TOP 3 CRM SOFTWARE FOR SMALL BUSINESSES

WHY SMALL BUSINESSES FAIL AND WHAT CAN YOU DO ABOUT IT?

The main reason why so many startups fail is that they do not properly keep track of customer interactions. Hence, they are not able to provide exceptional customer service which is the cornerstone of every successful business. What can be done to confront this challenging issue?

GET A CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SOFTWARE.

Let’s get Started with our list of Top 3 CRM Software

• Sales automation and forecasting• Marketing lead management• Support automation• Call center automation• Reporting & Dashboards• SugarCRM Mobile• Cloud or on premise deployment• 15GB storage• Unlimited Studio customizations• Unlimited online support• Support for MySQL and SQL Server (On-Site)

1A hot favorite among small business owners, SugarCRM has sales, marketing and customer support platforms, ensuring that businesses stay well connected with their customers on all fronts. SugarCRM has three editions but the one that is most suited for small businesses is Sugar Professional which costs a user $40/month and has the following features:

• Customer self-service• Sales portal• Flexible workflow• Servicing• Marketing• ROI calculator• Finance management• Billing and invoicing• Flexible modeling of business processes• Template quotations• Pricing strategy control• Contract renewals servicing• Q&A support

2SuiteCRM has managed to surpass the expectations of everyone in the CRM industry. It has emerged as the leading choice for small business owners as it is completely FREE and due to its open source nature can be seamlessly configured to serve the exactneeds of a business operating in any industry vertical. The main features of SuiteCRM are:

• Marketing automation• Sales automation• Workflows• Quotes & Invoices• Documents and media• Mobile CRM• User management and access roles• Reporting & Analytics

3An open source CRM that aims to provide a comprehensive low cost yet user friendly sales, marketing and customer service solution to small business owners. Businesses can customize on an open-source CRM to leverage on essential business functionalities such as marketing automation, process management etc. The key features of X2CRM have been listed below:

All the three choices listed above are excellent and will help small business owners get a bird’s eye view of their customer interactions. However, an out of the box solution would always fall short of meeting your expectations and would prompt you to get it customized in order to increase the functionality of the system. Once fully customized, all three are guaranteed to increase customer satisfaction and drive profitability.

CONCLUSION

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