two wheeler project

7/28/2019 Two Wheeler Project

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PREFACE

Marketing should not be looked upon in a vacuum or in isolation. It is anessence taking a view of the whole business organization and its ultimate objective

concern for marketing must penetrate all areas of the enterprise. Market survey in

todays competitive world is a must for every organization.

This project is a study of market potential of Two-wheeler. The rational behind

this particular study is to find out the present market scenario of various brands & to

find out the corporate need and perception. It was a pleasurable experience to

conduct a research on behalf of Two-Wheeler pertaining to the study of the

Automobile Sector.

Conclusion and there by recommendation has been arrived at by proper and

justified interpretation of the result derived from the above said analytical tools and

techniques.


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ACKNOWLEDGEMENT

Preparing a project of this nature is an arduous task and I was fortunate enough to

get support from a large number o persons. I wish to express my deep sense of gratitude to

all those who generously helped in successful completion of this report by sharing their

invaluable time and knowledge.

It is my proud and previledge to express my deep regards to Respected Principal Sir

Dr.J.P.N. Pandey , Head of Department Dr. Anand Tiwari , Mrs. Shikha Urmil Khan and

Miss Deepti Patel Department of Business Management , Govt. Autonomous Girls P.G.

College of Excellence Sagar for allowing me to undertake this project.

I feel extremely exhilarated to have completed this project under the able andinspiring guidance of Miss. Deepti Patel she rendered me all possible help me guidance

while reviewing the manuscript in finalising the report.

I also extend my deep regards to my teachers , family members , friends and all those

whose encouragement has infused courage in me to complete to work successfully.

MEETA JAIN

B.B.A IInd Semester

IInd Batch


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DELCLARATION BY THE CANDIDATE

Date :

I declare that the project report titled " TWO-WHEELER " on Market Segmentation

is nay own work conducted under the supervision of Miss.Deepti Patel Department of

Business Management Govt. Girls P.G. College of Excellence Sagar. To the best of my

knowledge the report does not contain any work , which has been submitted for the award of

any degree , anywhere.

MEETA JAIN

B.B.A IInd Semester

IInd Batch


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CERTIFICATE

The project report titled "TWO-WHEELER " been prepared by Miss. Meeta

Jain BBA IInd Semester , IInd Batch under the guidance and supervision of Miss. Deepti

Patel for the partial fulfillment of the Degree of B.B.A.

Signature of the Signature of the Signature of the

Supervisor Head of the Department Examiner


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CONTENTS

TOPIC TITLE

1. Preface

2.Acknowledgement

3. Declaration of the Candidate

4. Certificate

5. Introduction of Automobile Section in India

6. History of Two-Wheeler

7. Marketing Segmentation

8. Customer Services

9. Research Methodology

10 Objective of the Study

11 Data analysis and Interpretation12 Company Comparison of Two-Wheeler

13 Conclusion

14 Limitations

15 Suggestions & Recommendations

16 Bibliography

17 Questionaire

INTRODUCTION OF AUTOMOBILE SECTOR IN INDIA


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The Automobile sector is one of the fastest growing manufacturing

sectors in India.

In the 90s the industry witnessed an average growth rate of above

20 percent.

Indian Automobile Industry is characterized by a very high

percentage (75 per cent) of two wheeler production, ranking second

only to Taiwan.

The world leaders in the sector are evincing keen interest in

establishing manufacturing facilities for manufacturing and

assembling components.

A politically stable and vibrant State, Andhra Pradesh is centrally

located with the support of seaports, international airports, assured

and reliable power supply, abundant water, broad base of auto

component manufacturers, highly trained, skilled and disciplined

manpower and is therefore, the preferred location for Automobile

industries.

The interest of the state has been duly noted by Global Auto

Majors, who have indicated their interest to consider Andhra

pradesh for establishing manufacturing facility.

The Government of Andhra Pradesh invites leaders in the industry

to set up manufacturing facilities to manufacture vehicles or vehicle

components in the State. The ideal places to locate companies in the

Auto Sector are the Hyderabad-Zaheerabad, Visakhapatnam-

Kakinada, Krishnapatnam-Tada-Sathiveedu and Vijayawada-Guntur

corridors.


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The Government is also formulating an Auto Policy, which would

give a proper direction to the growth of the sector.

There are more than 20 auto component manufacturing companies

in the State, manufacturing components such as grey-iron castings,

precision aluminium castings, leaf springs,oils and lubricants, diesel

fuel injection equipment, electronics and auto electronics and auto

electrical, front axles, gears, forging, machined components, pressed

metal components, pistons, cylinder liners, nozzles, delivery valves,

starter motors, alternators, electronic regulators, high pressure die

castings, clutch covers, fuel filters ,etc.

Most of these components are presently being supplied to Two-

Wheeler, TVS Suzuki, Escorts Yahama, Bajaj and others. Amaron

Batteries are manufactured in Chittoor district. Around 119

components manufacturers have been certified for ISO 9000 quality

standards and seven companies achieved the QS 9000 quality

standard set by government and motors association.


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HISOTRY OF THE TWO-WHEELER

Two-Wheeler has a reputation of being the most fuel-efficient and the

largest selling Indian motorcycle. Its commitment of providing the customer

with excellence is self-evident. A rich background of producing high value

products at a reasonable price led the world's largest manufacturer of

motorcycles to collaborate with the world's largest bicycle manufacturer.

It was this affinity in working cultures of Honda Motor Company of

Japan and the Hero Group that resulted in the setting up of Two-Wheeler

Motors Ltd. A relationship so harmonious that Two-Wheeler has managed to

achieve indigenisation of over 95 percent, a Honda record worldwide.

The following are the historical facts of the company :

1984

Company incorporated.

Technical collaboration signed.

Foundation stone lay.

1983 - shareholders agreements signed.

1985

First motorcycle (Model CD 100) produced.

1987

Engine plant started.


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1,00,000th Motorcycle produced.

1989

Sleek model introduced.

1991

5,00,000th motorcycle produced.

CD-SS model introduced.

Economic times Harward business school award for excellent

Governance to Two-Wheeler Motors Ltd.

1993

Hero group sponsors Hero cup five nations cricket tournament

1994

Splendor model introduced.

1995

National Award for outstanding contribution to the development of

Indian small scale industry (NSIC Award presented by President of

India)


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The analyst award 1995 presented to Two-Wheeler Motors Ltd. on

being ranked 9th amongst the most investor rewarding companies in

India.

1996

1000 motorcycle per day production started.

1997


Street model introduced.

Hero sponsored 6th women world cup cricket tournament.

1998


1stTwo-Wheeler Master golf championship held at Delhi.

1999


CBZ model introduced.

7thWorld Cup Cricket tournament sponsored at England.

Most admired business Baron CEO award conferred upon the

Chairman Brij Mohan Lal Munjal.

2001


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Passion and Joy motorcycle launched.

One million motorcycles produced in one single year.

50,00,000th bike produced.

Winner of the review-2000-Asias leading companies award

2000.

National productivity award for the best performance in

automobile and tractors.

Sir Jahangir Ghandy medal for industrial peace awarded to Brij

Mohal Lal by XLRI Jamshedpur.

2002

Declared company of the year by economic times business

award.

Chairman Brij Mohan Lal awarded the entrepreneur of the year

award by Business standard.

Ambition launched.

2003

Declared company of the year by economic times business

award for the second time.

Karizma the sports segment bikelaunched.

This all says about the golden past of the company and the company is

going on to the path of success.


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Its main Models are

Two-Wheeler

o cbz

o splendor

o cd100

o cd100ss

o street smart

o passion

o Karizma

o CD dawn

o Ambition 135
http://auto.indiamart.com/motorcycles/hero-honda-cbz/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-splendor/index.htmlhttp://auto.indiamart.com/motorcycles/hero-hondacd100/index.htmlhttp://auto.indiamart.com/motorcycles/hero-hondacd100ss/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-street100/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-cbz/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-splendor/index.htmlhttp://auto.indiamart.com/motorcycles/hero-hondacd100/index.htmlhttp://auto.indiamart.com/motorcycles/hero-hondacd100ss/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-street100/index.html


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MARKETING SEGMENTATION

In the present scenario of automobile industry the major companies are: -

Manufacturers Products % of market share

TWO-

WHEELER

Motorbikes 75% market share

BAJAJ AUTO Scooter+Motorbikes+ Scooterate 25% market shareLML Scooter+Motorbike+Scootrate 30% market share

TVS Motorbikes+Scootrate 15% market shareYAMAHA Motorbikes 15% market share

ENFIELD Motorbikes 10% market share

According to the recent results company (Two-Wheeler) registered a sales

increased by 24.5% over the past years. Same month TVS also registered

increase of 45% while the other companies are not enjoying quiet good

increase in sales. While the whole industry registered an increase of about

17% only. So in present scenario the Two-Wheeler comes as the leader of

whole automobile segment while there is immense competition in industry

to get the highest market share.


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Customer Service

Two-Wheeler keeps on taking always-new initiatives to maintain itsleadership on service as well as enhance customer satisfaction level on an

ongoing basis. Some of the new initiatives related to customer service are

as follows: -

Service Advisors at Dealerships

Service Plus Scheme for customers

Pre Paid Reply Cards

Automated Mobile Service Workshops

Mega Millennium Camps

On the Job Training Programmes

Local Mechanics Training

There are many more initiatives, which we keep on taking along with our

dealers to keep our customers always in our mind on top priority.

Safety- "S4" Concept (Sales, Service, Spare Parts & Safety)

Two-Wheeler is also launching very soon a novel concept and a very

major initiative - Safety at their S4 Dealerships (Sales, Spare Parts &

Safety)


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Safety Education to motorcycle customers shall be an integral part of

Two-Wheeler's motorcycle delivery process at the showroom. Customers

shall be educated on Safe Riding techniques through various audio visual

aids. Safety Instructors shall be imparting riding skills as well as education

to the customers. Dealers shall also conduct a major programme in their

respective towns with the association of local traffic police on a regular

basis on safety education and correct riding techniques.


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OBJECTIVE OF THE STUDY

The study was done primarily with the following objective in mind.

To study the brands of Two-Wheeler & consumers perceptionAabout the product of Two-Wheeler.

To know why people buy Two-Wheeler and why some people

prefer other company.

To study the features of different brands that give a good idea of

various products and services offered by the company.

To understand the competitive environment in which the

company is operating and is desired to meet customer need and

satisfaction.

To provide useful information to the company about the product

features of various competing companies.


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RESEARCH METHODOLOGY

The methodology used in conducting the research work on TWO-WHEELER

with major emphasis on its sales and marketing strategies involve the following

steps:

Why I have selected TWO-WHEELER only?

I have selected Two-Wheeler for my summer training because it is the company

that is growing day by day. It has maximum market share with

comparison to its competitors. And it is the company that gives

highest sales and it is also the highest two-wheeler manufacturer.

Defining the problem and deciding research objectives:

Defining the objective is the most important part of any study process. Proper

defining of the problem is a must for proceeding further with the research

process. The type of study to be carried out, the questions to be raised, the

sampling procedure to be followed, and the data to be collected, all depends on

a correct understanding of the problem. Also, by clearly focusing on the real

problem, the research job can be simplified and completed with the minimum

cost, effort and data.

Identified problem or the objectives of the research discussed in the report are:


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1. Developing the research plan:

In this a plan was developed about how to collect the require information

i.e. whom to contact for gathering the relevant data. Data is the foundation

of all research. It is the raw material with which a researcher functions.

Therefore, it requires great care to select the sources of data. Data, or

facts, may be obtained from several sources. Data sources can either be

primary or secondary.

A. Secondary data:

The sources from which secondary data was collected:

Press releases of the company.

Newsletters and In-house journals.

Brochures and detailed descriptive leaflets

Magazines like Business World, Outlook, Auto India, etc.

Websites such as www.herohonda.com, www.google.com. These

were the sources from which secondary data has been gathered.

Most of the information presented in this report was extracted from

the above data sources.
http://www.herohonda.com/http://www.google.com/http://www.herohonda.com/http://www.google.com/


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B. Primary data:

Collection of primary data was conducted by visiting the people

personally for the preparation of the report.

2. Research approach:

It means the way by which the information was collected. Visiting the

various places of Delhi, getting the questionnaire filled by different

individuals.

Beside this, frequent visit to the showrooms of the company was of

great help to conduct the analysis and research work.

3. Contact methods:

Instrument or Data collected Forms: It is the method by which data is

gathered. It could be done through various instruments like

questionnaires, observations, getting information from the staff

members of the agency, contacting to the motor mechanics was

sufficient enough to conduct the study.

4. Collection of information :

The primary information was collected by face-to-face and direct

interviews with the peoples and the customers. They provide the

relevant information regarding the profile of the company as compared

to the other company in the Indian market. Most employees suggested

visiting companys web site, as it was not possible for them to spare

time from their busy schedules.


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The secondary sources of information were various web sites of the

companies, newspapers & magazines such as The times of India, The

Hindustan Times, Business world, Auto India, etc.

5. Analyzing the information:

The data collected was carefully analyzed. The research and analysis of

the information has been done on the basis of various sales and

marketing strategies adopted by the company during its tenure.

6. Reporting and conclusions and recommendations:

This is the most vital part of the work undertaken. After collection and

analysis of data, it was recorded in the form as prescribed. The major

part of the report is the findings. The finding also includes charts, tables

and diagrams etc. The report also mentioned the limitations of the

project undertaken. Then conclusion has been drawn out of the findings

and various recommendations have been given at the end of the report.

Certain tables on the basis of which the findings were made have been

included in the appendices section followed by the bibliography.


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company comparison of two-wheelers

CBZ

The Two-Wheeler CBZ (pronounced

CeeBeeZee) is the latest offering from Two-

Wheeler for the Indian market. With a 156cc engine, the company claims that

the bike has a top speed of 100kph within 5.6 seconds. Though the bike has the

largest displacement engine, its top speed doesnt match up to many of its

competitors. In all other respects, it is a bit too early to decide whether the CBZ

will sell in the same numbers as the Splendor. Though the initial market

response has been good, only time will be the final arbiter.

Splendor

A combination of style and economy makes the Splendor

is a bike worth investing in. The latest from the Two-

Wheeler factory offers both performance and looks. It

has good looks, excellent handling characteristics and a smooth drive over any

type of terrain, thanks to the changes in the suspension at front and near as well

as the new frame design. All these features contribute to the Splendor being one

of the best selling four stroke-two-wheelers in India. It also meets all the current


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pollution standards. A healthier beat, springy ride and overall low maintenance

has aided in the record-breaking sales of this bike.

St

re

et

10

0

The Street 100 is Hero Motor's latest two-wheeler on offer in the step-throughcategory. The Two-Wheeler Street 100 is equipped with unique features like

city-clutch, which is designed specially for city driving. It has rotary gears,

which allow the rider to flip directly from the fourth gear to neutral once the

bike has come to a halt, a must for the present stop-and-go traffic. A self-

starter button comes as an option. The Street can be purchased with a variety of

seat layouts and has options like a water pump, spray can, larger luggage tray,

etc. Its major competitor is the much cheaper K4 from Kinetic. Major plus

points that justify the higher price are the centrifugal clutch and the rotary

gears. However, the liberal use of plastics negates much of the feel good

factor and has hindered sales to a large extent.


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CD100S

S

The CD100SS is designed for those who live life in the

fast lane, rough and tough, for those who would love to take a bike on the

stumbling village roads. It shares almost all components with the CD100,

except for the additional reinforcement. With larger, reinforced shock

absorbers, wider tyres, heavier body weight and engine guard, the Two-Wheeler

CD 100 SS weights slightly more, resulting in some cut down in the fuel

economy it offers. Minor problems of the CD100 have been rectified in the SS

model. If you wish to ride into the hinterland, this is the bike for you.


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Features :

A

m

bi

ti

o

n

13

5

Features :

Engine 4 stroke

Displacement 133 cc

Maximum Power 11 BHP / 11.15 PS @ 8000 rpm

Maximum Speed 100 KMPH

Gears 5


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Frame Tubular single cradle, diamond type

Tyres: (Front) 2.75 X 18

Tyres: (Rear) 3.00 X 18

Headlight Trapezoidal 35 / 35 W

Fuel Efficiency 55 KMPL

CD DAWN

Features :

Engine 4-stroke, air-cooled, single cylinder OHC

Displacement 97.2cc

Clutch Multiplate wet

Gear box 4 speed constant mesh

Frame Tubular double cradle

Battery 12V - 2.5 Ah

Head lamp 35W / 35W - Halogen bulb

Suspension(front) Telescopic hydraulic shock absorber

Suspension(rear) Swing arm with hydraulic shock absorber

Wheelbase 1230 mm

Dimensions (LxWxH) 1980x720x1045 mm

Ground clearance 150 mm

Kerb weight 108 kgs

Tyre (front) 2.75 x 18-4 PR

Tyre (rear) 2.75 x 18-6 PR

Max power 7.4 PS @ 8000 rpm

Max torque 0.79 Kg-m @ 5000 rpm


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Bore x Stroke 50.0 x 49.5 mm

Compression ratio 8.8: 1

Starting Kick start

KARIZAMA

If you look at the 223c mill of the Karizma, you can

make out the familiar streak that runs through the engines on the CBZ and theAmbition. No prizes on this count as to the reason but the 223cc Karizma

engine represents - for the moment - the maximum capacity this modular

design theme can be taken to. The crankcase is of virtually the same size

though the covers do have some detail differences and the engine mounts are

the same as in the other two bikes and completing the picture are the scaled-up

barrel (with an additional fin) and head.

The single overhead cam motor features slightly undersquare cylinder

dimensions with a 65.5mm bore and a 66.2mm stroke to give a 223cc swept

volume. Two-Wheeler has designed in the latest convex-type combustion

chamber (compression ratio being 9.0 : 1) for silent running and good power

delivery while also giving it the latest Keihin VE 3EA constant vacuum type

carburettor which also packs in the CCVI switch. The CCVI term stands for

carb-controlled variable ignition timing which as it suggests actuates - via

throttle position - one of two ignition maps, for low and high speed operation.

This was one area which disappointed appreciably in the CBZ wherein the

engine sounded and felt harsh as one went past the middle range but here this


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detail has eliminated such a glitch completely. Just for the record, the 223cc

engine gets the latest version of Honda's AMI (advanced microprocessor

ignition) system which incorporates a three tier, multi-stage digital ignition

system.

The all aluminium alloy engine (with pressed-in steel liner) features an

automatic cam chain tensioner, an air cut off valve (to prevent afterburning in

the exhaust muffler) and like on the CBZ and Ambition, an air injection valve

to keep tail pipe emissions in check. With all this and the extra cubic capacity,

the Karizma engine develops 16.76bhp at 7000rpm and 18.35Nm of torque at

6000rpm. This is about 2bhp and 5Nm more than what the Pulsar 180 makes

but the reasoning is that the engine had to be stressfree and this fact holds true

when out on the roads.

Transmission is via a five-speed gearbox which has had its final drive ratios

revised from those in the CBZ. A stronger multi-plate clutch is used to take

care of the enhanced power and torque figures. This time round Two-Wheeler

has not faulted and equipped the engine withan electric starter even though the

kick starter to be actuated requires the front right footrest to be folded out of

the way.

ENGINE:

TRANSMISSION:


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PASSION PLUS

Features :

LIMITATIONS OF THE STUDY

Displacement 97.2 cc

Maximum Power 7.5 Ps at 8000 rpm

Gear Box 4 Speed Constant Mesh

Clutch Multi-Plate Wet Type

Max. Speed 85 Kmph.

Frame Tubular Double Cradle

Suspension (Front) Telescopic Hydraulic Fork

Suspension(Rear ) Swing Arm with 5 step adjustable hydraulic damper.Tyre Size (Front ) 2.75 * 18- 4 PR /42 P

Tyre Size(Rear ) 3.00*18-4/6 PR

Brakes (Front) Internal Expanding Shoes Type

(130mm)/ Hydraulic Disc Type (Optional)

Brakes (Rear) Internal Expanding Shoes Type (130 mm)

Final Drive Roller Chain

Battery 12 V-2.5 Ah

Ignition Electronic CDI

Starting Kick Starter

Wheelbase 1235 mm

Ground Clearance 160mm

Length 1980 mm

Width 720 mm

Height 1060 mm

Kerb Weight 116 kgs.

Fuel Tank Capacity 12.8 litres (Reserve 1.1 litres)

Head light Halogen Bulb 35 W / 35 W


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As said a basic research was conducted at the company to enable the company

to assess how far the customers are satisfied with product and services of Two-

Wheeler. During the course of the study the following limitations were

observed:

The method will be unsuitable if the number of persons to be surveyed is

very less as it will be difficult to draw logical conclusions regarding the

satisfaction level of customers.

Interpretation of data may vary from individual depending on the

individual understanding the product features and services of the

company.

The method lacks flexibility. In case of inadequate or incomplete

information the result may deviate.

It is very difficult to check the accuracy of the information provided.

Since all the products and services are not widely used by all the

customers it is difficult to draw realistic conclusions based on the survey.

SUGGESTIONS & RECOMMENDATION

It is clear from the report that the Two-Wheeler Motors is facing cutthroat

competition; hence the companys manager has to be fast and smart so as to


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understand the customers needs. They have to come up with various new

techniques or schemes to be able to cater to different categories of people.

Customers are becoming more wise day by day and they are now willing to

know all the in and out of the things happening around them. This has led to

increased customer awareness.

We can analyze that if the brand is reputed that doesnt win the customers

delight unless its provided same value-added features or else we can say

competitive advantage.

For gaining a competitive advantage it has to continuously compare the

product and services with the competitors and find the weak area of the

rivals for gaining competitive advantage.

Surveys revealed that awareness of Two-Wheeler Motors is low among

its target segment for creativity awareness. The company has to take

some keen step for promotional activity.

The company should regularly send the sales person who have good

communication skill to the customers so that they should be aware about

the product and services in market and know the quality of the services

offered by the company.

CONCLUSIONS


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This project helped me tremendously in knowing how marketing activities are

carried out in a real situation. In classroom lectures, I was able to understand only the

theoretical work I have the practical experience about the marketing activities. As farIn my study I have found that maximum people prefer to buy Two-Wheeler as

compared to other products of Two-Wheeler because of its Sound system and features

and performance. Inspite of Less price of other Products of Two-wheeler people

prefer Two-Wheeler

I found that people prefer Two-Wheeler because of their attractive looks and

space required for keeping Two-Wheeler is also very less.

BIBLIOGRAPHY

BOOKS:


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Name of the book :- Marketing research

Author :- Dr. C.B.Mamoria

Name of the book :- Marketing researchAuthor :- Mr. Kothari.

MAGAZINES, JOURNALS AND NEWSPAPERS:

Journals published by Two-Wheeler, Annual Report

Auto India, Business World

INTERNET:

www.herohonda.com

www.google.com
http://www.herohonda.com/http://www.google.com/http://www.herohonda.com/http://www.google.com/

two wheeler project

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