Hair for hope India• Launched at St Teresa’s College Ernakulam in 2013• We encourage hair donations and convert it into wigs • Wigs are given free of cost to chemo patients who need

it to face society with confidence .• It strengthens their will to live and gives them the

courage to face the world. • A wig with natural hair is a luxury since it is expensive

and too many chemo patients tend to get confined at home unable to face society without hair

Proposing a major wig donation event

• 20 wigs or more to be sponsored @5000 per wig.

• We could have a huge event to hit all headlines in Kerala with a famous star

• Wigs could be handed over directly to patients or their relatives

• Your PR team could organise the event and the media coverage

• Banner will be Hair for Hope India and your name.

Hair donation could also be added to the event

• We could hype the event on radio/tv and get people to donate hair.

• The perfect venue could be St Teresa’s College Ernakulam which is your target market.

Brand image

• Enhances the brand image as a caring organisation

• Gels with the image of Kalyan Jewellers and apparels by empowering women

• Connects with the audience at a emotional level and gives a competitive advantage

Hair for hope India-Achievements• Within 10 months hair donation has become a movement in Chennai, Bangalore and

Kerala and over 5000 have donated at various events• The first campaign in Kerala to donate wigs• The first major campaign in India to collect hair from all over India and conduct events• Held over 30 events in Kerala and  major event in Manipal, Bangalore,Surat,

Ahmedabad, Hyderabad, Delhi, Calcutta, Mumbai, Mangalore, Jaipur covered by leading papers The events were held in association with Ladies Circle India, Rotary Clubs, NSS, Innerwheel clubs , Schools and colleges.

• Created awareness in Dhaka , Kuwait, Saudi, Italy, Sharjah, Dubai, Abu Dhabi etc via NRI fans who donated during their annual trips to India. .

• Over 600 patients have benefited from wigs donated by various organisations • Wig donation events have become common in Kerala and Chennai.• Held wig donation events at Gujarat, Chennai and Kerala.• Children as young as 9 have helped organised events and volunteered for the

campaign• Find all major events at https://www.facebook.com/hair for hope India events

Plan of action• Contact Teresa’s and seek support• Hype event in media• Get wigs done via Hair for Hope India• If you need good quality wigs with guarantee (We provide a basic

quality. But then since your image is at stake we could give it to a high quality wig maker @8000per wig.They give a guarantee too. Our normal wigs are made in Kerala to cut down cost of production. Your investment in wigs will then be Rs 8000 x20 then instead of Rs 1 Lakh)

• Arrange the event and get doctors from Lakeshore, RCC/Govt hospital to take over the wig at the event

• Identify patients to whom it can be given at the event.(patients are not comfortable about posing for pictures)

Kalyan silks to host the biggest wig donation event at Kochi