the art of corporate storytelling - ragan …...the ceo wore stylish blue jeans, a brown polo shirt...
TRANSCRIPT
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The art of corporate storytelling
Steve ClaytonMicrosoft
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A three chapter story
1. Why stories?
2. A brief history of stories at Microsoft
3. Secrets to telling awesome stories
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about.me
@stevecla
Born in the UK – Liverpool, a recruitment accident. Oops.
Computer Studies degree – no comms expertise
18 years at Microsoft
Last 8 years telling stories. As a hobby.
Last 6 years, finding stories. As a job.
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My approach
People Places Process Products
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START WITH A GREAT STORY
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IN STORYTELLINGYOU’REIN THE IMAGE BUSINESS
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IN STORYTELLINGEVERY INCH MATTERS
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This is not Bill Gates’ Microsoft.
In his first major appearance as Microsoft’s new CEO, Satya Nadella
made it clear without speaking a word that the staid software giant
is getting an image overhaul.
Gone were the big stage and baggy suits preferred by Nadella’s
predecessors, CEO Steve Ballmer and founder Gates.
Nadella unveiled Microsoft Office for the iPad on Thursday at an
event in San Francisco, where he gave off a youthful, hipster vibe.
The CEO wore stylish blue jeans, a brown polo shirt with white trim
and dark-rimmed glasses.
His official “coming out” party was held in an intimate room
where he stood at eye level with the audience of mostly reporters.
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IN STORYTELLINGYOU’RE IN THE THEATER BUSINESS
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thank you