the future of multi-screen advertising
TRANSCRIPT
1 ©2015 Goldbach Germany
September 11th, 2015 | Peter Christmann
THE FUTURE OF MULTI-SCREEN ADVERTISING
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OUR HERITAGE: LETTERPRESS PRINTING BY GUTENBERG
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21ST CENTURY REALITY: MULTI-SCREEN LIFE
TV IS THE LIGHTHOUSE
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Media Vision 2020 Video
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TV IS HAVING BABIES
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AUDIOVISUAL CONTENT IS THE FUEL
PROOVEN AND NEW CONTENT PIPELINES
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THE AUDIOVISUAL CUSTOMER JOURNEY
HOME VIDEO MOBILE VIDEO PUBLIC VIDEO
THE PERFECT MIX: TV + ONLINE + DOOH
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Net reach
Duration of campaign
Classic TV & Online Video
Campaigns
DooH
Source: GFK Enigma 2014
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AUDIOVISUAL RAMP UP AHEAD
EURO 5,2 BLN in 2017
EURO >6 BLN in 2020
EURO 4,9 BLN in 2015
NEEDS FOR AUDIOVISUAL BRAND MANAGEMENT
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Audiovisual Currency
Smart
versioning
Content strategy Integrated Programmatic
Audiovisual Media
Directive (EU)
DOOH WILL PLAY AN INCREASINGLY IMPORTANT ROLE
Screens are conquering the public area
2014:
2020:
• From branding to moment of thruth
• Reach and multiplying effects
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100.000
200.000
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GOLDBACH UPGRADES
Upgrade 1 - AdServer Programmatic platform
Upgrade 2 – Smartphone Detection
AND EVEN MORE TO COME…
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Future of Advertising: Welcome to 2025
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Peter Christmann
Phone +49 89 614 240-450
Goldbach Germany GmbH
Feringastrasse 12B
85774 Unterföhring
www.goldbachgermany.de