sxsw ‘17: why you need to go and how to validate the cost
TRANSCRIPT
SxSW ‘17: Why You Need to Go and
How to Validate the Cost
Who are ADLIB?
Since 2001 we’ve immersed ourselves in the Digital, Marketing, Creative, Technology, eCommerce and UX
communities. Out of this has arisen a highly respected and experienced team regularly called on to share their unrivalled knowledge and connect the finest talent with
ambitious start ups, thriving SMEs, agencies of all shapes and sizes, challenger brands and global
organisations.
www.adlib-recruitment.co.uk
@AdLibRecruit@GabbyADLIB
SxSW
Cost
“Hard” costs:
£1,000 flight £1,000 hotel£500 Interactive Badge £50 - £200 daily spending money
In short, you’re likely looking just over £3,000
“Soft” costs:
Time out of the officeMarketing support Impact on colleagues’ productivity
What’s the cost?
Maximising the investment
Have a clear idea of what you want
Quantify this as much as possible
Use these goals to help work out:- Is SxSW the best place for you- How you should be structuring your
approach
(Be specific, Put a figure on this, Follow your typical ratios)
@AdLibRecruit@GabbyADLIB
A Structured Approach
● Pre event● During event● Post event
@AdLibRecruit@GabbyADLIB
What comes out of it
Minimising the cost
● Schemes / Grants● Internal incentives● Talking / Showcasing● Going with a group
Money Hacks
@AdLibRecruit@GabbyADLIB
www.adlib-recruitment.co.uk
@AdLibRecruit@GabbyADLIB
questions?
@AdLibRecruit@GabbyADLIB