super bowl ad mania 2011
DESCRIPTION
7 tips you can use for your business -- based on 7 tactics from Super Bowl advertisers.TRANSCRIPT
Super Bowl Ad ManiaMarketing & PR Lessons for Your Business
Secrets behind the 2011 Super Bowl
Advertising (And PR) Successes…
and how YOU can use them for
your business too!
Super Bowl Ad ManiaMarketing & PR Lessons for Your Business
Listen or Watch the webcast at: http://tinyurl.com/AdMania2011
Hosted by: Jennifer Brand [email protected]
@prpowertools
Super Bowl Ad ManiaMarketing & PR Lessons for Your Business
Super Bowl Ad ManiaMarketing & PR Lessons for Your Business
Super Bowl Ad ManiaMarketing & PR Lessons for Your Business
2011 Ad Stats:
$3,000,000 Average Cost of 30-second ad
$100,000 Average Cost per second
111,000,000 Average Number of SB viewers*
*SB XLV is the most-watched program of all time
Super Bowl Ad ManiaMarketing & PR Lessons for Your Business
Super Bowl Ad ManiaMarketing & PR Lessons for Your Business
USA Today’s Ad Meter
• Anheuser Bush reigns, until 2009 (Doritos)
• 2010: Snickers – Betty White
• 2011: Darth Vader
Super Bowl Ad ManiaMarketing & PR Lessons for Your Business
USA Today’s Ad Meter
• Anheuser Bush reigns, until 2009 (Doritos)
• 2010: Snickers – Betty White
• 2011: Darth Vader
Super Bowl Ad ManiaMarketing & PR Lessons for Your Business
Lesson 1: Cause a Controversy
Super Bowl Ad Mania Marketing & PR Lessons for Your Business
Lesson 1: Cause a Controversy
Super Bowl Ad Mania Marketing & PR Lessons for Your Business
Lesson 2: Consistent Branding
Super Bowl Ad Mania Marketing & PR Lessons for Your Business
Lesson 3: Sneak Peaks & Reveals
Super Bowl Ad Mania Marketing & PR Lessons for Your Business
Lesson 4: Listen to your AUDIENCE (or even better, have your audience shape & share your message)
Super Bowl Ad Mania Marketing & PR Lessons for Your Business
Lesson 5: Giveaways
Super Bowl Ad Mania Marketing & PR Lessons for Your Business
Lesson 6: Leverage & MAXIMIZE Exposure
Super Bowl Ad Mania Marketing & PR Lessons for Your Business
Lesson 7: Go for your GOAL (awareness, relationships with consumers….
Super Bowl Ad Mania Marketing & PR Lessons for Your Business
Super Bowl Ad Mania Marketing & PR Lessons for Your Business
Super Bowl Ad Mania Marketing & PR Lessons for Your Business
Super Bowl Ad ManiaMarketing & PR Lessons for Your Business
Wrap up:Cause a Controversy
Consistent Branding
Sneak Peaks & Reveals
Listen to Your Audience
Giveaways
Leverage & Maximize Exposure
Go for Your Goal
Super Bowl Ad ManiaMarketing & PR Lessons for Your Business
Want More?
Super Bowl 2011 Commercials: www.FoxSports.com/Ads
Free PR resources, tips, tactics and tools at
www.PRpowertools.com