taking retail to the next level by mattia perroni, jumia egypt - arabnet beirut 2014

Shop Smart. Shop Online

Contact Us

272/273 – Second Section

New Cairo

www.jumia.com.eg

[email protected]

www.jumia.com.eg

March, 2013

ST

RIC

TLY

CO

NF

ED

EN

TIA

L

TAKING RETAIL

IN EGYPT AND MIDDLE EAST

TO THE NEXT LEVEL

@JumiaEgypt

13of SHOP SMART. SHOP ONLINE.2

WHAT HAPPENED BEFORE JUMIA EGYPTWHAT HAPPENED BEFORE JUMIA EGYPT

• Undergrade at Bocconi University of Milan and Master of Business Administration at Koç

University (Turkey), Fudan University (Shanghai)

• 2 years of Strategic Consulting at L.E.K. Consulting in London and Munich offices

• Founded two companies: one operating withing the LED and Digital signage e-commerce

market in Italy and the other one is active in the digital advertisment industry

• Joined Rocket Internet in 2010 in Manila, Philippines for 1 year, launching «Lazada», now

the biggest online retailer in South East Asia

• Moved to Egypt in 2012 as CEO of Jumia Egypt

• Love football and technology

• I personally think that energy, passion and dedication are my keys to succeed

• Undergrade at Bocconi University of Milan and Master of Business Administration at Koç

University (Turkey), Fudan University (Shanghai)

• 2 years of Strategic Consulting at L.E.K. Consulting in London and Munich offices

• Founded two companies: one operating withing the LED and Digital signage e-commerce

market in Italy and the other one is active in the digital advertisment industry

• Joined Rocket Internet in 2010 in Manila, Philippines for 1 year, launching «Lazada», now

the biggest online retailer in South East Asia

• Moved to Egypt in 2012 as CEO of Jumia Egypt

• Love football and technology

• I personally think that energy, passion and dedication are my keys to succeed

13of SHOP SMART. SHOP ONLINE.

Jumia is part of Rocket Internet: The leading

online VENTURE BUILDER worldwide

2 of 14

ww

w.ju

mia

.co

mA WORLDWIDE LEADING COMPANY IN E-COMMERCE

MORE THAN €2 BILLION revenue IN INTERNET START-UPS WORLDWIDE

150+ VENTURES WORLDWIDE

15.000+ EMPLOYEES WORLDWIDE

Selected Ventures, Rocket Internet, 2013


Market Potentials, Infrastructure and People enable

the community to innovate and create through

technology

Market Potentials, Infrastructure and People enable

the community to innovate and create through

technology

4

INNVOATION

TECHNOLOGY

ENTREPRENEURSHIP

MARKET POTENTIAL

INFRASTRUCTURE

PEOPLE


Retail Internet Penetration in Egypt is growing to

catch up with more developed countries

Retail Internet Penetration in Egypt is growing to

catch up with more developed countries

5

USA (1999-03), Others (2005,2009) and EG (2012-16F):

Online Retail penetration as % of total retail,

Source: McKinsey Global Institute, Jumia Analysis

• Egypt following the trend of the

more Internet developed

countries

• Egypt expected to reach about

5% online retail penetration

during 2016

Year 1 Year 2 Year 3 Year 4 Year 5

% Online retail over total US

% Online retail over total Eg

% Online retail over total Turkey, Europe, SEA


Egypt is both better and worse than the rest of the

Middle Eastern countries because of its people

Egypt is both better and worse than the rest of the

Middle Eastern countries because of its people

FACEBOOK

PENETRATION

LOYALTY TO THE

EXPERIENCE

ENTERPRENEUR

INSIDE

• During the Egyptian revolution the penetration of Facebook

increased signigficantly making Egypt the second fastest Facebook

growing country and among the 10 largest Facebook countries

worldwide (and Jumia the fastest growing page in Egypt)

• Repurchase rate relation with net promoter score is the highest

we ever experienced

• «Give an Egyptian a good experience the first time and he

will never change. On the other hand give him a bad first

time and he will tell all his friends forever»

• BETTER EXPLAINED IN THE NEXT SLIDE


EGYPT IS FULL OF CREATIVE ENTREPRENEURS!EGYPT IS FULL OF CREATIVE ENTREPRENEURS!


Back to Basics the root cause of why people

shop online

Back to Basics the root cause of why people

shop online

8

WHY DO YOU

SHOP ONLINE?


The main reason why people shop online is

different from developed countries and developing

countries

The main reason why people shop online is

different from developed countries and developing

countries

9

WHY DO YOU SHOP ONLINE?

Level of e-development of the country

PRICE TIME

HighLow

USAEUROPESOUTH

AMERICA

SOUTH

EAST ASIA

MIDDLE

EASTAFRICA

Source: Jumia Analysis


IT IS NOT ABOUT IDEAS, IT IS

ABOUT EXECUTION, PEOPLE AND

THE MARKET YOU ARE IN

IT IS NOT ABOUT IDEAS, IT IS

ABOUT EXECUTION, PEOPLE AND

THE MARKET YOU ARE IN

10

Idea

10%

Market

30%

Execution

30%

People

30%

HOW DO YOU MAKE A BUSINESS SUCCESSFUL?

Shop Smart. Shop Online

Contact Us

272/273 – Second Section

New Cairo

www.jumia.com.eg

[email protected]

THANK YOU

Mattia Perroni

Managing Director

[email protected]

taking retail to the next level by mattia perroni, jumia egypt - arabnet beirut 2014

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