Contents PageSlide No.

Contents

3 Environment of Presentation

4 Evidence of my Completed Pitch

5 Evidence of Performing the Pitch

6 Evidence of Performing the Pitch

7 Witness Statement

8 Feedback - particular strengths

9 Feedback - suggested improvements

Slide No.

Contents

10 Pitch Itself

11 Magazine Page Improvements (Front Cover)

12 Magazine Page Improvements (Double Page Spread)

13 Magazine Page Improvements

14 Magazine Page Improvements

15 Survey Monkey

16 Conclusion

Environment of Presentation

I have got a picture of the computer I used where I stored all the information that I need for the presentation; I’ve also used an interactive board where everyone will see my presentation, a controller that controls the interactive board to change slide so I don’t have to stand by the iMac. Lastly, an iMac where I setup my presentation for the class.

Evidence of my Completed Pitch

Evidence of Performing the Pitch

Evidence of Performing the Pitch

Witness Statement

Here is my witness statement. Witness statement states that I have done my presentation in front of the publisher; also the witness statement contains what I have covered within the presentation, what I have done well and what I could improve.

Feedback - particular strengths

The particular strengths that I have received from my pitch is that I have produced a realistic growth breakdown, a very detailed budget summary, a comparison with the competitor (inspiration), the sales figured breakdown and lastly, comparison between my first drafts of my front cover and double page spread to my final front cover and double page spread. Moreover, through the breakdown of researching behind my masthead such as the purpose of why my magazine is called “Tune iN”, the layout of my presentation of how they are not crammed with information but very neatly and clear presented. Moreover, as an editor I have considered the feedback well and clearly demonstrated what I did to improve. Lastly, keeping that brand identity by linking it to my Twitter and Facebook pages and retains the magazine images.

Feedback - suggested improvements

The feedback for suggested improvement that I have received is that I need to source where I have found the information’s from such how much will it cost me to pay for my finance team, editorial team, journalists, reporters, advertising team, production manager and social media executive. Moreover, constructing an above and below the line marketing, for example, television, internet, radio and billboards (Above the Line Marketing) and direct mail marketing, door-to-door marketing, exterior location marketing and email marketing (Below the Line Marketing). Furthermore, avoid reading out from the board too much so make eye contact to whom I am presenting to such as my classmates and teacher. Lastly, rather than saying “I forgot to add it on”, say “I have not develop it yet”.

Pitch Itself

My pitch itself does now contains the necessary content based on the feedback given. For example, sourcing where I obtained my financials (costs etc.) from and using the correct terminology such as 'Push' and 'Pull' marketing, 'Above the Line' Marketing and 'Below the Line' Marketing; also adding more detail for the promotion maybe above and below the line promotion.

Magazine Page Improvements (Front Cover)

As you can see I have included my first draft to see the comparison with my final piece. I have adjusted the alignments and making sure that all the cover lines and headlines are all line. Moreover, with the main image I have made the artist brighter to make him stand

out. Furthermore, I have stick into the colour scheme such as blue, pink andblack.

With my double page spread, I have done exactly the same as my front cover slide such as comparing my first draft of my double page spread to my final piece. As you can see from the images that I have changed the colours that I used from my first to my final. The reason why I have changed this is that I want to stick with the colour scheme to portray my understanding into this project and to make it easier for my target audience to adapt to my magazine by sticking to one colour schemes rather than changing it and surprises them.

Magazine Page Improvements (Double Page Spread)

Magazine Page ImprovementsInterview & quote relates

I have added the text from the interview and picked the most interesting line from the interview and made them bigger and bold to make it interesting.

Editing

As you can see, I have edited the main image of the front cover.

With the ‘key facts’ I have added a photo of the artist, added a title and lastly, his

birthday name, the date he was born and his hometown. Moreover, with the text I have stuck with the colour scheme such as pink, blue and white to ‘signify’ (De Saussure)

brand identify within the magazine.

You can see the contrast between the old brand

identity and the new brand identity. The reason why I have changed the brand

identity is to make it more noticeable.

New

Old

I have changed the ‘dead space’ underneath the main image from “Facts

about Jake Miller” into an advertising for his new release album “Lion Heart”. This ‘signifies’ (De Saussure) that this

will attract more audience and be willing to buy his new album which raise the unique selling point of the

artist and to the magazine. Moreover, I have added his social media account

such as Twitter, Instagram and Snapchat.

Magazine Page Improvements

Survey MonkeyThe results that I have received from this question helps me the biggest strength of my presentation such as the comparison with my competitors and a very impressive summary of the future issues and what the magazine will cover. Also my social media marketing looked really “impressive”. Lastly, one of the comment says “very nice comparisons with your competitors and a very impressive summary of the future issues and what the magazine will cover”. This connotes that I have ticked all the important features that need to be included within my pitch. Another positive comment that I have found is how “great detail about the connotations behind her masthead, and really took on board the feedback given to the first drafts”. This connotes that I have included the most important feature into my magazine and how I have act upon to the feedback.

For the improvements that I could have done for my presentation is to avoid phrases like "I forgot to add it in" and avoid reading information from the board too much. Moreover, more detail on demographics & spending power. This connotes that I have gone too quick with some of the slides that some of them was not able to read and take it in and also going in more detail with some of them such as the promotion of the magazine.

Conclusion

In conclusion, LO4 is all about being able to pitch ideas on proposed print-based products to an editor, client or focus group for feedback. Within this LO it includes the evidence of me performing the pitch, evidence of my witness statement to illustrate that the editor has seen it and has given me feedback of particular strengths and suggestions of where areas of my pitch that need improvements. Furthermore, I have added a sample of improvements that I have made such as my magazine page improvements which ‘signifies’ (De Saussure) the before and after. The purpose of this is to portray the process of making my magazines and how every detail counts.