment is all it takes in an uncertain environment and continued volatility in the

markets to be prepared for the future - your child's needs or even that dream holiday.

Invest an amount every month in HDFC Bank Recurring deposits so as to meet your financial

needs.

Features & Benefits

An investment as small as Rs 500 (and in multiples of Rs 100 there after) or as large as Rs

14,99,900/- per month

A minimum tenure of 6 months (and in multiples of 3 months thereafter) up to a maximum

tenure of 10 years.

For a much smaller investment per month, get interest rates equal to that of regular Fixed

Deposits.

TDS is not applicable on the Interest earned by Recurring Deposits as per current income tax

rules.

Grace Days Facility is 5 days. If the installment is paid within 5 days of the installment due

date, the customer will not be charged any penalty.

The following are eligible for a Recurring Deposit

Resident Individuals

Interest Rates

Don‘t let market conditions affect the returns on your savings !

Recurring Deposit rates remain constant irrespective of market rate fluctuations.

Rates for some key tenures:

Period Interest Rate (per

annum)

**Senior Citizen

Rates (per annum) Effective From

6 Months 6.75% 7.25% May 12, 2011

9 Months 7.25% 7.75% May 12, 2011

12 Months 7.25% 7.75% May 12, 2011

15 Months 8.50% 9.00% August 13, 2011

24 Months 8.50% 9.00% August 13, 2011

27 Months 8.50% 9.00% March 14, 2011

36 Months 8.50% 9.00% March 14, 2011

39 Months 8.25% 8.75% December 10, 2010

48 Months 8.25% 8.75% December 10, 2010

60 Months 8.25% 8.75% December 10, 2010

90 Months 8.25% 8.75% December 10, 2010

120 Months 8.25% 8.75% December 10, 2010

DEMAT ACCOUNTS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 1

million demat accounts.

HDFC Bank Demat services offers you a secure and convenient way to keep track of your

securities and investments, over a period of time, without the hassle of handling physical

documents that get mutilated or lost in transit.

HDFC BANK is Depository particpant both with -National Securities Depositories Limited

(NSDL) and Central Depository Services Limited (CDSL).

Features & Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction,

holding and trading in Demat form has the following benefits :

CHAPTER-2

OBJECTIVES

Objective of the Study:-

The objective behind preparation of this project was to get useful insight about the banking

sector. I have prepared this project with some specific objective that are given below.

To make aware about the loan facilities to customers.

To know about the rate of interest on different loans.

To measure the document require for opening of various accounts.

To aware about internet banking facility towards loans and deposits.

To know about the loan schemes of HDFC bank.

To know about the eligible criteria for taking loan.

To study most preferred form of investment.

CHAPTER 3

RESEARCH

METHODOLOGY

Research Methodology

Research Methodology:

Research methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically. In it we study the

various steps, the research process that are generally adopted to study the research

problem and basic logics behind them.

The research consisted of two stages. In the first stage, a survey was conducted to collect

the data about the customer. The second stage involved analysis of the data collected in

the first stage.

Data Collection:

Data has been collected both from primary as well as secondary sources as described

below.

Primary sources

The primary source of data was questionnaire conducted as part of the survey. This data

forms the backbone of the analysis of the customers‘ requirements. The survey is

described in detail in the following section:

Secondary sources

The secondary sources of data were the various websites and insurance manuals. This

mainly provided information about the insurance sector and the company‘s profile. These

helped in gaining knowledge about the industry. These sources are listed in References.

Sample Size:

100 individuals.

Research Design:

―Exploratory study‖ is selected for this purpose

MEANING OF EXPLOTORY RESEARCH

Explortory research is conducted with the purpose of gaining a better insight into a problem. Its

objective could be to

Evaluate the feasibility of a research project

Formulate a problem statement

Provide alternative option to a problem

Establish possibilities for further research

Sample Design:

Random Sampling Design was used for the study

Simple random sampling is that method in which each item of universe has an equal chance of

being selected in the sample. Which item will included in the sample and which not, such

decision is not made by an investigator on his bill but selection of the units is left on chance..

Sample Area:

Dhenkanal –(ODISHA) the sampling area.

Survey:

The methodology consisted of exploratory research. The data collection was done through

Filling of Questionnaires mostly based in dhenkanal (odisha). The questionnaire (given in at the

end of report) was used to gather information on the following areas:

General Information

Most Important Investment Area.

Investment Criteria.

Awareness of Investment.

Important Criteria In Banking.

Brand Awareness.

CHAPTER 4

ANALYSIS &

INTERPRETATION

DATA ANALYSIS & INTERPRETATION

1. Age Composition:

Analysis:

AGE COMPOSITION NO. OF PEOPLE

Less than 25 Years 5

26 Years to 35 Years 10

36 Years to 45 Years 45

46 Years to 55 Years 39

More than 55 Years 6

TOTAL 100

Interpretation:

In the market survey maximum percentage of the respondents is lie between the age

group of 36 years to 55 Years. This maximum percentage shows that most of the

emphasis (84%) are on those people who are well establish in their fields or in their

professions like job, business etc.

5% 10%

45%

39%

6%

Age Composition

Less than 25 Years

26 to 35 Years

36 to 45 Years

46 to 55 Years

More than 55 Years

2.Occupation Scenario:

Analysis:

OCCUPATION SCENARIO NO. OF PEOPLE

Student 9

Businessman 29

Employee 57

Professional 5

TOTAL 100

Interpretation:

In the survey maximum percentage i.e. more than half of the respondents are Employee

and the remaining respondents belong to student businessman and professional. It shows

that this report has total emphasis (95%) on those people who are well established and

also experienced and decision makers.

0%

10%

20%

30%

40%

50%

60%

9%

29%

57%

5%

Occupation Scenario

Occupation Scenario

3. ANNUAL INCOME:

Analysis:

INCOME SCENARIO NO. OF PEOPLE

Less than Rs.60000 30

Rs.60000 to 1.5 Lakhs 23

Rs.1.5 lakhs to 2.5 lakhs 36

More than Rs.2.5 lakhs 11

TOTAL 100

Interpretation:

From this survey we conclude that 30% of the people have annual income up to Rs.60000

and more than half of the people i.e. 59% people have income between Rs.60000 to 2.5 lakh.

It shows that this survey has balanced research and findings without focusing on any specific

income group. People of different income groups helped us to study the clear relationship

between Banker & Customer.

30%

23%

36%

11%

Income Scenario

Less than Rs.60000

Rs.60000 to 1.5 lakh

Rs.1.5 to 2.5 lakh

More than Rs.2.5 lakh

4.What is the percentage of rate of interest on different loans?

Analysis:

Types of Loans. % of rate of interest.

(a) Personal Loan. 20

(b) Car Loan 25

(c) Loan Against Security 25

(d) Home Loan 30

Interpretation.

The maximum rate of interest is 20% on personal loan. Then car loan and home loan 25%. Loan

against securities 30%

20

25

25

30

% of rate of intrest.

(a) Personal Loan.

(b) Car Loan

(c) Loan Against Security

(d) Home Loan

5.what type of documents required for opening various account?

Analysis:

Documents No.

(a)Passport copy 20

(b)Voter id card 35

(c)Driving license 30

(d)Telephone bill 15

Interpretation: In this analysis 20% of the respondent having passport, 35% of the respondent

having voter id card, 30% driving license, 15%telephone bill.

0%

20%

40%

60%

80%

100%

(a)Passport copy (b)Voter id card (c)Driving license (d)Telephone bill

20 35 30 15

No.

No.

6.What type of loan is available in HDFC bank?

Analysis:

Loans available Numbers

(a)Personal loan 30

(b)car loan 10

(c)Loan against gold 10

(d)Home loan 45

(e)loan against securities 5

Interpretation: In this survey 45 of the respondents prefer home loan ,likewise 5, 10,10,30 loan

against securities ,car loan, loan against gold, personal loan respectively.

0

10

20

30

40

50

(a)Personalloan

(b)car loan (c)Loanagainst gold

(d)Homeloan

(e)loanagainst

securities

30

10 10

45

5

Numbers

Numbers

7.How many types of deposits are available in HDFC bank?

Analysis:

Deposits available Numbers

(a)fixed 30

(b)savings 35

(c)recurring 15

(d)current 20

Interpretation: In this survey it is cleared that 35% of respondent interested to deposit as

savings a/c,30% fixed,20%current and 15% as recurring deposits.

30

35

15

20

Numbers

(a)fixed

(b)savings

(c)recurring

(d)current

8: CORRELATION BETWEEN AWARENESS OF CUSTOMERS ABOUT HDFC HOME LOAN

ACCORDING TO THEIR AGE.

Analysis:

AGE No. OF RESPONSE

20-25 25

25-30 46

30-35 23

35-40 21

40-45 22

45-50 24

50-55 20

60 ABOVE 55

Interpretation:- During marketing research awareness of HDFC is broadly classified into 8

categories. Where 20-25 are 25% , 25-30 are 46%,30-35 are 23%,35-40 are 21%,40-45 are 22%,

45-50 are 24%, 50-55 are 20%, 55-60 are 60% where respondents are aware

20-25 25-30 30-35 35-40 40-45 45-50 50-55 55-60

No. of Responses 25 46 23 21 22 24 20 60

0

10

20

30

40

50

60

70

No. of Responses

9. WHICH FORM OF INVESTMENT WILL YOU PREFER:

Analysis:

MOST PREFFERED FORM OF INVETMENT NO. OF PEOPLE

Bank Fixed Assets 72

NSC‘s / Post Office Schemes 15

Share Market 2

Life Insurance 7

Mutual Funds 4

TOTAL 100

Interpretation:

From this survey we found that highest percentage of the people go for Bank Fixed

Assets for their investments. Now a days people are aware of all the investment related to

banking and gradually it will be on the top most priority for the general public.

72%

15%

2% 7% 4%

Most Preffered Form Of Investment

Bank Fixed Assets

NSC's / Post Office Schemes

Share Market

Life Insurance

Mutual Funds

10. WHAT IS YOUR CRITERIA WHILE INVESTING:

Analysis:

MOST PREFERABLE INVESTMENT CRITERIA NO. OF PEOPLE

Higher Returns 25

Liquidity 25

Security 10

Insurance Cover 10

Tax Benefits 30

TOTAL 100

Interpretation:

This research shows that maximum percentage of the people is concerned with Higher

Returns, Liquidity and Tax Benefits.

27%

25% 10%

8%

30%

Most Preferable Investment Criteria

Higher Returns

Liquidity

Security

Insurance Cover

Tax benefits

11. WHICH BANK DO YOU PREFER FOR YOUR INVESTMENT:

Analysis:

BRAND RELIABILITY NO. OF PEOPLE

HDFC Bank 60

PNB 18

CANARA Bank 12

UCO Bank 10

TOTAL 100

Interpretation:

This survey shows that HDFC bank has 60% preferences. Also this shows that HDFC Bank

still and will remain No.1 Bank in investment area as it provides Flexibility, Higher Returns,

Liquidity, Tax Benefits, Better Services etc.

60%

18%

12% 10%

0 1 2 3 4 5

0%

10%

20%

30%

40%

50%

60%

70%

Brand Reliability

Brand Reliability

12. DO YOU FEEL SECURE WITH HDFC BANK:

Analysis:

CUSTOMER SECURITY ANALYSIS NO. OF PEOPLE

Yes 74

No 26

TOTAL 100

Interpretation:

This Research shows that maximum people feel secure under HDFC Bank. They want to

invest in different services of HDFC Bank.

.

YesNo

0%

10%

20%

30%

40%

50%

60%

70%

80%

74%

26%

0 0

Customer Security Analysis

Customer Satisfaction

13.YOU PREFER HDFC BANK FOR WHICH OF THE FOLLOWING REASON:

Analysis:

PREFERENCES CUSTOMERS NO. OF PEOPLE

Better Services 22

Good Reputation 21

Norms are low 18

Interest Rate 23

Immediate Feedback 16

TOTAL 100

Interpretation:

This Analysis shows that customer prefer HDFC Bank for its features like Better

Services, Good Reputation, for Low Norms and high Interest Rates as compared to other

investment organizations

Customer Preferencec

0%

5%

10%

15%

20%

25% 22% 21%

18%

23%

16%

Customer Preferences

Customer Preferencec

14.ARE YOU SATISFIED WITH THE PRODUCTS OFFERED BY HDFC:

Analysis:

CUSTOMER SATISFACTION NO. OF PEOPLE

Yes 78

No 22

TOTAL 100

Interpretation:

From this survey we concluded that maximum percentage of the customers is satisfied by

the products provided by the bank. It shows that the bank fulfill the needs and wants of

the customers very effectively

Customer Satisfaction

0%

100%

YesNo

78%

22%

Customer Satisfaction

Customer Satisfaction

15. RATING OF CUSTOMER HDFC AS A GOOD BANK.

Analysis:

PARAMETRE RESPONSES

EFFICIANCY 80%

INTERNET BANKING 30%

PRODUCT RANGE 85%

NETWORK 33%

MOBILE BANKING 22%

Interpretation:-During the marketing research we got efficiency 32%, interenet banking

12%,product range 34%,network 13% and mobile banking 9%.

Sales

0%

20%

40%

60%

80%

100%

EFFICIANCYINTERNETBANKING PRODUCT

RANGE NETWORKMOBILE

BANKING

80%

30%

85%

33%

22%

Sales

16: MARKET SHARE IN DHENKANAL AS COMPARISION TO COMPETITORS.

Analysis:

BANK NAME % OF SHARE

HDFC 20

SBI 30

ICICI 25

BOB 5

PNB 5

CANARA 10

OTHERS 5

Interpretation:-At the time of marketing research we got market share of HDFC 20%, SBI 30%,

ICICI 25%,BOB 5%, PNB 5%, CANARA 10%,OTHERS5%.

0

5

10

15

20

25

30

35

HDFC SBI ICICI BOB PNB CANARA OTHERS

% OF SHARE

% OF SHARE

17: FACTORS RESPONSIBLE FOR PERFORMANCE OF HDFC IN DHENKANAL.

Analysis:

PARAMETERS % OF SHARE

PRODUCT 55

ADVERTISEMENT 5

MANPOWER 30

INTERNET BANKING 2

MOBILE BANKING 8

INVESTMENT SCHEME 15

NETWORKK 6

Interpretation:-At the above it reveals that the product is 55%, advertising 5%,manpower

30%,internet banking 2%,mobile banking 8%,investment scheme 15%.

55

5

30

2 8

15

% OF SHARE

PRODUCT ADVERTISEMENT MANPOWER

INTERNET BANKING MOBILE BANKING INVESTMENT SCHEME

CHAPTER- 5

FINDINGS

Followings are the major findings:-

This Research shows that maximum people feel secure under HDFC Bank. They want to

invest in different services of HDFC Bank.

In this survey we concluded that most of the customers choose LTD plans for their

savings. Except this mostly preferred plans are insurance and saving accounts. This

analysis shows that customers are interested to secure their short term liquidity as well as

long term liquidity.

In the market survey maximum percentage of the respondents is lie between the age

group of 36 years to 55 Years. This maximum percentage shows that most of the

emphasis (84%) are on those people who are well establish in their fields or in their

professions like job, business etc.

In the survey maximum percentage i.e. more than half of the respondents are Employee

and the remaining respondents belong to student businessman and professional. It shows

that this report has total emphasis (95%) on those people who are well established and

also experienced and decision makers.

From this survey we found that highest percentage of the people go for Bank Fixed

Assets for their investments. Now a days people are aware of all the investment related to

banking and gradually it will be on the top most priority for the general public.

This survey shows that HDFC bank has 60% preferences. Also this shows that HDFC

Bank still and will remain No.1 Bank in investment area as it provides Flexibility, Higher

Returns, Liquidity, Tax Benefits, Better Services etc.

From this survey we concluded that maximum percentage of the customers is satisfied by

the services provided by the bank. It shows that the bank fulfill the needs and wants of

the customers very effective

This Analysis shows that customer prefer HDFC Bank for its features like Better

Services, Good Reputation, for Low Norms and high Interest Rates as compared to other

investment organizations

CHAPTER-6

LIMITATION OF THE

STUDY

Limitations of the Study

The research is confined to certain parts i.e. dhenkanal. It does not show a pattern

applicable to whole state.

Some respondents actually not understand the questions and give wrong information as

per their understanding.

Analysis on one day or in one segment can change very quickly in a rapidly changing

industry.

Because of limitation time this study could not evaluate in detail.

Published record and data also used for study which have their own limitation

Sometime officials were very busy so they do not give me proper attention.

It provides less information to customer about loan.

Lack of knowledge about loan so it was difficult to understand the loan procedure.

Data is less available due to more secondary and less primary so it is difficult to collect.

The whole data is based on historical analysis so it is not appropriate to use in present

and prediction of future.

Lack of support of managers at operation time

Complexity of work regarding loan.

The calculations are so complex that it needs expertise.

CHAPTER-7

RECOMENDATION

Recommendation

On the basis of entire analysis, the following thing are suggested:-

Through the bank has been successful increasing its deposit but to further improve upon such

situation it can introduce some new and attractive schemes for public .Such schemes can be in the

form of higher rate of interest and shorter maturity period for FD,s etc.

Bank should also thing for improving its day services to its clients .Such services can be

improved by providing prompt services and showing an attitude of co–operation to its client . It

will help to give a kind of confidence to public and build a better image.

Bank should try to expand ATM service.

Bank should try to finance more and more project.

Financing will help it to earn higher amount of profit, and higher profit help in attracting more

and more customer.

A separate test for recruiting and selection qualified employee can be another good suggestion for

bank, well planed test will help to ensure that the bank has right kind of people working on right

place at right time.

Another suggestion can be in regard to inter –personal relationship between the employees of

bank. Better relationship will help to make the functioning of the bank more effective and

efficient.

Gift to employees on special occasion can be another good way to increase the moral of its

employees.

Gift to customer on special occasion it will help increasing goodwill of bank.

CHAPTER-8

CONCULUSION

Conclusion

Customers of dhenkanal have good awareness level about HDFC bank as well as about

its loans and product.

The advertisement campaign has successfully been able to increase the market share of

HDFC in dhenkanal.

The modern day‘s technology presentation used by HDFC bank for providing banking

services has sent positive signals in mind of consumers.

The network of HDFC in dhenkanal is the best among the other competitors.

The housing loan facility provided by the bank is best as compare to another

Bibliography

BIBLIOGRAPHY :-

‗‘INTRODUCTION BOOK ON DEPOSITS‘‘- 1993 by shri.satish kumar sharam,

‗‘RESEARCH METHODOLOGY-METHOD AND TECHNIQUES‘‘ –by c.r.kothari, new age

international publisher.

‗‘BANKING LAW AND PRACTICES‘‘-by p.n.vershney, sultan chand &sons.

‗‘ANNUAL REPORT OF HDFC BANK‘‘

MAGAZINES

Business India

Business Today

PAPER & REPORT

Economic Times

Times of India

INTERNET

www.google.co.in

www.hdfcbank.com

www.scribd.com

ANNXURE

Questionnaire I am MAHENDRA MALLIK, pursuing my MBA from ICL INTITUTE OF

MANAGEMENT AND TECHNOLOGY As a part of my curriculum I am doing a research

on LOANS &PRODUCTS. Please help me by filling up this questionnaire and provide me

the required information. The information provided by you will be kept confidential and used

for the academic purpose.

1. Age Composition.

□ less than 25 years

□ 25-35 years

□ 36-45 years

□ 46-55 years

□ more than 55 years

2. Occupation Scenario.

□ Male □ Female

3. Annul Income

□ Unmarried □ Married

4.What is the percentage of rate of interest on different loans?

personal loan 20%

car loan25%

loan against securities 25%

home loan 30%

5.what type of documents required for opening various account?

Passport copy

Voter id card

Driving license

Telephone bill

6.What type of loan is available in HDFC bank?

Personal loan 30%

Car loan 10%

Loan against securities 10%

Home loan 45%

Loan against gold 5%

7.How many types of deposits are available in HDFC bank?

Fixed

Savings

Recurring

Current

8.correlation between awareness of customers about HDFC home loan products and their age.

□ Student □ Businessman

□ Employee □ Professional

9. Which form of investment will you prefers.

□ Public Sector

□ Private Sector

□ Co-operative Sector

10. What is your criteria while investing.

□ Less than Rs. 60000

□ Rs. 60000-Rs. 1.5 lakh

□ Rs. 1.5-Rs. 2.5 lakh

□ more than Rs. 2.5 lakh

11. Which bank do you prefer for your investment.

□ up to 5% □ 5-10%

□ 10-20% □ more than 20%

12. Do you feel secure with HDFC bank.

a) Bank Fixed Assets

b) NSC‘s / Post Office Schemes

c) Share Market

d) Life Insurance

e) Mutual Funds

13. You prefer HDFC bank for which of the following reasons.

a) HDFC

b) PNB

c) CANARA Bank

d) UCO Bank

14. Are you satisfied with service offered by HDFC bank.

□ YES □ NO

15. Rating of customer HDFC as a good bank.

a) FD

b) LTD

c) Saving Account

d) Insurance

e) None

16. Market share in Dhenkanal as compare to competitors.

a) Don‘t know about the Bank

b) Don‘t like the Bank

c) Don‘t know how to Invest

17.Factor responsible for performance of HDFC bank in Dhenkanal.

a) Better Services

b) Good Reputation

c) Norms are Low

d) Interest Rate

e) Immediate Feedback