the aspen times media

NEWSPAPERS • MAGAZINES • WEBSITES • D IG ITAL • EVENTS314 E. Hyman Ave. #101, Aspen, CO 81611 | 970.925.3414 | www.aspentimes.com

UPDATED JANUARY 2015

MEDIA KIT

THE ASPEN TIMES | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | WWW.ASPENTIMES.COM PAGE 2

The Aspen Times offers both a daily print product along with a website that keeps readers apprised with the latest news throughout the day. Compelling news, lifestyle features, sports stories and a strong editorial voice are the hallmarks of coverage for The Aspen Times, located in the heart of the Rocky Mountains, where world-class music, dining , intellectual, leisurely and athletic pursuits are mere footsteps away.

THREE AMAZING

FACTS!

1Aspen is the seat of Pitkin County, which has recorded at least $1 billion in total real estate sales in 2010, 2011, 2012, 2013 and 2014.

2Travel + Leisure named Aspen the #1 place in the United States for holiday cheer.

3Established in 1881, The Aspen Times is the city’s oldest business.

MARKET OVERVIEWTHE ASPEN TIMES

FREE • Friday, September 26, 2014

SINCE 1881 .COMTHE ASPEN TIMES

Lauren Waldron walks along the Tom Blake Trail in Snowmass with her 9-month-old son Griffin on Thursday morning.

MORNING STROLL

CHRISTINA CAPASSO/SPECIAL TO THE ASPEN TIMES

Basalt fishing guide Joe Kayafas.COURTESY PHOTO

A big catch

Fishing guide Joe Kayafas has a great story about the

one that didn’t get away, but he’s talking about a fisherman

rather than a fish.

Kayafas, of Frying Pan Anglers in Basalt, was fishing

the Fryingpan River with two clients Tuesday. They were

moving from one section of water to another by car when

one of his passengers spotted what appeared to be a man in

distress in the river about 10 miles up Frying Pan Road.

Scott CondonThe Aspen Times

Basalt fishing guide

pulls struggling man

out of Fryingpan River

Resident: Fix at Burlingame took too long

A family that recently moved into Burlingame Phase II

affordable housing is frustrated with the city of Aspen after

waiting about a month this summer for water-leak damage

to get fixed.Joe and Laura Quigley — who have three toddlers, one

born June 23 — are one of two families that were dis-

placed in August when their units at 440 Paepcke Drive

were damaged by a plumbing failure. Centennial-based

Karl Herchenroeder

The Aspen Times

KAYAFAS, A5

BURLINGAME, A6

Red Mountain ModeRn

Mountain meets modern in this new Red Mountain residence with

serendipitous results. State of the art design and attention grabbing

details create a home with all the elements that one would expect

from this special home.

A. SCOTT DAVIDSON | AspenAssociatesRealtyGroup.com

mobile (970) 948-4800 / office (970) 544-5800

offeRed foR: $15,995,000

520 EAST COOPER AVE.

OPEN 11 A.M. to 8 P.M.

ASPEN'S FINESTRETAIL CANNABIS

EXPERIENCEFAST, FRIENDLY & CONVENIENT!

685 E. COOPER AVE 970.920.7230

M-F 8-8pm, Sat 9-6pm,

Sun 10-6pm


DEMOGRAPHICS— ASPEN, CO —

HOUSEHOLD INCOME $150K AND HIGHER = 23%MEDIAN AGE = 47

BACHELOR’S DEGREE =

63.8%OWNER OCCUPIED UNITS =

52.1%RENTER OCCUPIED UNITS =

47.7%SOURCE: DemographicsNow

— ASPEN, CO REAL ESTATE —

AVERAGE HOME (LIST) PRICE =

$4,955,624AVERAGE HOME (LIST) PRICE PER

SQUARE FOOT = $712.

SOURCE: Realtor.com, 2/10/14

— PITKIN COUNTY, CO —

HOUSEHOLD INCOME $150K AND

HIGHER = 22%MEDIAN AGE = 38.7BACHELOR’S DEGREE =

55.3%SOURCE: DemographicsNow


OURAUDIENCEPrint

• 80% of second homeowners and visitors read the print edition of The Aspen Times on a daily basis.*

• 72% of second homeowners and visitors read the print edition of The Aspen Times on a weekly basis.*

• Nearly 2 out of 3 adults, ages 25-34, have read a newspaper in print, online or on their mobile device in the last week. †

• Our audience remains affluent and educated, and that means more purchasing power. †

• No matter the device, local newspaper websites are a big part of the “mix” of websites visited in the last week. †

• 4 out of 5 adults have acted on newspaper advertising during the last 30 days. †

† SOURCE: Newspaper Association of America

POWERFUL REACH

AVERAGE HOUSEHOLD INCOME

* SOURCE: 2012 Aspen Times Reader Survey


OURAUDIENCEDigital

DISPLAY ONLINE

• Banner advertisements

• Peelbacks

• Skins

• Video advertisements

DIGITAL SERVICESWe have expanded our digital marketing options so you can expand your reach. The Aspen Times offers a wide variety of digital solutions to ensure that your message gets to your targeted market.

www.AspenTimes.com

Unique Visitors

Page Views

Visits

30-Day Traffic (Monthly Average)

132,702

925,167

330,788

ADDITIONAL DIGITAL OPTIONS

• Mobile and tablet platform

• Display ads

• Social media marketing

• Local news audience extension

• Targeted audience extension

• Targeted blast emails

• Trackable phone numbers

• Search marketing

• Steal today’s deal


Product ProfilePublication Name:

In Aspen magazine (Free)

Publication Frequency:

Twice a year

Quantity/Distribution: 17,500

in local businesses, hotels,

restaurants, airport,

galleries, information booths

and dedicated stands

Geographic Area: Aspen (81611, 81612), Snowmass

Village (81615), Basalt (81654), El Jebel (81621)


Art in Aspen (Free)


Twice a year

Quantity/Distribution:

11,000 in local businesses,

hotels, restaurants, airport,

galleries, information booths

and dedicated stands



PRODUCTSNAPSHOTReach Aspen’s best consumers with The Aspen Times


The Aspen Times Weekly (Free)


Weekly, every Thursday

Quantity: Average circulation

6,500

Distribution:



FIND IT INSIDE

GEAR | PAGE 14CULTURE/CHARACTERS/COMMENTARY

JANUARY 16 - 22, 2014 • ASPENTIMES.COM/WEEKLY

WINEINK: TALK OF THE TOWN 16 || A&E: ‘TRUE-LIFE ADVENTURES’ TAKE OFF 36

serving up SNOWMASS

WINTER 2014

A F

REE

PUBL

ICAT

ION

OF

THE

ASP

EN T

IMES

CHRIS DAVENPORT

A FREE PUBLICATION OF THE ASPEN TIMES » 2014-2015

THE ASPEN BIG-MOUNTAIN SKIER REACHES

NEW HEIGHTS

TIPS FOR MAXIMIZINGYOUR WEEKEND

IN ASPENthr e e days

THIS SEASON’S HOTTEST BARS AND COCKTAILS

HEAVENapres-ski

CROSS-COUNTRYSKIING OFFERS ANEW PERSPECTIVE

TOURtake a


The Aspen Times (Free)

Publication Frequency: Daily,

7 days a week

Quantity: Average circulation

8,500

Distribution:




Snowmass Sun (Free)


Weekly, every Wednesday

Quantity/Distribution:

Average Circulation 3,000

Geographic Area: Snowmass

Village (81615)

FREE • Friday, September 26, 2014

SINCE 1881 .COMTHE ASPEN TIMES

Lauren Waldron walks along the Tom Blake Trail in Snowmass with her 9-month-old son Griffin on Thursday morning.

MORNING STROLL

CHRISTINA CAPASSO/SPECIAL TO THE ASPEN TIMES

Basalt fishing guide Joe Kayafas.COURTESY PHOTO

A big catch

Fishing guide Joe Kayafas has a great story about the one that didn’t get away, but he’s talking about a fisherman rather than a fish.

Kayafas, of Frying Pan Anglers in Basalt, was fishing the Fryingpan River with two clients Tuesday. They were moving from one section of water to another by car when one of his passengers spotted what appeared to be a man in distress in the river about 10 miles up Frying Pan Road.

Scott CondonThe Aspen Times

Basalt fishing guide pulls struggling man out of Fryingpan River

Resident: Fix at Burlingame took too long

A family that recently moved into Burlingame Phase II affordable housing is frustrated with the city of Aspen after waiting about a month this summer for water-leak damage to get fixed.

Joe and Laura Quigley — who have three toddlers, one born June 23 — are one of two families that were dis-placed in August when their units at 440 Paepcke Drive were damaged by a plumbing failure. Centennial-based

Karl HerchenroederThe Aspen Times

KAYAFAS, A5

BURLINGAME, A6

Red Mountain ModeRnMountain meets modern in this new Red Mountain residence with serendipitous results. State of the art design and attention grabbing details create a home with all the elements that one would expect from this special home.

A. SCOTT DAVIDSON | AspenAssociatesRealtyGroup.commobile (970) 948-4800 / office (970) 544-5800

offeRed foR: $15,995,000

520 EAST COOPER AVE.OPEN 11 A.M. to 8 P.M.ASPEN'S FINEST

RETAIL CANNABISEXPERIENCE

FAST, FRIENDLY & CONVENIENT!

685 E. COOPER AVE 970.920.7230

M-F 8-8pm, Sat 9-6pm, Sun 10-6pm


COVERAGE AREA

CITY Z IP CODE THE ASPEN T IMES ASPEN T IMES WEEKLY SNOWMASS SUN

ASPEN 81611 YES YES YES

ASPEN 81612 YES YES YES

SNOWMASS 81615 YES YES YES

BASALT 81654 YES YES YES

EL JEBEL 81621 YES YES YES

CARBONDALE* 81623 YES YES NO

GLENWOOD SPRINGS* 81601 YES YES NO

*limited distribution

SOURCE: Google


GENERAL MANAGER

Samantha Johnston970-429-9195

[email protected]

EDITOR

Lauren Glendenning970-429-9120

[email protected]

ADVERT IS ING D IRECTOR

David Laughren970-429-9180

[email protected]

ACCOUNT MANAGERS

William Gross970-429-9171

[email protected]

Ashton Hewitt970-429-9177

[email protected]

Tim Kurnos970-429-9174

[email protected]

Louise Walker970-429-9178

[email protected]

Max Vadnais970-429-9181

[email protected]

ADVERT IS ING ASS ISTANT

Amy Laha970-429-9125

[email protected]

CLASS IF IED AD MANAGER

Christine Schriock970-384-8969

[email protected]

CIRCULAT ION MANAGER

Maria Wimmer970-429-9123

[email protected] advertising rates, please

contact one of our Account Managers

WHO WE ARE

THE ASPEN TIMES WEEKLY | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | ISSUU.COM/THEASPENTIMES

The Aspen Times Weekly offers readers a look at the culture and characters that make Aspen unique, with weekly columns on food, wine, gear, cocktails, as well as in-depth feature stories, arts coverage, social columns and more.

A perfect complement to The Aspen Times’ daily edition, the Aspen Times Weekly goes a little deeper and has a little more fun than your standard newspaper. Designed like a magazine, with a glossy cover, outstanding photography, engaging copy and creative packaging, the Weekly draws readers in from cover-to-cover.

THREE AMAZING FACTS!

1 Aspen’s only weekly magazine.

2 The only local publication featuring The New York Times Sunday crossword puzzle.

3 More than a dozen local columnists each week.

MARKET OVERVIEW THE ASPEN TIMES WEEKLY

FIND IT INSIDE

GEAR | PAGE 14

CULTURE/CHARACTERS/COMMENTARY

JANUARY 16 - 22, 2014 • ASPENTIMES.COM/WEEKLY

WINEINK: TALK OF THE TOWN 16 || A&E: ‘TRUE-LIFE ADVENTURES’ TAKE OFF 36

serving up SNOWMASS

SNOWMASS SUN | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | WWW.SNOWMASSSUN.COM

Snowmass Village is a tight-knit mountain community, with a year-round population of 2,967 nestled beneath the second largest ski area in the country. Snowmass, one of Aspen Skiing Co.’s four area mountains, consistently ranks high in ski and snowboarding magazine reader polls. Its three conference centers and large hotels make it popular for group business, and it is just a few miles away from an airport served by three major airlines.

After stalled development during the recession, Snowmass Village is poised for sustainable, positive growth in the coming years. That will draw new businesses and more visitors as infrastructure, resources and lodging continue to expand.

THREE AMAZING FACTS!

1 Snowmass ranked No. 9 on Ski magazines list of “Best Ski Resorts in the West” in 2013.

2 Two new hotels are expected to open in 2015.

3 Called “America’s best family mountain” by Travel + Leisure.

MARKET OVERVIEWTHE SNOWMASS SUN

SNOWMASS SUN | 314 E. HYMAN AVE. #101 | ASPEN, CO 81611 | 970.925.3414 | WWW.SNOWMASSSUN.COM

DEMOGRAPHICSPOPULATION

2,967 SNOWMASS VILLAGE, CO

SOURCE: DemographicsNow

HOUSEHOLDS

1,424 SNOWMASS VILLAGE, CO

SOURCE: DemographicsNow

BUSINESS COMMUNITY

3,228 PITKIN COUNTY, CO SOURCE: Borrell Associates

DEMOGRAPHICS: Income

6%4%

7%

18%

18%16%

30%21%

4%

8%

21%17%

11%

19%

66%10%

14%

7%3%

< $50,000$50,001 - $75,000$75,001 - $100,000$100,001 - $150,000$150,001 - $200,000$200,001 - $250,000$250,001 +

Full-Time AllPart-Time

n = 67 Full-Time Residentsn = 29 Part-Time Residentsn = 117 All Respondents

63


6%4%

7%

18%

18%16%

30%21%

4%

8%

21%17%

11%

19%

66%10%

14%

7%3%

< $50,000$50,001 - $75,000$75,001 - $100,000$100,001 - $150,000$150,001 - $200,000$200,001 - $250,000$250,001 +



63


6%4%

7%

18%

18%16%

30%21%

4%

8%

21%17%

11%

19%

66%10%

14%

7%3%

< $50,000$50,001 - $75,000$75,001 - $100,000$100,001 - $150,000$150,001 - $200,000$200,001 - $250,000$250,001 +



63


6%4%

7%

18%

18%16%

30%21%

4%

8%

21%17%

11%

19%

66%10%

14%

7%3%

< $50,000$50,001 - $75,000$75,001 - $100,000$100,001 - $150,000$150,001 - $200,000$200,001 - $250,000$250,001 +



63

ANNUAL HOUSEHOLD INCOME

SNOWMASS Sun Reader Survey, April, 2013

FULL-TIME RESIDENTS

PART-TIME RESIDENTS

ALL RESIDENTS

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