unit one task one
TRANSCRIPT
MUSIC VIDEO
BTEC Level 3 Diploma - Creative Media
Production
Task 1 - Understand Requirements for a
specific media production
MUSIC VIDEOA Music video is a short film mixing image and music together, made for artistic or promotional use. A majority of modern music videos are used as marketing devices to promote the sales of the music themselves.
MTV was launched in 1981 and was the main source of watching/promoting music videos when they were first becoming popular in the early 1980s. Music Videos now use one of the widest range of film making techniques
MUSIC VIDEO
MUSIC VIDEOMusic videos can represent a storyline either based on the lyrics or based on a certain message, these videos can be entertaining to watch as you feel like a story is being told and a character or characters have meaning and grow throughout the video.
Eminem - Stan
MUSIC VIDEOMusic videos can be shown as artistic films to get a message across and to show individuality from the main stream and to set a band or artist apart. Hiring artistic directors can both make you more distinctive and bring you closer to your target audience
Mia Doi Todd "Open Your Heart" - directed by Michel Gondry
FINANCEA Music video can be financed in a variety of ways. If a band or artist is signed by a major record label then usually the record label will finance the music video and pay for everything such as camera equipment, booking of the area or studio.
Sony Music Entertainment the second-largest global recorded music company
MUSIC VIDEO FINANCEA Music video can be financed by the artist themselves if the artist is unsigned or in the process of being signed by a record label. If the artist produces and pays for their own music video it is usually low budget due to the price of professional equipment and the hiring of crew.
Little Comets - Adultery
This music video was uploaded on september 17th 2009. The band ‘little comets’ were signed in january 31st
2010 so this music video wasn’t funded by the record label, therefore being funded by the band themselves
FINANCEA music video can also be crowd funded, this is when supporters and fans pay for their artists music video. Using websites like ‘wefund’ anybody can donate money to a music artist or any other form of creative artists
Columbia - On The RunThis music video was funded through
wefund and has over 2000 veiws, which for an upcoming band is an achievement, for further details on
the funding follow this linkhttp://wefund.com/project/columbia-on-the-run/p11993/
Major Labels Finance for Band/Artist
MUSIC VIDEO FINANCE
Independent Labels Finance for Band/Artist
FINANCEThe music industry on average to create a successful artist spends about US$1 million, spread across on the artists advance, recording costs, video production and promotional work. The average price for 3 music videos alone costs US$200,000.
FINANCE: CASE STUDYSilvertip Films are an independent Video Production Service, Covering music video production through to the promotion. Silvertip provide a range of services such as Pre-production, kit hiring, casting and location scouting. Silvertip take care of the entire process for the band/artist.
FINANCEMusic Videos at Silvertip Films can cost from £1000 through to £10,000 sometimes even higher. Silvertip Films have been commissioned films to make for acts such as Woodzy, Chiedu, E.N.V, Some of which recieve thousands of ‘views’ on youtube everyday!
Silvertip Films Music Video Showreel
FINANCE: CASE STUDY - COST GUIDE
Half Day Shoots (Singers/Rappers) - From £1000 + Expenses •Shoot lasts 5 hours•1 day pre production•1 day edit
Full Day Shoots (Bands/Singers) - From £1500 + Expenses•Shoot lasts 10 hours•1 days pre-production•2 day edit
FINANCE: CASE STUDY - COST GUIDE
Two Day Shoots - From £2500 + Expenses•20 hour shoot•1 day pre-production•3 day edit
FINANCE: CASE STUDY - COST GUIDE
PROMOS
In Music videos a commissioner is somebody who works for a record label or is contracted by the label and commissions a music video on behalf of the label. The copyright of the video would then belong to the record company.
Once the copyright of the video belongs to the record label they decide when the delivery date of the video itself is. The Delivery Materials and Format refer to the different formats you have to deliver the music video in.
PROMOS
PROMOS
In Music Videos the record label would arrange for the artist to attend a shoot if needed. The record company will pay for the costs if the talent doesn’t attend at a scheduled time.
A record label and ‘talent’ will have the rights to be consulted and to approve the production of the music video. The Record label also have to pay the producer a production fee to cover production costs of a music video. The producer will have to get hold of clearances and licences for all the materials used in connection with the video.
PROMOS
EQUIPMENT HIRE
In order to film our music video we need to hire suitable equipment at the best price.My crew and i will need a professional HD video camera and a 3 headed lighting kit
EQUIPMENT HIRE
For a 1, 2 to 3 day shoot the lighting kit will cost a total of £62 , £124 to £186
Includes Dimmer Boxes and long extension cords
EQUIPMENT HIRE
To hire the necsasary equipment i contacted VMI at www.vmi.tv in order to get hold of the lighting equipment and camera equipment i needed
EQUIPMENT HIRE
For a 1, 2 to 3 day shoot the camera kit will cost a total of £90 , £180 to £270.
Panasonic AF-101
HD monitoring, industry standard audio inputs and monitoring.
EQUIPMENT HIRE
For 2 days editing in post production the editing facilities will cost a total of £400Including Final Cut 7 and grade 1 broadcast monitors
PROPSFor my music video i will be needing specific props to fit the mise-en-scene of my music video, to get these i will contact props hiring companys and find out quotes and hiring charges for the products i would like.These ‘Props’ are more technically called theatrical properties and is commonly used by actors on stage or on camera to further a plot and create the atmosphere of the piece.
PROPS LIST
International AM/FM Mini Headphone Radio
Game & Watch Multiscreen - Green HouseAkai AX80 - Analogue Synth
Olympus om20 Camera 70s Chopper bicycle
Retro Arcade Game Machine
Panasonic TV
Carrera 10 Dialatron
BT 'Jade' Mobile Phone
Here is an example of a list of the props i would be needing for my music video which will be based in the 80s and have a very retro feel.
DEADLINESUnit 29Task 1:
Deadline: Friday 21st September
A written essay that explains the purposes of
music videos.Task 2:Deadline: Friday 5th
OctoberA powerpoint that
accurately describes the style, conventions and techniques of music
videosTask 3:Deadline: Friday 26th
OctoberAn individual folder that
includes research.Task 4:
Final Deadline: Friday 9th November
Shoot and edit music video.
Pre-ProductionTask 1:
Deadline: Friday 28th September
Understand requirements for a specific media
productionTask 2:Deadline: Friday 12th
OctoberBe able to prepare a pre-
production documentation for a specific media
productionTask 3:
Final Deadline: Friday 26th October
Be able to apply pre-production planning for a specific media production
AVAILABILITY OF EQUIPMENT
At school we have access to a majority of the equipment we will need to make our music video. Our group will need to fill out a booking for signing our names on the form to get the equipment for an allotted time
Booking Forms
Our group will Book equipment such as a lighting kit, a HD video camera, tripod for recording the music video steadily and to make camera movement as smooth and clear as possible.
AVAILABILITY OF EQUIPMENT
The LEGRIA HF R28 camcorder has a full HD CMOS sensor, high resolution 7.5cm touch-screen LCD and a 28x zoom which makes the camera suitable for a low budget music video
Our group will also be able to use editing software on the Mac mini. Our group will need to fill out a booking for signing our names on the form to get the equipment for an allotted time
AVAILABILITY OF EQUIPMENT
IMovie processes HD videos from HDV camcorders for e.g the colleges LEGRIA HF R28. IMovie stores all the films made onto Quicktime player
AVAILABILITY OF PERSONNELThe size of my team will be 3 people (Myself, Kieren and Seb). I will be directing and shooting the music video, whilst Kieren writes the story and what happens in the music video, and Seb will be producing/assisting with equipment and such. Myself, Seb and Kieren have 12 years of media experience between us, and we all have strenghts in different areas that compliment eachother.
I did a years course in photography and have a good eye for framing and positioning of the camera and things within the frame. Kieren is a brilliant writer and has a broad imagination which helps in the writing of a music video. Seb has a natural talent for buying and hiring equipment/people for the best deal which will help when hiring key personel
AVAILABILITY OF PERSONNEL
AVAILABILITY OF PERSONNEL
Date
Group Membe
rs Neede
d
Time Location
week 1 -Wednesd
ay
MyselfSeb
Kieren
3.15pm
To Be Confirm
ed
week 2 - Tuesday
MyselfSeb
Kieren
3.15pm
To Be Confirm
ed
Film Schedule
TIMESCALE FOR CLEARANCES
I need to have all the unpaid collaboration contracts completed by the band. I also need to have a time scheduled with the band by November the 9th
COSTUMEFor my Music Video i will be needing set costumes for my characters, actors and talent to set a mood and represent the music video and band well.The term costume means your wardrobe and dress in general, it can also mean the individual style and dress of some people, a class or period.
MUSIC VIDEO COSTUMEHire Rates
£26.00£26.00£26.00£26.00£42.00£42.00
Hire Price
Fairy Godmother average hire price starts at £26 but can go as high as £50 depending on the costumeCostumes cost £10 to deliver and will also cost £10 to send back to Fair Godmother via parcel force
MUSIC VIDEO COSTUMEHire Rates
Masquerade Costumes over 10,000 costumes starting at £10 but can go as high as £40 depending on the outfitCostumes range from £25 + Vat upwards where as Childrens costumes from £10 to £20. Shoes, wigs and other selected accessories are an additional hire fee starting at £10 + Vat per item.
PROPS HIRE & QUOTATIONS
This is an email i am sending to tvfilmprops and keeleyhire Requesting the quotes and hiring charges for the props for my period music video.
MICHAEL JACKSONS SCREAM MUSIC VIDEOMicheal Jacksons ‘Scream’ is in a league of its own when it comes to music videos, costing a total of $7,000,000.Designed by Tom Foden Who has designed music videos for the likes of Madonna, Nine inch Nails and Hanson. Fodens team was made up of Richard Berg, Jeff Hall, and Martin Mervel and assigned different sets to different people, describing it as a “military operation”
PRODUCTION OF MICHAEL JACKSONS SCREAM MUSIC VIDEOIn the making of the scream music video there were five Studios used, housing a minimum of ten sets each. The crew helping to create scream was massive, using Janets circle of people and Michaels they ended up with multiple choreographers, Janets being Sean Cheeseman and Tina Landon, Michaels being Travis Payne and Lavelle Smith.
CGI; RAVEYARD - REMEMBERDirected by Charles De Meyer and co at Chuck Electric, The music video itself took three months to post-produce, including the time for research and development. The music video had been shot long before any ideas for cgi had even been thought of, 2d and3d were both tried and tested on a high end software pack “Maya”. De Meyer experimented with its particle and fluid systems and uses them frequently in the video
I wrote an email to the independent music video production company ‘EP!K MUSIC VIDEOS’, asking what specialists and experts are involved in the production of music videos. This email is one of three that I sent to different music video production companies.
MUSIC VIDEO PRODUCTION COMPANY: EPIK
This is the second of three emails I sent to the independent music video production companies. This email was sent to ‘LondonMusicVideo’s producer/director, Claire Pearce, as the website/company itself does not have a direct email address
MUSIC VIDEO PRODUCTION COMPANY: LondonMusicVideo
This is the third of the three emails I had sent out, this email was sent to ‘Phink.tv’ regarding specialists and experts that are involves in music video production. Nethier ‘London Music Video’ nor ‘phink.tv’ had a direct adress to contact them, in this case I had to contact Mark A. Wilson
MUSIC VIDEO PRODUCTION COMPANY: Phink.tv
Driven by a collective will to succeed, the jar family have formed a distinctive style.
Phink.tv created a video for the jar family, for the song ‘In For a Penny’. Formed in 2010 the band is a collective of singer-songwriters max Bianco, Dali, Al Devon, Richie Docherty, Chris Hooks and Kieth Wilkinson
THE JAR FAMILY BIOGRAPHY
FILM LOCATION RECCE
Recce is a pre-filming term, meaning to visit a location to work out its suitability for shooting including access to necessary facilities and a health and safety overlook on the particular area.
Location Information Strengths Limitations
Nork ParkBanstead
The park with its big open spaces in fields
and such is perfect for an outdoor shoot but
there is also some wooded areas that
would look great on film
The park is big so we can film in a variety of places
instead of the same room/place which is more
aesthetically pleasing.
The park is public and therefore permission is not
needed if i wish to film there
The weather is unreliable and as it is a public
space it would be easy to accidentally get
members of public in shot
Drama Studio (Beacon School)
The Drama Studio is equipped with all the
lighting equipment and staging that we would
need for the video
At the Drama Studio we have access to all the
lighting equipment and staging that we would
need.
The drama studio is close to the media department where we we would be
getting our camera equipment
There are alot of wires which myself or team
could easily trip over in the drama studio
the video is secluded to one space
Neither myself nor team do not have the training
to use the lighting equipment provided
correctly
LOCATION BREAKDOWN
Production Title: Music VideoProduction Title: Music Video Location Manager: N/ALocation Manager: N/A
RECCE FORMDate Scouted: 22nd Nov 2012Date Scouted: 22nd Nov 2012
Location: Nork Park BansteadLocation: Nork Park Banstead
Very easy Very easy accessibleaccessible
If it had been raining If it had been raining recently or raining it recently or raining it
would be dangerous to would be dangerous to bring out electrical bring out electrical
equipment and or people equipment and or people can fall overcan fall over
N/AN/A
Accessibility Health & SafetyElectrics
This area would be This area would be deemed safe to film in if deemed safe to film in if
the ground is dry and it is the ground is dry and it is not raining, therefore this not raining, therefore this area is available to film if area is available to film if need be. the sound can need be. the sound can
be distorted by windbe distorted by wind
Evaluation
Availability: Yes / No / PendingAvailability: Yes / No / Pending
Dates:Dates:
Hours:Hours:
Permission: Yes / No / Permission: Yes / No / PendingPending
Granted by:Granted by:
Date:Date:
Production Title: Music VideoProduction Title: Music Video Location Manager: Ms CroakLocation Manager: Ms Croak
RECCE FORMDate Scouted: 22nd Nov 2012Date Scouted: 22nd Nov 2012
Location: Drama StudioLocation: Drama Studio
Very easy Very easy accessibleaccessible
My crew could easily trip My crew could easily trip over loose wires on the over loose wires on the
floor and the lights need floor and the lights need to be checked they are to be checked they are
correctly and tightly correctly and tightly fastened in place to avoid fastened in place to avoid
risk of falling.risk of falling.
Studio Lighting Studio Lighting & Screen wires& Screen wires
Accessibility Health & SafetyElectrics
This area would be safe This area would be safe to film and produce a to film and produce a music video, it has the music video, it has the
correct amount of space correct amount of space needed and the lighting needed and the lighting
and sound is perfectand sound is perfect
Evaluation
Availability: Yes / No / PendingAvailability: Yes / No / Pending
Dates:Dates:
Hours:Hours:
Permission: Yes / No / Permission: Yes / No / PendingPending
Granted by:Granted by:
Date:Date:
MECHANICAL COPYRIGHT PROTECTION SOCIETY
Mechanical Copyright Protection society is a UK collection society undertaking collective rights management for musical works. I would need to contact the society to become a copyright holder of my particular piece of work so that nobody else can “copy” what i have done
COPYRIGHTCopyright is a legal concept giving legal ownership over an original piece of work, holding exclusive rights over the piece. This gives the copyright holder the right to be credited for the workI would contact a copyright agency in order to assure nobody would use my music video without crediting myself/crew or band.
Public liability is part of law of tort which focus’s on civil wrongs.If a person is injured they are eligable to sue the owner or occupier based on the negligence and or damages that had’nt been treated. Ethier myself or crew would use the public liability law if the are in which we are we are filming causes me or the talent to harm themselves
PUBLIC LIABILITY
The british board of film classification is a non governmental organisation funded by the film industry and responsible for the national classification and censorship of films within the UK I would need to contact the bbfc to find out the rating and if my music video would need any censoring
BRITISH BOARD OF FILM CLASSIFICATION
BECTU
The Broadcasting, Entertainment, Cinematograph and Theatre Union is a trade union in the UK BECTU is financed entirely by individual subscriptions from members.
Element Details Of Costs Total Cost
Materials
EquipmentHiring Camera for 2 Days - £180 Hiring lighting kit for 2 Days - £124Editing facilities for 2 Days - £400
£704
Personnel
Talent
Post-production
Marketing
Distribution
Travel
Contingency
Other
PRODUCTION BUDGET