What is a

TRIBE ?

“A tribe is a group of people connected to one another, connected to a leader and connected to an idea.”

Tribes make our lives

better. And ‘Leading a

Tribe’is the best life

of all….

Without leaders, there are no followers.

You’re a Leader.

“WE NEED YOU”

Tribes aren’t so SQUISHY anymore !!Instant

communication and new

technologies are all designed to

Connect Tribes and amplify their

work

Why Should You Lead ? And Why Now ?

Tribe of fellow people waiting for you to

connect and lead them where they want to go

Everyone in the organization is

expected to lead

In today’s workplace, it’s easier than ever

to change things

It’s engaging, thrilling, profitable

and fun

It’s Good to be KING

• A king or the leader of the tribe assembles his own geographically based tribe and uses power to enforce compliance

• The goal of the corporation is to enrich the king and keep him in power

• However if the tribe doesn’t like the king, they’re now free to leave

Stability is an Illusion

Marketing has changed everything, it created leverage

Marketing freed and energized the tribes

It challenged the status quo and changed the idea of stability

A man with no authority can become a key figure.Tribes give each of the same opportunity.

Skills and Attitude are essential, Authority is not.

Leading from Bottom

How to turn a Group into a Tribe ?

A Shared Interest

A Way to Communicate

Types of Tribal Communication

Leader to Tribe

Tribe Member to OutsideTribe member to tribe member

Tribe to Leader

Leader can increase the effectiveness of the tribe by:

• Transforming the shared interest into a passionate goal and desire for the change• Providing tools to allow members

to tighten their communications• Leveraging the tribe to allow it to

grow and gain new members

Crowd v/s Tribe

A Crowd is a Tribe without a LeaderA Crowd is a Tribe without Communication

Organizations that destroy Status Quo win. Whatever the Status Quo , changing it gives you the opportunity to be remarkable.

Initiative =

Happiness

Taking Initiative to create products and services that are remarkable is Fun. Doing work that’s fun is Engaging. So making things that are successful is a great way to spend time.

•Fear is the strongest, oldest and most hardwired emotion• We have ideas but we fear

to implement it • Fear of failure is overrated• Accept constructive

criticism

The Peter Principle Revisited

“In an hierarchy, every employee tends to rise to his level of

Incompetency” – Dr. Lawrence Peter

In every organization everyone rises to level at which they

become Paralyzed with Fear.

The Essence of Leadership is being aware of Fear

Followers

A tribe needs people who aren’t

just willing to follow but are

eager to follow

The Plurality Myth

To win elections you need majority of the votes but to lead a Tribe no such

rule applies. All you need to need to do is Motivate

people who choose to follow you.

Example: The Schoolteacher Experiment

Lessons Learnt:• Tribes are increasingly

voluntary, no one is forced to work for your firm or

attend your services.• Great leaders don’t try to

please everyone.• They realize that a motivated

connected tribe in the midst of a movement is far

more powerful than a larger group can ever be.

Virtuous Cycle v/s Exclusive Tribe

• Tribes that work better when they are bigger, Get Bigger. Example: Political Parties• But Bigger is not always the Better. • Some tribes do well when they are small and

exclusive

It’s always a choice. Your Choice

Name PGPID

Akshat Goenka PGP30241

Fern Sharma PGP30019

Aratrika Gupta PGP30126

Shubhanka Malpani PGP30170

Mehandi Goel PGP30205

Ankit Tomar PGP30069

Submitted by: Group 1

Submitted to: Prof Sameer Mathur

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