telefonica global millennial survey 2014 - focus on education and employment
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In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions. This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Around the world Millennials, young adults aged 18-30, believe education should be a primary area of focus for their generation and their governments. While Millennials are split on the level of satisfaction with their education, according to results of Telefónica’s second Global Millennial Survey, there are varying education-related concerns from affordability to access to technology.TRANSCRIPT
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Learn more at www.telefonica.com/millennials
Telefónica Global Millennial Survey: Focus on Education & Employment
Title
1. Education system 57 percent
2. Public health system facilities such as hospitals
31 percent
3. Safe, affordable housing 28 percent
Education and Career Aspirations are Top of Mind _ Around the world Millennials, young adults aged 18-30, believe education should be a primary area of focus for their generation and their governments. While Millennials are split on the level of satisfaction with their education, according to results of Telefónica’s second Global Millennial Survey, there are varying education-related concerns from affordability to access to technology. Millennials are also looking for an education that will prepare them for future success and are focused on their careers.
“I think my country’s best days are ahead”
1. Education system 52 percent
2. Safe, affordable housing 42 percent
3. Public health system facilities such as hospitals
31 percent
1. Education system 67 percent
2. Public health system facilities such as hospitals
35 percent
3. Safe, affordable housing 26 percent
United States: Millennials say affordability (66 percent) is the key element needing improvement in their education system, followed by quality of teachers (53 percent) and quality of curriculum (52 percent) Western Europe: Millennials say quality of curriculum (60 percent), quality of teachers (52 percent) and access for all (44 percent) are the areas most needing improvement. Latin America: Millennials believe quality of teachers (69 percent), followed by quality of curriculum (64 percent) and access to technology (61 percent) are the elements that most need improvement
Perspectives on key education issues vary between regions_
Globally, Millennials are passionate about improving education_
United States
Latin America
Western Europe
Millennials believe their countries should focus on improving education over any other aspect of domestic infrastructure_
Most Millennials believe their country’s education system prepared them for their professional futures, though results vary between regions
• United States: 74 percent • Western Europe: 64 percent • Latin America: 66 percent
Millennials are split when it comes to satisfaction with education systems in their countries _ About half (52 percent) are satisfied with their country’s education system, though Latin American Millennials are the least satisfied
• United States: 59 percent • Western Europe: 58 percent • Latin American: 42 percent
In your opinion, what aspects of your country’s infrastructure should your government focus on improving?
Which of the following are you personally most passionate about supporting or helping to improve?
U.S. Western Europe
Latin America
Education 16% 13% 22% Poverty 12% 12% 16% The economy 12% 5% 5% The environment 7% 12% 12%
• Among global Millennials, a strong education system
(27 percent) is seen as a characteristic that makes their country poised for growth, falling slightly behind equal opportunities for all (28 percent)
• 42 percent of Millennials worldwide say that the current education system hinders domestic growth
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Learn more at www.telefonica.com/millennials
Telefónica Global Millennial Survey: Focus on Education & Employment
Title
Millennials are optimistic about their futures, with Latin Americans expressing the most optimism (96 percent), Western Europeans the least (80 percent) and U.S. Millennials falling in the middle (89 percent). • Millennials are significantly more focused on having a stable, well-paying job in the next 10 years (43 percent)
over personal accomplishments, such as owning a home (16 percent) or getting married (9 percent) • They are more likely to pursue a career in technology or to start their own business (24 percent each) than any
other field
Which field of study do you believe is the most important for ensuring your personal future success?
United States 1. Healthcare/medicine: 17 percent 2. Computer science and
programming: 16 percent 3. Business: 14 percent 4. Engineering: 8 percent
Western Europe 1. Computer science and
programming: 14 percent 2. Foreign languages: 11 percent 3. Healthcare/medicine: 10 percent 4. Business: 10 percent
Latin America 1. Engineering: 18 percent 2. Computer science and
programming: 14 percent 3. Foreign languages: 14 percent 4. Business: 10 percent
• Twenty six percent of Latin American Millennials believe starting their own business is an important personal accomplishment to achieve in the next 10 years, whereas only 8 percent of U.S. Millennials and 6 percent of Western European Millennials believe the same
• Seventy-two percent of Millennials believe they have opportunities in their country to become an entrepreneur or develop and bring an idea to market. This sentiment is strongest in the United States where 84 percent of U.S. Millennials agree that they have entrepreneurial opportunities, and 67 percent of Latin American and Western European Millennials say the same
Millennials are optimistic about the future, and emphasis is placed on setting up for success _ _
The entrepreneurial spirit is alive_
Four out of five (81 percent) Millennials in Latin America are interested in seeking opportunities abroad if they are not available at home. Two-thirds of U.S. Millennials are interested in seeking opportunities abroad, and 61 percent of Western European Millennials would consider employment opportunities in other countries.
Millennials will follow opportunities abroad _
Survey Methodology Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30, across 18 countries in three regions including the United States, Western Europe and Latin America. Penn Schoen Berland conducted research from 23 June – 4 August 2014 via online survey and central recruit to online survey. Millennials from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Germany, Guatemala, Mexico, Nicaragua, Panama, Peru, Spain, United Kingdom, United States, Uruguay and Venezuela were surveyed. Country sample sizes represented in the global number are weighted by the percent of the population in each country with access to the Internet, gender, and age. The U.S. Hispanic and U.S. Non-Hispanic populations are weighted to census. The global margin of error is +/-1.2 percent. Exact sample composition is not identical wave over wave and demographics can vary. Trend may be somewhat affected by these variations.
United States
Western Europe
Latin America
Gaining perspective on the world 64% 53% 47% Being exposed to a different culture 63% 55% 42% Finding a better-paying job 32% 33% 50%
While they are interested in seeking opportunities abroad, Millennials are concerned about “brain drain,” having the best and brightest leave to pursue opportunities abroad, and that their countries are not doing enough to develop and retain youth. Seventy-eight percent of Latin American Millennials believe their countries are not doing enough, and 69 percent of Millennials in Western Europe and 61 percent in the United States share the sentiment.
The reasons for seeking work abroad vary by region