Tweeting Smarter

in 2016

#WIDS Tweet n Cheer Holiday Meetup

Lausanne12.16.2015

A Quick Intro

Hi, I’m Kelly...

● I’m a native Californian● I help brands with social media and community building

strategies ● I’m passionate about connecting the digital dots that

bring companies and people closer together ● I like to Tweet (@kdhungerford)

What’s on for today?We’re getting your Twitter game going for 2016!

● Personal branding● Monitoring to connect● Connecting to engage ● Engaging with purpose ● Rinse and repeat

Goal: Walk away with Twitter ‘ah ha’ and ‘oh yeah’ and the 4 Twitter essentials you need to know.

A great follow up post to dive deeper -> 5 Strategies To Make Your Small Business Shine on Twitter

Twitter

What’s it all about?

real-time database

what’s happening now

500,000,000 Tweets daily

302,000,000 active users daily

connecting with strangers !

Credit: Brian TalbotStats: hubspot

Image

- Will Rogers

“You never get a second chance at making a first impression.”

Your profile says it all

Check out more Twitter Tactics here!

Don’t be an egghead

Didi is probably a really nice person but Didi will have better success without an egg head and some authentic engagement.

Twitter basicsA few things to remember

● @username sends a public tweet to this person. Anyone following you and that person will see the tweet in their timeline

● .@username broadcasts a tweet to your followers. Great for shoutouts and kudos

● #tags - use them, but just one a tweet to give context and expand reach

● RT posts you like, add context when possible

● When you receive a mention SAY THANK YOU!

● Sharing is CARING, so share on topic● Steer clear from negativity, politics or

anything that can put a negative spin on you & your brand unless that is your biz!

Hands-0nEveryone!

1. Check your avatar. Not a great picture? Make a note to change it.

2. What are the three things you would like people to know about you or your company? Write those down and update your profile now, or later to reflect them.

3. What type of image will best represent your character, passion or brand? Go to www.canva.com to get started now!

Monitor

- unknown

“Every good conversation starts with good listening.”

Twitter SearchStep 1. Search

● https://twitter.com/search-advanced● keyword● location● distance

Tools:

Free: Twitter, TweetDeck

Tip! Marketing near:"Switzerland" within:15mi

List(en)

Create a list or monitor by keyword or hashtag:

● Industry● City● Influencers● Competition● Media outlets● #tags

Tools: Tweetdeck, Hootsuite, SproutSocial

Hands-0nEveryone!

1. Perform a hashtag or keyword search. Start with words that represent your interests.

2. Create a list? Private vs public? Think about how you’re using your list

3. Add the list to your S.M management service. Go start a list and add it to Tweetdeck now! www.tweetdeck.com

Connect

“The number one value in social media is sharing”

- Unknown, and it’s true!

Become a knowledge beacon Curate!

● Brand yourself ● Show expertise, passion, interests● Attract the right (targeted) people

Tools:

Free: Feedly, Paper.li, Buffer

True story!

Read all about JD’s success here!

Hands-0nAfter hours homework:

1. Check out Feedly, Paper.li or another aggregation platform. Aggregation saves time and surfaces the gems for sharing

2. Create a Buffer account. You can queue up to 10 posts for free, after that it’s 9$ a month.

3. Queue content automatically from Paper.li or Feedly to your Buffer. Consistency is important in attracting an audience.

Engage

“There is no more B2B or B2C. It’s all Human to Human. #H2H”

- @bryankramer

The hard truthThe bad news

● Adults have 3-8 second attention spans. Use images

● The lifespan of a tweet is about 5 minutes● 1% of your followers see your Tweets

The good news!

● 90% of people will respond to @mention. Use that as an opportunity to say ‘Hi’.

● Visuals drive 180% more engagement than posts without

● Visual content is processed 60,000x faster than non visual content

● Being human wins hearts!

●

Be human, not robotic

Take 30 minutes a day over the next 30 days

● Share one inspiring visual or quote 2x week (tweetchat, lists…)

● Share images w/posts on 50% of posts● Add a @mention to each post (either

author or source)● RT the posts of people you want to notice

you● Show emotion, show you are real● Create from the heart (it only takes a few

minutes with canva.com!)

Join a Tweetchat

Take 1 hour a week to participate in 1 Twitter chat that reflects your interests.

● Build relationships with the community● Showcase your knowledge and expertise● Put yourself on potential hiring/recruiting

radar

http://www.razorsocial.com/guide-to-twitter-chats/

Be visual● Created a quote

from a Tweetchat● Attracted attention● Followed up and

said thank you● Continued engaging ● Numbers aren’t

everything, but 24 rts + faves! Peeps loved sharing it!

Analyze

Tweet. Rinse. Repeat● https://analytics.twitter.

com/user/kdhungerford/home ● (Take out my user name, put

yours!)● Monitor what’s working● Track who is interacting● Connect personally● Repeat what works● Rinse away what doesn’t!

Use Buffer? They also have helpful analytics!

Wishing #WIDS Lausanne a Tweet-tastic 2016!

Thank you!

You can find me @kdhungerford on Twitter and on LinkedIn.

I look forward to keeping in touch!