sxsw 2014: startups, bow to your marketer overlords
TRANSCRIPT
SXSW 2014:Startups, Bow to
Your Marketer OverlordsDavid Berkowitz
CMO, [email protected]
@dberkowitz / @mrywww.mry.com
about.me/dberkowitz
What we’ll cover today• Overview• Brands• Tech• Speakers• Resources
Who am I? You can judge a man by his #selfies
Meet The Man
“The closest I came to meeting The Man at SXSW this year is David Berkowitz, the chief marketing officer of digital agency MRY.”- Casey Newton, The Verge
The most ironic SXSW ever! 3 key themes• Irony 1: Sharing privacy
– Everyone’s sharing public updates about the speakers and apps that are trying to protect our privacy
• Irony 2: Branded technologists– In a striking inversion, the most successful technologies at
SXSW were launched by brands
• Irony 3: FOMOgraphy– The focus is often less about what you do there than how
jealous you make the people who aren’t there
Reach of SXSW chat: 2.45 billion
Truth
If you can't get business done at SXSW, you're not doing it right. – Peter Kim
Brands #pwn Austin
It’s a show about marketing, not tech
Brands are the new startups
“Once upon a time, long, long ago, SXSW was the place you'd visit to experience cool, new startup technology…. While there are still startups at SXSW and that remains a big reason brands attend, this year it was mostly big brands sharing tech wizardry.”- Steve Hall, Adrants
Want to meet brands? They’re on stage everywhere
Want to #win #sxsw? Combine #food & #tech
Kind Bar gave a lift to Enterprise renters
CBS made it rain for Under the Dome
Pennzoil brings Mario Kart to life
Of course, some marketers ran out of ideas this year
Words to live by
What is effectiveis invisibleto the eyes
From Effie Worldwide Blog, The Hidden Effectiveness of SXSW
And then there was this little ol’ brand known as
MRY (ahem)…
We unleashed a 3D printed Rev Run army
People loved their little Revs
A true team effort
We showed we cared #PoPbook
Come on, get happy
Old school!
We’ll agree to not disagree
Hundreds share #mrysxsw love
Fine, tech was there too
Not a show for breakthrough tech
Omlet wins startup buzz
Source: DigitasLBi
Most Buzzed About Start-Up
Secret captures the underground SXSW
Avoid Humans lets you escape the mobs
Samba introduces reactive video messaging
Locus Social surfaces social, local trends
Skully Helmets, Avegant Glyph wear their buzz well
Want to be lord of the Ring?
Pixc introduces a new business model for photo editing
Least popular tech company? Uber!
People REALLY hated Uber
Source: DigitasLBi
Most popular food trucks
1.Dominque Ansel – Milk & Cookie
2.3D Oreo
3.IBM Truck
Explore more startups at #WiN30S
Speakers
Curiosity > Information
Inspiring curiosity is the ultimate form of empowerment. – David Trahan, AgencySpy
Privacy a hot topic for the most tweeted speakers
Source: DigitasLBi
“Stand up for your work. No one else can do it as well as you can.” – Lena Dunham
“They are setting fire to the future of the internet. You guys are all the firefighters.” – Edward Snowden on the NSA
“One of the best ways to achieve
justice is to expose injustice” – Julian
Assange, WikiLeaks
“It’s not about reading facts on a Wikipedia page. To feel that knowledge
makes you take ownership of that
knowledge.” – Neil deGrasse
Tyson
“People are far too skittish to talk about
failures.” – Chelsea Clinton
Resources• Effie Awards roundup of what’s effective at SXSW (David Berkowitz contribution)• Effie Awards: The Hidden Effectiveness of SXSW (David Berkowitz byline)• Adrants: 6 Reasons Why SXSW is Still Awesome• Keyhole Real-time tracker tracker: SXSW • #WiN30S startup competition• SXSW Startup Accelerator awards• iMedia: 4 trends disrupting marketing strategies (David Berkowitz interview):• AgencySpy: 3 simple yet impactful SXSW takeaways (David Trahan byline):• Ad Age: How SXSW Became All about Innovation in Marketing, not Tech (David
Berkowitz byline)