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SXSW: Visual Commerce Impact
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WHAT we’re seeing
WHY it matters
WHAT’s working
HOW to succeed4/
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Social. Smart.
Connected.Early brands focused on engagement.
THE SWELL
The most authentic, compelling and abundant brand assets available.How to harness the entire wave?
THE WAVE’S TRUE VALUE
CC photo credit: Scottish Government
Brands miss out on the wave’s true value.
STILL SKIMMING THE SURFACE
Mobile first (& foremost): Why show Tinder? It uses visual simplicity to drive addictive engagement. Visual potential is in our pockets – and it’s changing digital design.
880 billion photos will be taken in 2014.
THE BIG PICTURE
Source: Yahoo
63% agree: customer photos are more trustworthy than brand photos.
VISUALIZE THE TRUST GAP
#top5photos
Client:
Texas Tourism
User:
whitneyredman
Top Converter # 5
#placement
#shoppability
#promotion
3 VISUAL COMMERCE IMPERATIVES
Dolls Kill: Large, HQ photos
Pura Vida: Pairing
Which photos will yield the highest conversion rates?
Photorank predictions
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Photorank predictionsDyson Drury Inn
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#thankyou
Amy Lanigan
V.P. Client Strategy, FluidIan Greenleigh
Director of Marketing, Olapic
@be3d @lanigan