the adkar model: change management that drives exceptional...

The ADKAR Model: Change Management that Drives Exceptional Project Results

Susie Patterson, Director of Research and Development

© Prosci. All Rights Reserved. 2

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15%42%

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Change management correlates directly with project success

6xIncrease in likelihood of meeting objectives with excellent change

management

Met or exceeded objectives

On schedule

On budget

Change Management Effectiveness


What percent of your project objectives depend on people changing how they work?


Change ManagementActivities

Individual Change

Outcomes

OverallProjectGoals


The achievements

of an organization

are the results of the

combined effort of

each individual.Vince Lombardi


Organizations are Made Up of Individuals

Current Transition Future

C C C C C

C C C C C

C C C C C

C C C C C

C C C C C

T T T T

T T T T

T T T T

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F F F F

F F F

F F F

F

F F

F

FF

F F

F F

F F

F

F

F


If we do not support and equip individual transitions

then our future state looks nothing like the future state we expected

F F F F

F F F

F F

F

F F

F F F F F

F F F F F

F F F F F

F F F F F

F F F F F

Instead of


Change is not a switch


Identify who has to do their jobs differently and define how

Apply a model of how individuals change successfully

Plot individual change journeys

YourADKAR Mapfor success

Building Your ADKAR Map


Copyright Prosci 2014. All rights reserved.

ADKAR Milestone

Date Targets

Project Phases:

Timescale (weeks, months, quarters):

Groups: A D K A R

ADKAR Milestone

Date Targets

Project Phases:


Groups: A D K A R J F M A M J J A S O N D

Example Group 1 3/18 4/19 5/26 7/12 10/15

Initiate Plan Design/Develop Deploy Sustain

Prosci®

ADKAR®

Map: TimelineADKAR Your Change Effort to Capture People-Dependent ROI

© Prosci Inc. 2015. All rights reserved.

Project/Initiative:

A D K A R

[email protected]

+1-970-203-9332

www.prosci.com


A D K A R

Ocg Nov Dec Jan Feb March April May June July Aug Sept

A D K A R

A D K A R

Example Group 3/18 4/19 5/26 7/12 10/15

Example Group 3/18 4/19 5/26 7/12 10/15

Example Group 3/18 4/19 5/26 7/12 10/15

Example Group 3/18 4/19 5/26 7/12 10/15

Example Group 3/18 4/19 5/26 7/12 10/15

A D K A R

A D K A R


Processes

Tools

SystemsCompensation

Performance Reviews

Reporting Structure

Critical Behaviors

Job Roles

Location

Mindset/Attitudes/Beliefs

Equipping and supporting these individual changes is how results are realized

Aspects of a Person’s Job You

Can Impact


Awareness“I understand why”

Desire“I have decided to”

Knowledge“I know how to”

Ability“I am able to”

Reinforcement“I will continue to”

Profile graphBarrier point

Group name:

Individual change definition:

Barrier point:Score: Score: Score: Score: Score:

Group name:



Group name:



Group name:



Group name:









Group name:



Group name:



Group name:



Group name:



Group name:










Group name:

Impact:

Barrier point:Score:Target

date:Score:

Target

date:Score:

Target

date:Score:

Target

date:Score:

Target

date:

Group name:

Impact:


date:Score:

Target

date:Score:

Target

date:Score:

Target

date:Score:

Target

date:

Group name:

Impact:


date:Score:

Target

date:Score:

Target

date:Score:

Target

date:Score:

Target

date:

Group name:

Impact:


date:Score:

Target

date:Score:

Target

date:Score:

Target

date:Score:

Target

date:

Group name:

Impact:


date:Score:

Target

date:Score:

Target

date:Score:

Target

date:Score:

Target

date:

Prosci® ADKAR® MapADKAR-ing Change Effort to Capture People-Dependent ROI

[email protected]

+1-970-203-9332

www.prosci.com

blog.prosci.com

A D K A R


A D K A R

A D K A R

A D K A R

A D K A R

Project/Initiative:

Groups experiencing similar impacts

your project name

one of your groups

change definition

another group

change definition


The Five Building Blocks forSuccessful Change

Knowledge

Ability

Desire

Awareness

Reinforcement®


Knowledge

Ability

Desire

Awareness

Reinforcement®

What is the nature of the change?Why is the change needed?

What is the risk of not changing?

Change begins with understanding whyCommunication

Sponsorship

Coaching

Training

Resistance management


Your ADKAR Map


Score:

notes

1-5

Why?

Why now?

What if we don’t?


Knowledge

Ability

Desire

Awareness

Reinforcement®

What’s in it for me (WIIFM)?A personal choice

A decision to engage and participate

Change involves personal decisionsCommunication

Sponsorship

Coaching

Training



Your ADKAR Map


Score:

notes

1-5

Personal and Organizational

Motivators


Knowledge

Ability

Desire

Awareness

Reinforcement®

Understanding how to changeTraining on new processes and tools

Learning new skills

Change requires knowing howCommunication

Sponsorship

Coaching

Training



Your ADKAR Map


Score:

notes

1-5

Following A&D

During and After


Knowledge

Ability

Desire

Awareness

Reinforcement®Demonstrated ability to implement change

Change in the performance or behavior

Change requires action in the right directionCommunication

Sponsorship

Coaching

Training



Your ADKAR Map


Score:

notes

1-5

K-A Gap

Barriers

Capacity


Knowledge

Ability

Desire

Awareness

Reinforcement®Actions that ensure a change will continue Recognition and rewards to sustain change

Change must be reinforced to be sustainedCommunication

Sponsorship

Coaching

Training



Your ADKAR Map


Score:

notes

1-5

Mechanisms

Measurement

Sustainment


Individual Change Management Outcomes

A Awareness “I understand why…”

R Reinforcement “I will continue to…”

A Ability “I am able to…”

K Knowledge “I know how to…”

D Desire “I have decided to…”

When you create: You hear:


The Five Building Blocks forSuccessful Change

Knowledge

Ability

Desire

Awareness

Reinforcement®









Group name:



Group name:



Group name:



Group name:



Group name:



Prosci® ADKAR® Map: AnalysisADKAR Your Change Effort to Capture People-Dependent ROI

[email protected]

+1-970-203-9332

www.prosci.com

blog.prosci.com

A D K A R


A D K A R

A D K A R

A D K A R

A D K A R

Project/Initiative:

4 2 4 3 1

barrier pointfirst <=3

A D K A R

A D K A R


ROI predictions assume high levels of ability and proficiency

at or soon after go-live


Initiate Plan Design Develop Deploy

“Go Live”Kick off

Phase 3: Reinforcing

Change

Phase 2: Managing

Change

Phase 1: Preparing for Change

A D K A R

Strategy Plans Measures

General

Project

Lifecycle

Individual Change Journey

Milestones

OrganizationalChange Mgmt

Activities

Major events

Prosci®

ADKAR ®

Model

Prosci®

3-PhaseProcess

Aligning CM to Project Lifecycle




ADKA R

General

Project

Lifecycle

Individual Change Journey

Milestones

OrganizationalChange Mgmt

Activities

Major events

Prosci®

ADKAR ®

Model

Prosci®

3-PhaseProcess

Phase 2:

Plans

Aligning CM to Project Lifecycle


We are going to define our success milestones by

the achievement of the outcomesdefined by ADKAR


ADKAR Milestone

Date Targets

Project Phases:


Groups: A D K A R

ADKAR Milestone

Date Targets

Project Phases:



Example Group 1 3/18 4/19 5/26 7/12 10/15


Prosci®

ADKAR®



Project/Initiative:

A D K A R

[email protected]

+1-970-203-9332

www.prosci.com


A D K A R

Ocg Nov Dec Jan Feb March April May June July Aug Sept

A D K A R

A D K A R

Example Group 3/18 4/19 5/26 7/12 10/15

Example Group 3/18 4/19 5/26 7/12 10/15

Example Group 3/18 4/19 5/26 7/12 10/15

Example Group 3/18 4/19 5/26 7/12 10/15

Example Group 3/18 4/19 5/26 7/12 10/15

A D K A R

A D K A R



ADKAR Milestone

Date Targets

Project Phases:


Groups: A D K A R

ADKAR Milestone

Date Targets

Project Phases:



Example Group 1 3/18 4/19 5/26 7/12 10/15


Prosci®

ADKAR®



Project/Initiative:

A D K A R

[email protected]

+1-970-203-9332

www.prosci.com

1. Define your timescale

2. Sketch your high-level project phases

3. Label groups from ADKAR Map: Analysis

4. Specify Milestone Date Targets

5. Plot your ADKAR Milestones on the timeline

1. Define

2. Sketch

3. Label

4. Specify

5. Plot




ADKAR Milestone

Date Targets

Project Phases:


Groups: A D K A R




Change

Phase 2: Managing

Change

Phase 1: Preparing

for Change

A D K A R


General

Project

Lifecycle

Individual

Change Journey

Milestones

Organizational

Change Mgmt

Activities

Major events

Prosci®

ADKAR ®

Model

Prosci®

3-Phase

Process

ADKAR Milestone

Date Targets

Project Phases:



Example Group 1 3/18 4/19 5/26 7/12 10/15


Prosci® ADKAR® Map: TimelineADKAR Your Change Effort to Capture People-Dependent ROI

[email protected]

+1-970-203-9332

www.prosci.com

blog.prosci.com


Project/Initiative:

A D K A R

Translating your ADKAR Map Analysis into an ADKAR Map Timeline

1. Define and label your timescale (weeks, months, quarters).


(e.g. Initiate, Plan, Design/Develop, Deploy, Sustain).

3. Label the five groups you used for your ADKAR Map: Analysis.

4. Specify Milestone Date Targets for each ADKAR element for each group.

5. Sketch your ADKAR Milestones on the timeline.

6. Next steps: create the action plans that will support “Ability at Go Live”

and attainment of each of the ADKAR Milestones you have defined.

Individual:

Awareness Desire Knowledge Ability Reinforcement

Communication plan

Sponsor roadmap

Coaching plan

Training plan

Resistance Mgmt

Organizational:


Ocg Nov Dec Janc Feb March April May June July Aug Sept


ADKAR Milestone

Date Targets

Project Phases:


Groups: A D K A R




Change

Phase 2: Managing

Change

Phase 1: Preparing

for Change

A D K A R


General

Project

Lifecycle

Individual

Change Journey

Milestones

Organizational

Change Mgmt

Activities

Major events

Prosci®

ADKAR ®

Model

Prosci®

3-Phase

Process

ADKAR Milestone

Date Targets

Project Phases:



Example Group 1 3/18 4/19 5/26 7/12 10/15



[email protected]

+1-970-203-9332

www.prosci.com

blog.prosci.com


Project/Initiative:

A D K A R










Individual:


Communication plan

Sponsor roadmap

Coaching plan

Training plan

Resistance Mgmt

Organizational:



1. Define

2. Sketch

3. Label

4. Specify

5. Plot



ADKAR Milestone

Date Targets

Project Phases:


Groups: A D K A R




Change

Phase 2: Managing

Change

Phase 1: Preparing

for Change

A D K A R


General

Project

Lifecycle

Individual

Change Journey

Milestones

Organizational

Change Mgmt

Activities

Major events

Prosci®

ADKAR ®

Model

Prosci®

3-Phase

Process

ADKAR Milestone

Date Targets

Project Phases:



Example Group 1 3/18 4/19 5/26 7/12 10/15



[email protected]

+1-970-203-9332

www.prosci.com

blog.prosci.com


Project/Initiative:

A D K A R










Individual:


Communication plan

Sponsor roadmap

Coaching plan

Training plan

Resistance Mgmt

Organizational:



Example Group

1. Define

2. Sketch

3. Label

4. Specify

5. Plot



ADKAR Milestone

Date Targets

Project Phases:


Groups: A D K A R




Change

Phase 2: Managing

Change

Phase 1: Preparing

for Change

A D K A R


General

Project

Lifecycle

Individual

Change Journey

Milestones

Organizational

Change Mgmt

Activities

Major events

Prosci®

ADKAR ®

Model

Prosci®

3-Phase

Process

ADKAR Milestone

Date Targets

Project Phases:



Example Group 1 3/18 4/19 5/26 7/12 10/15



[email protected]

+1-970-203-9332

www.prosci.com

blog.prosci.com


Project/Initiative:

A D K A R










Individual:


Communication plan

Sponsor roadmap

Coaching plan

Training plan

Resistance Mgmt

Organizational:



Example Group

1. Define

2. Sketch

3. Label

4. Specify

5. Plot

A D K A R


ADKAR Milestone

Date Targets

Project Phases:


Groups: A D K A R




Change

Phase 2: Managing

Change

Phase 1: Preparing

for Change

A D K A R


General

Project

Lifecycle

Individual

Change Journey

Milestones

Organizational

Change Mgmt

Activities

Major events

Prosci®

ADKAR ®

Model

Prosci®

3-Phase

Process

ADKAR Milestone

Date Targets

Project Phases:



Example Group 1 3/18 4/19 5/26 7/12 10/15



[email protected]

+1-970-203-9332

www.prosci.com

blog.prosci.com


Project/Initiative:

A D K A R










Individual:


Communication plan

Sponsor roadmap

Coaching plan

Training plan

Resistance Mgmt

Organizational:



Example Group 3/18 4/19 5/26 7/12 10/15 A D K A R

1/5 2/5 3/20 5/1 8/1



ADKAR Milestone

Date Targets

Project Phases:


Groups: A D K A R

ADKAR Milestone

Date Targets

Project Phases:



Example Group 1 3/18 4/19 5/26 7/12 10/15


Prosci®

ADKAR®



Project/Initiative:

A D K A R

[email protected]

+1-970-203-9332

www.prosci.com


A D K A R

Oct Nov Dec Jan Feb March April May June July Aug Sept

A D K A R

A D K A R

Example Group

Example Group

Example Group

Example Group

Example Group

A D K A R

A D K A R

1/5 2/5 3/20 5/1 8/1

1/5 2/5 3/20 5/1 8/1

10/25 11/30 12/20 1/5 5/1

12/21 1/21 2/15 3/2 7/1

12/5 1/10 3/7 4/19 7/15


Individual:


Communication plan

Sponsor roadmap

Coaching plan

Training plan

Resistance mgmt plan

Organizational:

Aligning Project Deliverables to Individual Milestones


The right toolfor the right job


“What are we trying to achieve?”

Communications that build awareness

of the need for change

Communications plan “because we

should have a communications

plan”

For Practitioners


For Leaders and Managers

42

“What are you trying to achieve right now?”

Build awareness of the need for the new ERP system

by sharing details of our profitability forecasts

at this town hall meeting.

Speak at this town hall meeting


To summarize…Change management activities are intended

to drive individual change outcomes

ADKAR provides clear individual change

outcomes and milestones

Plotting ADKAR milestones by group

guides change management activities

Don’t throw spaghetti at the wall

Change is a process, not a switch

Right tool for the right job

Susie PattersonDirector of Research and [email protected]

the adkar model: change management that drives exceptional...

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