The 3Cs of WordPress

@davidscotttuftsdavidscotttufts.com

A Custom Trifecta

About Me• Born and raised in Brazil• Live in Grand Rapids, Michigan• 1 beautiful wife• 6 great kids (5 boys and 1 girl)• Co-founder at Rocketwood• Web Producer at RBC Ministries• Developing KickPress, a WordPress plugin

The Sweet Smell of Success

Graph by Francesco Schwarz

After 2 years with WordPress on odb.org• From 2.1 million to 5 million page views per month

• From 0 to 140,000 subscribers to daily email

•Over 50% increase in web donations

•Over 110,000 mobile app sales

•Over 140,000 Facebook fans

• 40% less hardware

• 30% savings

WordPress Powers 16.7% of the Web

WordPress Evolution

1. Blog2. Multi-User3. CMS4. What’s next?

Illustration by Rob Green

State of the Word 2012

Slide from Matt Mullenweg’s presentation

What’s Next for WordPress

• Web App Engine?• Enterprise Grade Systems?• Public Facing APIs with

OAuth Integration?

Structured Data

The Building Blocks for Structured Data

• Custom Post Types• Custom Taxonomies• Custom Fields

What about Post Formats?

Custom Post Types

Custom Post Type management• Maintain custom post types in

the functions.php file?• Create a unique plugin for your

site’s custom post types?• Use a third-party custom post

type plugin?

Photo by Brad Coy

Advanced custom post type management

Post• ID• post_author• post_date• post_content• post_title• post_excerpt• post_status• post_content• post_type• Etc.

Post Meta• meta_id• post_id• meta_key• meta_value

Terms• term_id• name• slug• term_group

Term Taxonomy• term_taxonomy_id• term_id• taxonomy• description• parent• count

Term Relationships• object_id• term_taxonomy_id• term_order

WordPress Database Structure

People• ID• first_name• last_name• email_address• home_phone• cell_phone• birthday• Etc.

The Illusion of Structure

Hobbies• ID• name• description

People Hobbies• people_id• hobbies_id

CustomPost Type

Custom Fields

CustomTaxonomy

Custom Post Type Options

Do it yourself:http://codex.wordpress.org/custom_post_typeshttp://justintadlock.com/archives/2010/04/29/custom-post-types-in-wordpress

Get a plugin:http://wordpress.org/extend/plugins/tags/custom-post-types

Custom Fields - Good

Custom Fields - Better

How to create Custom Meta Boxes• http://codex.wordpress.org/Function_Reference/add_meta_box• http://wp.smashingmagazine.com/2011/10/04/create-custom-post-meta-boxes-wo

rdpress/

• http://wp.tutsplus.com/tutorials/plugins/how-to-create-custom-wordpress-writemeta-boxes/

Custom Fields - Best

Advanced roles and capabilities for managing user permissions

Popular Web Apps

Features of Web Apps Offer a service Safe-keeping of your

personal data Access to your personal

data through an API Roles and permissions

for controlled and/or restricted access

With no API, users are limited in how the can access their data

Illustration by Eric Tufts

Separating contentfrom presentation

Illustration by Eric Tufts

Illustration by Eric Tufts