tourism in switzerland

8/3/2019 Tourism in Switzerland

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APRESENTATION

OFGLOBAL COUNTRY REPORT(GCR)

Tourism in Switzerland


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PARUL INSTITUTE OF MANAGEMENTVADODARAPARULGROUPOF INSTITUTES

AFFILIATEDTO

GUJARAT TECHNOLOGICALUNIVERSITY

Prepared by :

Priyansh Shah(Roll.no.49)

Vishal Upadhyay(Roll.no.50)

Montu Sabhaya(R.no.47)Mounank patel(R.no.48)

Jitesh Kathad(R.no.46)

Yashesh Pradhan(R.no.51)


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TABLE OF CONTENTS

Introduction

History

Switzerland Tourism Industry

Destinations / Regions Travel & Tourism Competitiveness Index

Key Facts at a Glance

Tourism Service sector

Switzerland named most competitive in Travel &Tourism report

Tourism policy


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INTRODUCTION

The tourism industry has established itself as one of theworlds major industries, one that offers significantopportunities for employment creation, local economicdevelopment and integration in to the internationalmarket.

Tourism generates jobs and business opportunities forhost populations, and can help reduce or eliminatepoverty. Tourism is now a huge contributor to theeconomies of many islands and nations.

The travel and tourism sector creates more jobs permillion rupees of investment than any other sector of theeconomy and is capable of providing employment to awide spectrum of job seekers from the unskilled to thespecialized, even in the remote parts of the country


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HISTORY :

Tourism begins with British mountaineers climbing themain peaks of the Bernese Alps in the early 19th century(Jungfrau 1811, Finsteraarhorn 1812).

The Alpine Club in London is founded in 1857.Reconvalescence in the Alpine climate, in particular

from Tuberculosis, is another important branch oftourism in the 19th and early 20th centuries for examplein Davos, Graubnden. Because of the prominence ofthe Bernese Alps in British mountaineering, the BerneseOberland was long especially known as a touristdestination. Meiringen's Reichenbach Falls achieved

literary fame as the site of the fictional death of SirArthur Conan Doyle's Sherlock Holmes (1893).

The first organised tourist holidays to Switzerland wereoffered during the 19th century by the Thomas Cook andLunn Travel companies


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SWITZERLAND TOURISM INDUSTRY

Tourism can be understood as a final consumption byhouseholds for holidays or as an intermediate stage in theproduction of goods and services (business travel), whichthrough the spending of domestic and foreign visitors createsturnover and added value for a great many companies

and different sectors of the economy Exhaustive preliminary studies have shown that the

aggregated value creation of tourism dependenteconomic sectors in Switzerland accounts for aboutSFr26,000 million or around 5-6 per cent of the grossdomestic product (GDP).

Switzerlands tourism was comparable to Uruguay, a rathersmall country bordering Switzerland. Although the tourismindustry had grown since then, it is still less than impressive,especially considering Zurich and Geneva earns threequarters more through the industry.


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DESTINATIONS / REGIONS

Alpine : Grisons

Eastern Switzerland

Valais

Bernese Oberland Bernese Alps

Cities : Zrich

Bern Lucerne

Basel

Geneva

Canton Ticino


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TRAVEL & TOURISM COMPETITIVENESS INDEX

Country/economy Rank Score

Switzerland rank 1 5.66

Austria rank 2 5.54

Germany rank 3 5.48

Iceland rank 4 5.45

United States rank 5 5.43


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KEY FACTSATA GLANCE

GDP: Direct Contribution

At 2011 there are 5-6 per cent of the gross domesticproduct (GDP) through tourism.

GDP: Total Contribution

Employment: Direct Contribution

Employment: Total Contribution

Visitor Exports

Investment


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TOURISM SERVICESECTOR

Research & development Prognoses

International Benchmark report

Satellite accounts

Swiss tourism price

Research

Policy & measures

Preparation of policy concepts

Preparation of legal basis

Strategic view Co-ordination & co-operation

International coordination

Collaboration with operational sector

Bilateral and multilateral relations


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SECTORS OVERVIEW

The tourism industry has been divided into eightdifferent sectors or areas. The following sectordescriptions are brief overviews.

1. Accommodation

2. Adventure Tourism and Recreation

3. Attractions

4. Events and Conferences

5. Food and Beverage

6. Tourism Services 7. Transportation

8. Travel Trade


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SWITZERLANDNAMEDMOSTCOMPETITIVEINTRAVEL & TOURISMREPORT

The World Economic Forum has launched its first-ever Travel & Tourism report analysing the driversof competitiveness in travel and tourism of 124countries around the world. Switzerland's safety

record and high-quality industry staff contributed toits topping the index. Hong Kong was the highest-ranked Asian country and the United Arab Emirateswas the most competitive Middle Eastern countrywith an impressive ranking of 18th place.

The rankings are based on the first-ever Travel &Tourism Competitiveness Index (TTCI) covering124 countries around the world


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T&T SECTORINDIFFERENTCOUNTRIES.

T & T is composed of a number of "pillars" of travel andtourism competitiveness, of which there are 13 in all. Theseare: 1. Policy rules and regulations 2. Environmental regulation 3. Safety and security 4. Health and hygiene 5. Prioritization of travel and tourism 6. Air transport infrastructure 7. Ground transport infrastructure 8. Tourism infrastructure

9. Information and communication technology (ICT) infrastructure 10. Price competitiveness 11. Human capital 12. National tourism perception 13. Natural and cultural resources


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TOURISMPOLICY

Tourism Seco

Federal government

Cantons

Local authorities

Co-operation platforms

Destination marketing

Innovation and co-operation projects

Hotel credits

Advisory services

Swiss Tourism Association

Regional and local tourism associations

Associations

Suppliers


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REFERENCES

Reports:

Swiss turism destinations

Turism world

2000-watt society

Links

www.viator.com/switzerland

www.theswissholidays.co.in/Travel

www.tripadvisor.in

Gross Domestic Product Growth Switzerland

Swiss Economic Forecasts
http://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://www.viator.com/switzerlandhttp://www.viator.com/switzerlandhttp://www.theswissholidays.co.in/Travelhttp://www.theswissholidays.co.in/Travelhttp://www.theswissholidays.co.in/Travelhttp://www.tripadvisor.in/http://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.ubs.com/1/e/ubs_ch/bb_ch/market_information/forecasting/konjunktur.htmlhttp://www.ubs.com/1/e/ubs_ch/bb_ch/market_information/forecasting/konjunktur.htmlhttp://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.seco.admin.ch/themen/00374/00456/00458/index.html?lang=enhttp://www.tripadvisor.in/http://www.theswissholidays.co.in/Travelhttp://www.theswissholidays.co.in/Travelhttp://www.theswissholidays.co.in/Travelhttp://www.viator.com/switzerlandhttp://www.viator.com/switzerlandhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_societyhttp://en.wikipedia.org/wiki/2000-watt_society


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tourism in switzerland

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