What is going on

• See Financial Times Media 8-11-2010

TradeFactoryService….

Business

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TradeFactoryService….

BusinessWhere the influence of the internet?

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TradeFactoryService….

BusinessWhere do you see the influence of the internet? SELL side:

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SELL side

. Selling products, e-Shop (new channels)

. Selling information

. On demand production

. Self supporting customer

. Communities with customers. ListeningCo-creationExperimenting with customers (Second Life)

. Transparancy

. Grouping by customers: travel

. Influencing customers. Twitter. Personal relationship/customer initimicy. Advertisement in Gaming. Viral marketing (Shoot that bear)

. New services (Amazon: what did other customers buy). Google: Search Engine Reputation Management. Power of Customers (reviews). Niche market (the Long Tail)

Example of crowdsourcing/using power socital intelligence

• http://www.battleofconcepts.nl/

TradeFactoryService….

BusinessWhere the influence of the internet?

BUY side:

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Buy side:

. Auctions

. Word wide market (China, Middle East): Global

. Place independent

. Chain integrationStockkeepingCollaborationCo-creationOn – demand chain

. E-Ordering, Electronic Data Integration

. RFID: logistic integration

. Specialisation

TradeFactoryService….

BusinessWhere do you see the influence of the internet?OUT side:

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Out Side

• New business models– Banking: Peer to Peer– Auctions: e-Bay– Huffington Post: user generated content– Communities (Hyves, Facebook, Twitter)– New services:

• Comparing products by customer reviews• Custom made (world wide: shoe factory)• Augmented reality

– Buttom up power of individuals– Integration of media: internet, radio, tv, photo, video, telephone,

shop, work…..– Cloud computing– Avatars, guiding intelligence (Wolfram. )

TradeFactoryService….

BusinessWhere do you see the influence of the internet?INNER side:

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Inner side• Outsourcing• Social company (Gartner)

– Open communication– Open coordination and

collaboration– New way of working– Flat organisation: small cells– Tool: INTRAnet

• Employees in all kind of networks (security?)

• SAAS• Networking with other

companies: small and flexible

• Base: trust

Negative sides

• Privacy has gone• Law and security• Cybercrime

– Spying– Identity fraud

Suicide machine

Result:

• Fundamental shifts:– The customer is coming in (banking)

– Bottom up power (News on Twitter)

– The power of the customer (Zoover)

– Content for free (music)

– Peer to peer business (banking, trade)

– Scheduling push to reality pull

– Information democratising (medical, Wikipedia)

– Not seen is not invited (linkedIn)

– Swarming of the people

– Politics

– Education?

Result:

• Fundamental changes in industries– Travel– Music – Banking– News– Information (medical, research,

crowdsourcing: Wikipedia)

Change in balances

Gartner Hypecycle

2010

Summary

• Power of the individual

• Many new apps

• Unknown future

• Democratizing innovation

• Who has the creativity/ entrepreneurship to use the new innovations?