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Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University Raleigh-Durham Chapter of The Institute of Internal Auditors January 13, 2015

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Page 1: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Use of Non-financial Measures to Detect Fraudulent Financial

Reporting: Evidence from Recent Research

Joseph F. BrazelNorth Carolina State University

Raleigh-Durham Chapter of The Institute of Internal Auditors

January 13, 2015

Page 2: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Sponsors Institute of Internal Auditors

Research Foundation

Financial Industry Regulatory Authority (FINRA) Investor Education Foundation

The Institute for Fraud Prevention

IAASB

CohnReznick, KPMG, and Ernst & Young

NCSU Poole COM

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Page 3: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Caveats External audit focus

10,000 foot level / Highlights Tour

All these papers are available at ssrn.com

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Page 4: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Background Financial Measures = Revenue, Earnings, Total Assets,

etc.

What are “Nonfinancial Measures” (NFMs)?

Examples from Brazel, Jones, and Zimbelman (2009)Number of:

Employees Retail outlets Patient visits Production facilitiesPatentsDistribution Centers

Square footage of production facilities 4

Page 5: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Background NFMs are measures of business activity:

Often in 10-K (Part 1 and MD&A) – in the same 10-K filing as fraudulent financial statements

Produced internally and externally (e.g., customer satisfaction)

“Explains” financial results, current push for more disclosure

Correlated with financial statement data

Easy to verify / hard to conceal manipulation

Good benchmark for financial statements

“Fraud” = Fraudulent Financial Reporting, “cooking the books”Enron, WorldCom, Xerox, The North Face, Rite Aid,

Computer Associates5

Page 6: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

“Using Nonfinancial Measures to Assess Fraud Risk,” Joe Brazel, Keith Jones, and Mark Zimbelman. Journal of Accounting Research, December 2009, Volume 47, Issue 5, pp. 1135-1166.

Research Question

If NFMs serve as a good benchmark for the financial statements, do fraudulent firms exhibit NFM RED FLAGS?

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Page 7: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Example: Fraudulent Electronic Component Manufacturer

1997Income: Overstated $3.7 million.Revenue: 25% from Prior Year.Employees: 6% (440 to 412)Distribution Dealers: 38% (400 to 250)

Non-fraud Electronic Component Manufacturer:

Revenue: 27%Employees: 20%Distribution Dealers: 7%

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Page 8: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Using Nonfinancial Measures to Assess Fraud

Risk

DIFF = Growth in Revenue – Average Growth in NFMs

Variable  N Mean  

EMPLOYEE DIFF Fraud Firms 110 20% RED

FLAG Competitors 110 4%

CAPACITY DIFF Fraud Firms 50 30% RED

FLAG Competitors 50 11% 8

Page 9: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

“Auditors’ Reactions to Abnormal Inconsistencies between Financial and Nonfinancial Measures: The Interactive Effects of Fraud Risk Assessment,” Joe Brazel, Keith Jones, and Doug Prawitt. Behavioral Research in Accounting, Spring 2014, Volume 26, Issue 1, pp. 131-156.

Key findings:Virtually no reaction to NFM red flag

without “help” (only 5% detected) Auditors need help detecting abnormal

inconsistenciesTool/prompt greatly improves this process

(but ignored under low and medium fraud risk)

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Page 10: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

NFM Prompt

Revenue Expectatio

n

 

Auditors’ Reactions to Abnormal Inconsistencies between Financial and Nonfinancial Measures: The Interactive

Effects of Fraud Risk Assessment  FR

Assessment

Reliance on NFMs

+

+

-

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Page 11: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Reports from the Field 2009 (n = 226 senior level auditors)

0 2 5 10 15 20 25 30 33 40 50 60 65 70 75 80 85 90 95 99 1000

5

10

15

20

25

30

35

40What percent of the time do you use NFMs when

performing A/Ps?

Nu

mb

er

of

Au

dit

ors

Percentage of time using NFMs when performing A/Ps 11

Page 12: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Reports from the Field 2013 (n = 94 senior level auditors)

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What percent of the time do you use NFMs when performing A/Ps?

Page 13: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Reports from the Field

Importance of Fraud Red Flags (n = 23 managers and partners)

12 common red flags investigated

(1) MW over revenue recognition(2) NFM red flag(3) Significant EBC for Mgt(4) Difficult discussions with Mgt over audit adjustments(5) CFO resignation

Important that staff bring NFM red flag to attention of engagement management, but may not always be the

case.WHY?????? 13

Page 14: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

“Hindsight Bias and Professional Skepticism,” Joe Brazel, Scott Jackson, Tammie Schaefer, and Bryan Stewart, working paper

To detect the NFM red flag you must be SKEPTICAL: search for inconsistent evidence from a non-traditional evidence source, but also more COSTS (budget, mgt relations)!

Research Question

Are the audit firms currently rewarding appropriate skeptical behavior, regardless of the outcome? (Recent PCAOB synthesis paper) 14

Page 15: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Auditor Experiment Experiment with 75 practicing audit seniors.

Role: Evaluator of a subordinate performing a substantive A/P related to a division’s revenue balance.

All Subordinates:SKEPTICAL JUDGMENT: Decided to use NFMs in CY

(employees, production space). NFMs not consistent with revenue. Revenue consistent with other sources used in PY. So PS led to IDing NFM Red Flag.

SKEPTICAL ACT: Investigated the NFM red flag, outsourcing overseas (Brazel et al. 2009)

Page 16: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Auditor Experiment

For half, subordinate investigated red flag and IDed a MM in overseas operation.

For other half, subordinate investigated red flag and DID NOT ID MM in overseas operation.

All subordinates encountered same costs of PS: over-budget and upset management.

Also, manipulated AC Support (high vs. low): fees and mgt.

Page 17: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Auditor Experiment KEY DV: Evaluation of subordinate (-5, 0, +5)

-5 = Below Expectations

0 = Met Expectations

+5 = Above Expectations

Page 18: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Results - Experiment

Low audit committee support

High audit committee support

0.0

0.5

1.0

1.5

2.0

2.5

3.0

EVAL

ID MISSTATE

NO ID MISSTATE

ABOVE

MET

Page 19: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

What About CONSULTATION as a SOLUTION?

NO CONSUL-TATION

KEEP INFORMED GET APPROVAL0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

NO ID MIS-STATE

ID MISSTATE

ABOVE

EVAL

MET

Page 20: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

THE GOOD NEWS and the NEXT RESEARCH QUESTION

Page 21: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

NFM Problems for OUTSIDERS

F/S comparative, NFM disclosures for CY only

NFM data scattered in 50-100 page 10-K

What specific NFMs should I look for? What are the benchmarks for my investment/client and industry?

So, using NFMs is too hard and too time consuming (5-6 hours to hand collect per company)

Only limited evidence, in very specific industries (pharma), of PROFESSIONAL investors using NFMs.

FINRA grants → Create a tool to solve problems based on research

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Page 22: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

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Page 23: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

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Revenue DIFF Frequency Distribution N = 1,585 Observations (Company/Years)

Sample from the Website

DIFF = Change in Revenue - Average Change in NFMs

Page 24: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

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Revenue DIFF Frequency Distribution N = 1,585 Observations (Company/Years)

3X as likely to have an SEC inves-tigation and have a Class Ac-tion Law-suit

Sample from the Website

DIFF = Change in Revenue - Average Change in NFMs

Page 25: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

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Revenue DIFF Frequency Distribution N = 1,585 Observations (Company/Years)

Auditors withless ten-ure and industry expertise

Sample from the Website

DIFF = Change in Revenue - Average Change in NFMs

Page 26: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

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Revenue DIFF Frequency Distribution N = 1,585 Observations (Company/Years)

Audit Committee Chairs with greater industry expertiseAuthority Story?

Sample from the Website

DIFF = Change in Revenue - Average Change in NFMs

Page 27: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

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Revenue DIFF Frequency Distribution N = 1,585 Observations (Company/Years)

Italian CFOs get nervous!

Sample from the Website

DIFF = Change in Revenue - Average Change in NFMs

Page 28: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

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Revenue DIFF Frequency Distribution N = 1,585 Observations (Company/Years)

Manage-ment less likely to is-sue earn-ings fore-cast

Manage-ment less likely to is-sue earn-ings fore-cast

Sample from the Website

DIFF = Change in Revenue - Average Change in NFMs

Page 29: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

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Revenue DIFF Frequency Distribution N = 1,585 Observations (Company/Years)

Manage-ment fore-cast errors in-crease

Manage-ment fore-cast errors in-crease

Sample from the Website

DIFF = Change in Revenue - Average Change in NFMs

Page 30: Use of Non-financial Measures to Detect Fraudulent Financial Reporting: Evidence from Recent Research Joseph F. Brazel North Carolina State University

Thank you!!!Questions?Comments?

[email protected]

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