travel 2.0
TRANSCRIPT
TRAVEL 2.0
“Word of Mouth” marketing has long been a proven strategy for successful travel and hospitality business.
TRAVEL IS A BIG INDUSTRY
Everyone loves to travel. 80 percent of the vacation
is based on the referral.
$ 14 million is spent on travel every minute. Travel is $ 7 trillion
Industry globally
CONSUMER SPEND IS INCREASING
consumers are spending nearly twice as much time online than they did only
four years ago…..……
…..…… mostly exchanging credible information Worldwide online travel
sales is valued at $147 billion in 2007*
ONLINE TRAVEL IS THE WAY FORWARD
Forecast to grow at 17% per year over the next 3
years*
86% of all travel and vacation research now
done online Over 50% of all travel reservations done online
ONLINE TRAVEL IS THE WAY FORWARD
Online travel sales will represent 48% of total travel sales by 2008*
A further 38% of consumers make their
decision online, but purchase offline**
almost 86% of travel sales will either be made online, or strongly
influenced by online
TRAVEL 2.0 ECOSYSTEM
Vertical Search
Travel 2.0
Beyond The Browser Vlogs &
Podcasts
User- Generated
Content
Mapping & Mashups
Tagging
TRAVEL 2.0 ECOSYSTEM
Blogs
Wikis
Online Videos
Podcasts
Photos
Creating Content
Tagging RSS
APIs
User Participation Open Architectures
Applications
Embedding Into Applications
Mashups
Social NetworksDiscussion Boards
Atom Feeds
