COMPLIMENTARY

YOUR GUIDE TO FASHION ON CAPE COD

P A I N D’A V I G N O NC a f é - B o u l a n g e r i e

15 Hinckley Road • Hyannis • 508.778.8588

Dj Sinnetti (Uk) Every Friday NightDj Sinnetti (Uk) Every Friday NightCelebrate our 20th year with us,as New England’s premiere Artisan bakery!

Join us for breakfast,

lunch, or dinner, and

welcome home our new

Executive Chef,

Massachusetts native

Matthew Tropeano.

Awarded 3 Stars by the

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Silhouette, NYC

@PainDAvignonPain D’Avignon BakeryPainDavignon.com

Twitter:Facebook:

Web:

Outfitting You for Life on Cape Cod

508.477.177434 STEEPLE STREET, MASHPEE COMMONS

SALES •  RENTALS •  LESSONS

MOCEANCAPECOD.COM

The Current Quarterly aims to be more to the Cape community than a purse-sized fashion magazine.

This is why with every fashion season we host a fashion show in which our advertisers participate, to benefit a local non-profit.

This spring season we asked the Harwich-based nonprofit WE CAN (Women’s Empowerment through Cape Area Networking) if they would like to be the ben-eficiaries of the fashion show's proceeds.

Since 2001, WE CAN has empowered Cape Cod women of all ages to successfully navigate challenging transitions in their lives by providing information and referrals, training and workshops, as well as mentoring and legal advice. Much of what WE CAN does helps to build a woman’s self-worth.

The Current Quarterly can only hope to make the kind of impact in the community that WE CAN has by giving local boutiques a voice, offering fashion tips and tricks that can help boost self-confidence, and of course by continuing to produce a fashion show once a quarter that will support many local non-profits to come.

Help us make that impact by joining us April 4 at Cape Cinema, 6 p.m. sharp, for a fashion show that will feature local women wearing clothing from local bou-tiques, and make a difference in many local women’s lives.

Dress Local,

616 Route 28West Yarmouth, MA

508.778.0123

EditorAmanda Converse

amanda@lovelocalmedia.com

Sales DirectorTodd Goyette

todd@lovelocalmedia.com774-487-1601

Graphic DesignTimothy Graham

timrgraham@gmail.com

PhotographyRebecca Brown

Jen Villa • Gretjen Helene

Contributors Kate Sheehan

Heidi Whitney-Sarles

Published byLove Local Media Inc.

The Current is published four times a year, concurrent with the changing of the seasons.

thecurrentquarterly.comfacebook.com/

thecurrentquarterly

Printed locally bySunderland Printing on

recycled content.

DeliciousLivingNutrition.com • 774.413.505268 Tupper Road • Unit 6 • Sandwich

Nicole CormierRD, LDN

Farm Fare Summer CSANutrition Counseling

Farm Fare Catering

Haven’t been to Gingie’s Yet?

You must beliving in a

bubble!

23k White’s Path, South Yarmouth508.398.8200 • GingiesBoutique.com

Bout ique & Cons ignment

66 Upper County RoadDennisport, MA508.394.3185ShawlBoutique@verizon.net

Ever hear a fashion buzz word and wonder what the heck the stylists are talking about?Here is your guide to the trends of the season.

By Amanda ConverseIllustrations by Heidi Whitney-Sarles

Colors

Emerald

Sunflower

Violet

Navy Blue

Black andWhite Together

Hemline: Ankle Length PantSlim-cut cropped pants whether they are jeans or trousers can be paired with a blazer, a great blouse or a sim-ple t-shirt. The key is to choose the right shoe. If you are short, wear an ankle length pant with heels, otherwise heels, flats or oxfords work.

Neckline: SquareUniversally flattering for a large or small bust, this neckline can be dramatic or classic. Shows off the collarbone making you look longer and leaner. Leave alone or add a necklace; just make sure you define the waist so you don’t look like a block.

Waistline: Drop waistThis lower than normal waistline falls at or just above the natural hips, lengthening the torso. Drop waists may hang loose, which can flatter-ing on a smaller person, or skim over the natu-ral waistline, flattering a larger figure. Dresses or skirts with a drop waistline can be long or short, and are often paired with pleating details.

Print: FloralLarge or small, floral prints are an essential for your spring wardrobe. You can find a floral print in a dress, pant, blouse, tee, romper or short. They are showing in all color pal-ettes from neons to pastels, and style decades from the 1930s to the 1980s and beyond.

Always Welcoming New PatientsThese physicians are pleased to be accepting new patients

Your neighborhood health team offers concierge style… without the cost!

Mashpee • Cotuit • Hyannis • Yarmouth • Harwich (Coming Soon) • Brewster

• Same day appointments available 6 days a week• High quality physicians, nurse practitioners and physician

assistants• Ability to call, email or text your doctor’s team• On-site labs• Patient Portal offers secure access to your own records• Upper to lower Cape, there’s an Emerald Physicians near you• For more about our providers, check our website!

508.778.4777 • www.emeraldphysicians.com

Always Welcoming New Patients Always Hiring Great People

NathaNiel Clark, md, ms, rdEndocrinology

seaN horrigaN, doNeurology

miChael markowski, doNeurology

matthew rittel, md kumara sidhartha, md eriC weber, mdmahmood raNa, md

daN arNold, mdJorge alfoNso, md Peter CrossoN, mdPaul biziNkauskas, md miriam Cerutti, do ruth hollaNd, mdaNNa hallemeier, md

Neutral TerritoryElegant Cape Cod Classic Home Decor and Fur�ishings

A Wide Selection of Wonderful & Unique Gifts, Women'sAccessories & Handcrafted Works of Many Local Artisans

508-744-7145 • 3179 Main St. Barnstable Village

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1. Wolverine 1000 Mile Nellie Oxfords, Mass Bay & Co., Hyannis, $139.992. Fly Ylva No Perfs Sandals, Frances Francis, Orleans, $1623. Cole Haan Wedge, The Shoe Salon, Osterville, $1784. The Petal Collection Flower Bobby Pins, Mosees, Barnstable, $6 ea5. Medusa’s Heirlooms Hair Clip, Karol Richardson, Orleans, $46

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6. Corso Como Cynthia, If The Shoe Fits, Orleans, $120 7. J. Renee Cha Cha, If The Shoe Fits, Orleans, $85 8. Wolverine 1000 Mile Lois Heels, Mass Bay & Co., Hyannis, $199.99 9. Medusa’s Heirlooms Headband, Karol Richardson, Orleans, $2210. Medusa’s Heirlooms Barrettes, Karol Richardson, Orleans, $16 ea11. Dav Weatherproof Motorcycle Boots, TK Perry, Osterville, $75

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Style for your home Spiff up your home for Spring without spending a bundle!

Visit Cape Abilities Con- signment & Thrift Shop in the heart of Barnstable Village for treasures just waiting to be discovered.

Downsizing? Consider donat-ing your unneeded items to our shop. All donations and all sales benefit programs for people with disabilities at Cape Abilities.

3239 Main Street (Rte 6A)Barnstable Village

508-362-3417

Open 10am to 4pmThursday - Saturday

Starting April 16:10am to 4pm Tues - Saturday

Buying and Selling Treasuresfor the Home and Garden

601 Main Street, Dennis508.694.7013

410 Main Street, Hyannis508.778.6500 • NakedOyster.com

Hours: Lunch & Dinner 11:30 - CloseOpen Sundays in Season

Farm to table. Oysters direct fromour Barnstable Harbor farm.

Specializing in local seafood and all-natural meats.

breakspring

1. Green Suitcases, Weekend, Orleans, $48, $32, $242. Guanabana Hat, Weekend, Orleans, $583. Passport Wallet, Weekend, Orleans, $204. Camera Sweater, Weekend, Orleans, $855. La Crecenta Bag, If The Shoe Fits, Orleans, $185

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6. Dorfman Pacific Hat, Cellar Leather, Hyannis, $19 7. Scully Shave Kit, Cellar Leather, Hyannis $118 8. Remi & Reid Scarf, Loport Arts, Hyannis, $36 9. James Perse Tank Dress, Maxwell & Co., Falmouth, $17510. Apple & Bee Pencil Case, Shift Eco Boutique, Hyannis, $2411. Amy Kathryn Duffle, Shift Eco Boutique, Hyannis, $108

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589 Main Street Harwich Port (774)722-2774www.ShineCapeCod.com

Clothing, Jewelery and Home Decor

Shifteco-boutique

Made from eco-friendly,reclaimed & recycled materials

535 South St.Hyannis508.775.2652ShiftBoutique.com

ClothingShoesAccessoriesBabyBody CareGifts

beautycurrent

Looking back at pictures from summer, that short but magical season just a few months

earlier, we see a vibrant and bronzed version of ourselves that we left behind sometime in late October. But let's face it (no pun intended) when winter draws to a close, we New Englanders that are hearty enough to stick around and brave the cold are a parched, pale and dusty lot.

Soon, the buds on the trees will be vying for the sun's attention and so will we. It's time to shake ourselves out of the winter doldrums and squint our way towards the bright glory of spring. But how do we shed that sallow skin that Jack Frost left behind and return to our natural, summer-ready radiance?

First and foremost, exfoliate regularly and respon-sibly. Too often, people mistreat their skin with abrasive scrubs and/or microdermabrasion. These mechanical exfoliants act like sandpaper and

scratch the skin causing inflammation which leads to further damage. A better way to exfoliate is dai-ly with a non-abrasive, fruit enzyme cleanser that gently dissolves dead skin cells without upsetting healthy skin underneath. One of my favorites is Ar-cona's organic Kiwi Bar which cleans and polishes with each daily use.

For deeper exfoliation, I recommend using a mild glycolic & lactic acid mask once a week. Masks provide more concentrated versions of active in-gredients than products intended for daily use and bring more noticable results. One mask that I use at home and in facial treatments is REN's chemical and synthetic-free Glycolactic Radiance Renewal Mask. Four effective AHA's go to work removing

dead skin cells while essential fatty acids heal and hydrate. Trick of the trade: apply mask in the shower and let the steam step it up a notch.

The single most important thing you can do for marked improvement in the overall tone and texture of your skin is incorporate a vitamin C serum into your daily regimen. Topical vitamin C repairs as well as

By Alison Supple-EvansSupple Apothecary, Orleans

prevents environmental damage on a cellular level while strengthening capillary walls, making skin more resilient against harsh conditions. My skin would not last a day without Skin Ceuticals CE & Ferulic serum. It's definitely an investment but the immediate and dramatic results are worth it.

Now that your skin is smooth and nourished, it's time to hydrate and that doesn't mean slathering on layer upon layer of heavy cream. I like to get more out of my moisturizer than moisture alone and that is definitely the case with Arcona's Hy-drating Peptide Complex. This lightweight cream/gel is rich with firming peptides and skin strength-ening flavonoids which repair depleted, stressed skin. Trick of the trade: add just a dab of Arcona's Bronze Tinted Self Tanner for a subtle warm glow.

Nighttime is our skin's chance to restore and rejuvenate. REN's Bio-Retinoid Anti-Ageing Concentrate is a synergistic blend of potent 100% natural derivatives of vita-min A which will do just that. This super-charged serum combats the appearance of wrinkles, sun spots and other imperfections leaving your complex-ion visibly younger and brighter in the morning.

Trick of the trade: Place a few drops right into your moisturizer and apply before bed.

So, now you know the secret weapons necessary for turning back the wrath of the elements and transforming your winter skin in a fortnight. The good news is that you don't need to do anything more than follow a well-informed, high-quality skincare regimen at home.

As for me, I will continue to build up my bun-ker of skincare products at Supple Apothecary so you'll have all the remedies you need...winter, spring, summer and fall.

www.PictureThisCustomFraming.com

6 Merchants Road • Unit 1aSandwich, MA508.888.4600

Janet CookStar Seamstress

508.775.2102705 Main St., Hyannis

Tailoring • PromsWeddings

Some of Our Clients

590 Main St., Hyannis(508) 534-9747ShopAtSass.com

Monday - ThursdayFriday & Saturday

Sunday

11 - 711 - 911 - 6

Cape Cod’s Most Fashion ForwardClothing Boutique for Women & Men

Ya Los AngelesGreen Maxi Dress

$78

on Main

for springgear up Springtime brings with it a new energy,

which encourages people to get mov-ing and go outdoors. It is a lot easier to run a 5K, stretch into downward dog, hike up a mountain, or sail the ocean if you are outfitted with the right gear.

Photography: Gretjen Helene

On Jill• Synergy Yoga Pants: Shift, Hyannis, $58• Racerback Tank: Power Yoga of Cape Cod, Harwich, $42

On Annika• Be Present Agility Pant: Centerville Yoga, Centerville $63 • Om Shanti Clothing Tank: Centerville Yoga, Centerville $24.95

On Leigh• No Limits Tanks: Power Yoga of Cape Cod, Harwich, $64 • Crop Pants: Power Yoga of Cape Cod, Harwich, $72

Our models Jill Abraham, Leigh Alberti and Annika Illiadis know the importance of quality workout wear, as yoga teachers and studio owners.

On Jill• Love 2 Love Karma V-Neck: TK Perry, Osterville $65 • Satya Rai Scarves: Power Yoga of Cape Cod, Harwich $99 • Synergy Funnel Neck Sweatshirt: Shift, Hyannis, $96

On Leigh• Peace Love World Ebony Protected Pant: TK Perry, Osterville, $110 • Racer-back Tank: Power Yoga of Cape Cod, Harwich, $42

On Annika• Love 2 Love Turk Me Comfy Top: TK Perry,Osterville, $98 • Synergy Crop Pant: Shift Eco Bou-tique, Hyannis, $54

On Leigh• Cutout Tank: Power Yoga of Cape Cod, Harwich, $42 • Crop Pants: Power Yoga of Cape Cod, Harwich, $72

The photo shoot took place in Annika’s studio, Centerville Yoga and Wellness, located in the Bell Tower Mall in Centerville. The studio, which opened in 2007, offers whole health and well-being services by including, massage therapy, organic facials, reflexology, reiki, in as well as a number of Yoga Classes and work-shops for all levels.

On Jill: • Striped Racerback Tank: Power Yoga of Cape Cod, Harwich, $42 • Crop Pants: Power Yoga of Cape Cod, Harwich, $72

On Leigh: • Striped Racer-back Tank: Power Yoga of Cape Cod, Harwich, $42 • Crop Pants: Power Yoga of Cape Cod Harwich, $72

On Jill• Billowy Tank: Power Yoga of Cape Cod, Harwich, $42 • Crop Pants: Power Yoga of Cape Cod, Harwich, $72

Jill opened Power Yoga of Cape Cod in Harwich in 2007, and will open Power Yoga of Cape Cod Dennisport with Leigh this spring. Both studios strive to offer a place to strengthen and lengthen, sweat and decompress, and relieve stress and connect.

On Jill• Racerback Tank: Power Yoga of Cape Cod, Harwich, $42 • Houndstooth Crops: Power Yoga of Cape Cod, Harwich, $72

All three studios, along with other locally owned shops carry an as-sortment of activewear, whether it be for running, practicing yoga, sailing, fishing, hiking, or surfing.

1. Grundens Boating Jacket, Mass Bay & Co., Hyannis, $52.992. Bella Cooler Bag, Islands, Hyannis, $26.993. Cold Mountain Craft Fly Wallet, Mosees, Barnstable, $694. Maui Jim Peahi Sunglasses, Islands, Hyannis, $2095. Kaenon Blue Lagoon Sunglasses, Islands, Hyannis, $2246. Freestyle Precision 2.0 Watch, Mocean, Mashpee, $1357. Cushe Rugged Day Hiker, Mocean, Mashpee $139.958. Mizuno Wave Rider 16, Hanlon’s, Hyannis, $1059. Mizuno Men’s Running Shoe, Hanlon’s, Hyannis, $100

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To stay current onLocal Boutiques'• Sales • Events• Cool Products

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508.394.1200834 Rt. 28, South YarmouthLocated Next to the Irish Village

A Unique Consignment Storewith Genuine Flair!

You never know what you’ll �nd at

Women’s Clothingand Accessories

Furniture • Home DecorArt • Linens

We’re always looking for more consignments - especially furniture. Call today for an appointment.

Photo by Mark Person

70 Center Street, Hyannis508.771.7177 •  InspireSalonCapeCod.com

HAIR • SKIN • MAKEUP

KAROL RICHARDSONCONTEMPORARY WOMEN’S CLOTHING

VELVETCHAN LUU

MARGARET O’LEARYKRISTA LARSON

ELLINGTON BAGSMIGUEL ASESAG DENIMPRAIRIE UNDERGROUND

www.karolrichardson.com

CAPE COD

47 Main StreetOrleans, MA508-255-3944

11 West Main StreetWellfleet, MA508-349-6378

NEWPORT

24 Washington SquareNewport, RI401-849-6612

Mon - Sat 10 - 5 • Sunday 12 - 547 Main St., Orleans • 508.240.0970

10% Back on SPRING PURCHASES

SUPER SALES30 - 70%

wantwardrobe

Quality Undergarments

The most significant thing a woman can do to change her silhouette is to wear the

appropriate undergarments for her size, shape and attire. Celebrity stylists recognize the im-portance of this and are sure to always dress their celebrity clients in the bra, underwear and shapewear that will best show off their fashion and their figure. You may not be a celebrity on a red carpet, but that doesn’t mean you shouldn’t invest in undergarments that will enhance your assets and control your problem areas. Take it from a woman who has made the female form her business. Aimee Guthinger from Bedroom I’s Boutique in Osterville offers these tips and tricks for finding the perfect undergarments for your needs:

• A high value woman, meaning a woman who is confident in the value she brings with her wherever she goes knows that investing in her appearance is key. Not every-one can be a super model, but everyone can take pride in their appearance and paying atten-tion to foundations communicates that truth faster than any label or brand identified on sight.• You can be wearing the most expensive outfit in your closet, but if you have the appearance of a third breast or the outline of your underwear showing through you have completely devalued the investment in yourself and your wardrobe.• Keep an open mind! Women tend to gravitate toward undergarments based on their emotional reaction to their appearance

on the hanger. Underthings perform a func-tion; they are not supposed to offer hanger appeal in the same way clothing do.• Shapewear always works best when com-bined with a well-fit bra to lift the bust off the midsection and elongate the torso.• Shop for your body type. "Apple" shapes will do best focusing on the top down and "pears" from the bottom up.• Bring the outfit with you shopping and always try on over the foundation.• The size chart on any piece of shapewear, especially Spanx, is only a starting point. The size charts offer a size range to get you started, but you need to try these items on and find what works for you. Size never matters, only fit. The #1 mistake people make with shapewear is to put on a foundation that fits and think they need to go a size down. Shapewear is meant to move with you and when worn too small it will often cause more harm than good. It is very difficult to "spot shape" and when people attempt to address only one area, they tend to push that problem to another area instead of creating their best silhouette.

ALL IN THE FRESH AIR OF THE CAPE

SHOPPINGDINING & LIVING

MASHPEE COMMONS | AT THE INTERSECTION OF ROUTES 28 & 151 IN MASHPEE

VISIT OUR

BLOG FOR

EVENTS, INFO

AND MUCH

MORE!

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On the way to Nauset Beach

Women's fashion,kid’s toys and clothing,

jewelry, books, art,and unique gifts.

The one-of-a-kind,hard to find, high-design

shopping adventure.

508.255.9300 CapeWeekend.com217 Main St., East Orleans

390 Main Street, Hyannis(Lot parking available at 45 North Street)

508-957-2377PizzaBarbone.com

Wood Fired Neapolitan Pizza Restaurantand Mobile Catering Oven

*BUY*SELL*TRADE

COOL FELLOWS KNOW ABOUT

Modernand

VintageClothing,Shoes and

Accessories

416 Rte. 28, W. Dennis and 533 Rte. 28, W. Yarmouth508.648.5902 • WickedThrift.com

Molly Avellar is a native Cape Codder whose artistic family has always pushed

her to express her creativity. Molly has been designing jewelry since her days at Nauset High School. She contin-ued to pursue this interest at UMASS Dart-mouth and Mass Art, and then attended a Jewelry Tech Intensive in San Francisco. She says her designs are inspired by her natural surroundings: the beach and the sea. Molly has a presence online at mollyavel-lar.com as well as on Etsy.com, at The Little Beach Gallery in Hyannis, and has partici-pated in local craft shows. Her creations are primarily sterling silver, with unique accents on them. She has become known for her bangle bracelets and

stackable rings, and has recently started add-ing pops of color to her jewelry by incorpo-rating semi-precious stones. At 24, Molly is still evolving her brand. She hopes to expand her local gallery pres-ence and eventually show her entire collection at a nationally recognized trade show. She funds her business by waitressing at Guapo’s in Orleans. The rest of her time is spent working on her craft, and setting goals for expanding her business. Molly seeks to put out a unique and qual-ity prieces, and to be very confident in her product. One's confidence in presenting their product is inherently tied to how they present themselves. Molly Avellar is her brand, and

Taking Your Brand to the Next Level

STORYFEATURE

how she displays herself has an influence on how people view her jewelry. Molly describes her style as “extremely laid back,” and, like many people, black is go-to color. It is not that she is afraid of brights and prints, she simply sticks to what is “com-fortable.” Feeling good in clothing is so much about fit and dressing your body correctly. No two women have the same shape, and having the expectation that mass-produced clothing can fit so many different body types leads to frus-tration. Molly is smaller on top and more curva-

ceous from the waist down, which means she should emphasize her top half by showing off the collar bone, emphasize the waist and look for jeans with a boot cut. But trying different styles, fits, lengths and fabrics is a must on the way to discover-ing what looks best on your figure, as is step-ping out of your I-only-wear-black comfort zone. When you push past that comfortable edge, your unique style begins to emerge. We started our Molly Avellar mission looking for classic pieces like A-line skirts, blazers cinched at the waist, great dresses for daytime that can be accessorized for a night

846 Main Street Osterville • 508. 420.7966 • TKPerryClothing.com

out, unique tops, and shoes that would elongate the legs. Our first stop was Wicked Thrift in Dennis where we found staple pieces for Avellar’s closet - a brown tweed belted blazer that highlights her nar-row waist, a blue cocktail dress that highlights her eyes and her curves, a classic black Coach shoulder bag, and a pair of gold linen pointy toed heels.

Next up was Shawl, in Dennis Port, which offered unique tops that add flair and fun to any wardrobe. Avel-lar looked the part of an artist in her belted tunic and flowy printed top that can be worn belted, with a blazer, or with leggings and heels. Next we headed down Cape to Whimsy where we found Avellar’s “wow piece” - a silver and blue silk v-neck top that bal-ances her top half with her lower half beautifully. At If The Shoe Fits in Or-leans, we found sophisticated “foundation pieces” - a black blazer and slim fit black pants that can be mixed and matched with almost anything, as well as a pair of leopard print heels.

Beautiful & Affordable Clothing

508.362.3841358 Route 6A

Yarmouth Port

Comfortable Style

We finished up the shop-ping day at Shift Eco Boutique in Hyannis where Avellar picked up some staples, such black leggings, as well as a distinc-tive top, sweater and cardigan. Hair and makeup are ad-ditional ways you can express your style and creativ-ity. So, we couldn’t let Molly go without finishing her look off by spending time a little time at Inspire Salon in Hyannis. Kristen McCabe gave Molly ideas on how to easily style her hair in a mature, yet play-ful way. Samantha Welch, an esthetician and makeup artist, taught Avellar how to apply subtle makeup to make it last, to emphasize her eyes and lips, and encouraged her to take risks with color. Avellar has great instincts about her busi-

ness and her style, but by adding all of these great pieces to her wardrobe, we have given her the tools to represent her brand in a way that truly reflect its uniqueness and quality.

RendezvousCafé and Crêperie

(508) 827-4449

Gifted byWicked Thrift (Dennis and Yarmouth) • Shawl (Dennis Port) • Whimsy (Har-wich Port) • If The Shoe Fits (Orleans) • Shift Eco Boutique (Hyannis).

All can be mixed and matched, made dressy or casual, and truly represent the Molly Avellar brand.

The Goods

2 Blazers1 Cardigan1 Black Pant5 Tops1 Cocktail Dress

1 Sweater2 Pairs of Shoes1 Pair of Leggings1 Belt1 Vintage Coach Bag

Armed with a closetful of beautiful looks that reflect her sophisticated brand,

Molly is almost ready to take on her next trade show. One of the most important next steps a small business owner like Molly can take is to develop a strong narrative. Here’s why: telling your story effectively enables you to create relationships and con-nections rather than simply opportunities for transactions. It allows your audience to see your value rather than just your product, compelling them to want to work with you instead of someone else. At its best, your story inspires others. These five steps will put you on the path to telling your story and elevating your brand – whether personal or professional.1. Get real. Effective stories come from a

place of authenticity. Pretend you are tell-ing your most trusted advisor or friend about your business. Tell them about your motivation, your passion, and your hopes. Write that description down.

2. Get focused. Where are you going? Write

What's Your Story?Simple Steps to Elevate Your Brand

by Kate Sheehan

a vision – an aspirational statement of where you see yourself or your brand. Why are you going? Set out a mission – a clear statement of purpose to guide your actions.

3. Filter. Now that you have the “no holds barred” version of your story, underline the most compelling messages about your product or service. Leave out the pieces that might be too much detail, without losing those that make your story real and relatable. Remember that being authentic is what will allow you to build sustainable relationships.

4. Who cares? Or, know your audience(s). Understand what each needs and high-light messages that will apply specifically to them.

5. Test and refine. Take your story on the road. Practice in the mirror until it feels conversational. Test it with friends and family, refine it, and then try it on a client or prospect.

Once you have your story down and your confidence up, take it further. Create a mar-keting and communications plan that uses your key messages to extend your brand more strategically – for example, within your mar-

keting materials and social media platforms or, for individuals, via your bio, resume and LinkedIn profile.

After 12 years with two Fortune 100 companies, Kate Sheehan left her corporate communications job and moved from New York home to Cape Cod, where she founded Telltale Media. Kate specializes in freelance writing (from marketing copy to web content to speeches), communications consulting, brand identity, and PR/media relations. She also is a co-founder of Love.Live.Local., a fresh perspective on the Cape for locals and visitors.

508.246.2559 • VintageInVogue.com37A-41A Main St., Orleans

New LocationProvincetown atWhaler’s Wharf

Ladies & Men’sVintage Clothing1870-1970

fashionspring

Mother of three, Mozelle Andrulot grew up in Eastham, but has traveled the world as a jazz singer. She currently resides in Eastham with her husband and three children. Mozelle left her two rowdy boys, Zion, 3, and Xavier 4 ½, home the day of the shoot to spend some quality time with her youngest, 11 month-old Winona.

In addition to having fashionable and wearable styles for adults, the Cape’s

shopping scene also offers plenty of locations to find cute yet practical children’s clothes. Three local women and their adorable (and quite well-behaved!) children show us the styles that have come out for spring.

Photograpy by Rebecca Brown

On Mozelle: Karol Richardson Chanel Dress, Karol Richardson, Orleans, $168

On Winona: Deux Par Deux Dress, Anna-belle’s Children’s Boutique, Centerville, $58 • Sarah Louise Pink Sweater, Annabelle’s Children’s Boutique, Centerville, $56

Mita Gupta has been a physician at Emerald Physicians in Hyannis and Brewster since 2006. Her daughter, Anjali is 4 and her son, Ronan is 2. Despite working full time, Mita finds plenty of time to play pirates, ballerinas, princesses and school with her kids.

On Ronan: Pluie Pluie Blue Raincoat, Cape Kids, Mash-pee, $45 • Jack Octupus Shirt, Pocket Full of Posies, Osterville, $39.95 • Pluie Pluie Blue Rain Boots, Cape Kids, Mashpee Commons, $35

On Mita: Utah Boutique Wrap Dress, Weekend, Orleans, $89 • G.E.T Jacket, Savvy on Main, Orleans, $124

On Anjali: Pluie Pluie Pink Raincoat, Cape Kids, Mash-pee, $45 • Pluie Pluie Pink Rain Boots, Cape Kids, Mash-pee Commons, $35

Sarah Swain is a local musi-cian, dance teacher and direc-tor of the Cape Cod Women's Music Festival - May 11 at the Provincetown Town Hall - but mostly she is the proud mama of Lucy, 8, Jessie, 6, and baby Stanley, 6 months, and ador-ing wife of local steel sculptor Steve Swain. Sarah is passion-ate about everything local and keeping the cape rockin'!

On Sarah: Tribal Jeans Top, Seabreezes, Hyannis, $58 • Coobie Intimates Camisole, Seabreezes, Hyannis, $20 • Prairie Underground Love Shack Leggings, Shift Eco Boutique, Hyannis, $130

On Lucy: Stella One Dress, Anna-belle’s Children’s Boutique, Center-ville, $48

On Jesse: Deux Par Deux Checked Dress, Caline for Kids, Falmouth, $77 • Sarah Louise White Cardigan, Caline for Kids, Falmouth, $53

On Stan: Tea Collection Shorts, Caline for Kids, Falmouth, $22 • Tea Collection Alligator Shirt, Caline for Kids, Falmouth, $19

On Mozelle: Ya LA Hi-Lo Tank, Shine, Harwich Port, $32 • Ya LA Flowered Stretch Jeans, Shine, Harwich Port, $42 • Green Necklace, Shine, Har-wich Port, $36

On Winona: Yala Toddler Dress, Adlu-mia, Orleans, $42

On Sarah: Amour Vert Cowl Neck Top, Shift, Hyannis, $72 • Amour Vert Maxi Skirt, Shift, Hyannis, $84

On Lucy: Pink Chicken Top, Week-end, Orleans, $42 • Pink Chicken Skirt, Weekend, Orleans, $68

On Jesse: Hartstrings Dress, Kid & Kaboodle, Orleans, $68

On Mita: Ya LA Dress, Shine, Harwich, $48

On Ronan: Kitestrings Anchor Polo, Kid & Kaboodle, Orleans, $34 • Kitestrings Striped Pant, Kid & Kaboodle, Orleans, $42

On Anjali: Pink Chicken Tunic, Caline for Kids, Falmouth, $67 • Pink Chicken Leggings, Caline for Kids, Fal-mouth, $35

The VenueThe Optimist Café opened in June 2006 and offers breakfasts, brunches, lunches, and high tea. Originally, the Captain Howes House, this historic home was built in 1849 by Captain Fred-erick Howes, and is now listed on the National Historic Register. The photo shoot took place in their upstairs room that is literally colored with murals by local artist Stephen Taylor, and creates a great haven for children to escape to while their parents attend events and socialize with friends.

Makeup: Samantha Welch, Esthetician & Makeup Artist (70 Center Street, Hyannis)Hair: Styled by Corinne Reynolds, Inspire Salon (70 Center Street, Hyannis)

595 Main Street, Hyannis508.771.2114

MassBayArmyNavy.com

DEPT.MEN’S

1. Paraboot Warhol Shoe, Maxwell & Co., Falmouth, $5252. Anchor Money Clip, Mosees, Barnstable, $253. Velvet Men Polo Shirts, TK Perry, Osterville, $804. Wilton Artisans Bottle Cap Cufflinks, Mosees, Barnstable, $455. John Varvatos Pant, Maxwell & Co., Falmouth, $2986. Stone Rose Shirt, Sass, Hyannis, $1297. LeDonne Briefcase, Cellar Leather, Hyannis, $190

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SWEATERS • HANDBAGS • JEWELRY • HOSIERYOSTERVILLE 837 Main Street 508-428-2410 •  CHATHAM 521 Main Street 508-945-0292

MASHPEE COMMONS 22 Market Street 508-539-7690 • www.theshoesalon.com

Sabrina

Contemporary Women’s Clothing

12 Cove Road, Orleans508.255.3876

326 Main St., Wellfleet (Seaonal)508.349.6464

FrancesFrancisDesigns.com

Sterling Silver

Keep Your Beach MemoriesAlive All Year Round

Your Cape Cod BeachSand Jewelry Purchase

$500 OFF

Sold Exclusively in Hyannis at

Open Every Day in Summer

Cape Cod Beach Sand Jewelry includes Sandora Beads for Pandora Bracelets, Earrings,

Necklaces, & Rings

Cape Cod Beach Sand

402 Main St., Chatham508.292.5463

Eco Boutique

Organic Clothing,Accessories,and Gifts

FishermansDaughterMarket.com

THREE WAYSONE LOOK

All Black Diamond Quilted Flat, If The Shoe Fits, Orleans, $115Amour Vert Contrast Pocket Blouse, Shift Eco Boutique, Hyan-nis, $140Medusa’s Heirlooms Hair Comb, Karol Richardson, Orleans, $26

This Stiletto Reversible Skirt is great for work or play,available at If The Shoe Fits, Orleans, $155

Latico Leathers Cross Body Purse, If The Shoe Fits, Orleans, $98Young at Heart Tank, If the Shoe Fits, Orleans, $32Amour Vert Vest, Shift Eco Bou-tique, Hyannis, $68Frye Combat Boot, Mass Bay & Co., Hyannis, $227.99

Stuart Weitzman Rolldown Sandal, The Shoe Salon, Osterville, $325Jerry T Jacket, Gingie’s, South Yarmouth, $88 La Collection Scarf, Gingie’s, South Yarmouth, $48

Ashley Martin has been spending time on Cape Cod her entire life, and put

down fashion roots here when she helped her mother open Shawl Boutique and Con-signment Shop in Dennis Port in 2009. Not only does Shawl enable Ashley to apply her merchandising and buying skills , but it also provides a venue to sell the knitwear she creates for Natick, Mass., design house NIC + ZOE. The label, which started in 2005, has broad appeal and can be found in over 950 boutiques nationwide.

Current Quarterly: When did you start to become interested in fashion?

Ashley Martin: Since I was 13, I knew de-signing would be in my future.

CQ: What is your educational background?

AM: I graduated from RISD in 2008 with my

bachelor's in Apparel Design.

CQ: You helped your mother, Patty Martin, open Shawl. Can you tell us about that?

AM: I am very close with my family. They have always been such a strong support in my life. I was excited to share my experience and ideas with them when the opportunity presented itself. Once we had the property everything else fell into place very smoothly. Initially I helped with concept (boutique and consignment sides) and store layout.

The goal is to create a fun shopping experi-ence where customers can shop a side or mix both new and gently used. The consignment side is because my mom and I like the idea of

STYLE PROFILECAPE CODD

ER

Ashley Martin

'recycling'/finding a new home for clothes. I also wanted to create a beautifully merchan-dised boutique with new emerging trends, brands, concepts and ideas. Fashion is always exciting. Now I am a co-buyer with my mom.

CQ: When did you start to work at NIC + ZOE? What do you do for them?

AM: I interned at NIC+ZOE the summer before my senior year. I knew I found a spe-cial place and eagerly went back after gradu-ation. I started full time July 2008. My title is "knitwear designer." Designing knitwear is a two step process. I first develop the knit 'fabric' and then design silhouette/concept. I mostly design novelty knitwear, prints, skirts and dresses.

CQ: How would you describe your personal style?

AM: I tend to wear timeless staple pieces, mixed with fun styles, that can be worn to work but also out to dinner or during the weekend, yet I'm not afraid to experiment with my wardrobe.

The Look for Less!

Mon-Sat 9-6, Sun 11-4175 Route 137, East Harwich

508-432-1577www.ConsignCapeCod.com

We offer 7000 square feet of womens clothing, accessories, home furnishings and decor.

With over 1500 new arrivals each week, it’s always a new shopping experience!

Cape Cod’s Premier Destination for Fine Dining & Nightlife

453 Main St., Hyannis508.771.9700EmbargoRestaurant.com